What does an advertising sales manager do?
An advertising sales manager's primary focus is developing methods to increase sales. They work alongside the marketing team to ensure a company's advertising campaigns are as effective as possible. An advertising sales manager monitors each product's performance or service, evaluates the market, and determines what adjustments an advertising campaign needs. Their core responsibility is to ensure that a company's products produce maximum profit.
Advertising sales manager responsibilities
Here are examples of responsibilities from real advertising sales manager resumes:
- Collaborate with health care providers to utilize cutting-edge DNA technology and manage patients as individuals with specific metabolic processes.
- Create plan for clients to maximize SEO and to help maximize search results in Google searches.
- Develop market strategies for clients regarding terms, exposure and ROI on the varied campaigns and locations utilize.
- Study, train and present past and present client campaigns to help maximize ROI for continuing and future campaigns.
- Implement an advertising online database system access by all EMD regions and labels to monitor and administer their co-op advertising programs.
- Channele marketing through the establishment of international distributors servicing Mexico (Hermosillo, Mexicali, and Tijuana) and Korea.
- Excel in outside sales of data and telecommunications services for regional IP base communications provider.
Advertising sales manager skills and personality traits
We calculated that 22% of Advertising Sales Managers are proficient in Media Sales, Revenue Growth, and Business Development. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Advertising Sales Managers that have these skills listed on their resume here:
- Media Sales, 22%
Maintained and managed relationships with hundreds of media sales representatives.
- Revenue Growth, 10%
Established sales strategy and action plans for the sales unit that established tactics to drive revenue growth within all territories.
- Business Development, 8%
Chartered with sales management responsibility to create, build and manage new business development unit in support of strategic company initiative.
- Account Executives, 8%
Manage advertising agency account executives presenting and selling Cox Media San Diego products to national clients.
- Sales Strategies, 5%
Analyzed sales, determined inventories and sales strategies while concentrating on inventory control and merchandise presentation.
- Sales Presentations, 5%
Managed advertising representatives with duties including: assistance with sales presentations, training and achievement of sales quotas
"media sales," "revenue growth," and "business development" are among the most common skills that advertising sales managers use at work. You can find even more advertising sales manager responsibilities below, including:
Analytical skills. A big part of what advertising sales managers do relies on "analytical skills." You can see how essential it is to advertising sales manager responsibilities because "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." Here's an example of how this skill is used from a resume that represents typical advertising sales manager tasks: "increase advertising investments through market research, needs analysis, written presentations and the creation of special pages. "
Communication skills. Another common skill required for advertising sales manager responsibilities is "communication skills." This skill comes up in the duties of advertising sales managers all the time, as "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." An excerpt from a real advertising sales manager resume shows how this skill is central to what an advertising sales manager does: "worked closely with the director of marketing and communications to devise new advertising opportunities for local businesses. "
Customer-service skills. Another skill commonly found on advertising sales manager job descriptions is "customer-service skills." It can come up quite often in advertising sales manager duties, since "when helping to make a sale, sales managers must listen and respond to the customer’s needs." Here's an example from a resume of how this skill fits into day-to-day advertising sales manager responsibilities: "review sales presentations to ensure effective objectives are meet according to the customers needs related to proposed solutions. "
The three companies that hire the most advertising sales managers are:
- Spectrum18 advertising sales managers jobs
- Walmart17 advertising sales managers jobs
- Time Warner Cable Enterprises LLC
8 advertising sales managers jobs
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Compare different advertising sales managers
Advertising sales manager vs. Product manager/sales
A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.
While similarities exist, there are also some differences between advertising sales managers and product manager/sales. For instance, advertising sales manager responsibilities require skills such as "media sales," "account executives," "sales management," and "sales territory." Whereas a product manager/sales is skilled in "customer service," "product sales," "pos," and "product management." This is part of what separates the two careers.
Product managers/sales tend to make the most money working in the education industry, where they earn an average salary of $108,541. In contrast, advertising sales managers make the biggest average salary, $69,914, in the telecommunication industry.The education levels that product managers/sales earn slightly differ from advertising sales managers. In particular, product managers/sales are 2.3% more likely to graduate with a Master's Degree than an advertising sales manager. Additionally, they're 0.5% more likely to earn a Doctoral Degree.Advertising sales manager vs. Sales and marketing manager
Marketing managers are experts in marketing a product or business. They take charge of a lot of responsibilities in the business. These include the integration of budgets and estimates for marketing campaigns, involvement in negotiations, and collaboration with advertising agencies. It is their job to research and develop marketing opportunities. They perform managerial duties in line with the company's operational goals. Also, they plan and implement new plans for the sales of the company.
Each career also uses different skills, according to real advertising sales manager resumes. While advertising sales manager responsibilities can utilize skills like "media sales," "account executives," "sales management," and "sales territory," sales and marketing managers use skills like "customer service," "digital marketing," "customer satisfaction," and "b2c."
Sales and marketing managers earn a higher average salary than advertising sales managers. But sales and marketing managers earn the highest pay in the technology industry, with an average salary of $89,761. Additionally, advertising sales managers earn the highest salaries in the telecommunication with average pay of $69,914 annually.Average education levels between the two professions vary. Sales and marketing managers tend to reach similar levels of education than advertising sales managers. In fact, they're 4.4% more likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.Advertising sales manager vs. Sales account manager
The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.
The required skills of the two careers differ considerably. For example, advertising sales managers are more likely to have skills like "account executives," "sales management," "seo," and "direct reports." But a sales account manager is more likely to have skills like "customer service," "crm," "customer satisfaction," and "product knowledge."
Sales account managers earn the highest salary when working in the technology industry, where they receive an average salary of $68,777. Comparatively, advertising sales managers have the highest earning potential in the telecommunication industry, with an average salary of $69,914.When it comes to education, sales account managers tend to earn similar degree levels compared to advertising sales managers. In fact, they're 0.2% less likely to earn a Master's Degree, and 0.1% less likely to graduate with a Doctoral Degree.Advertising sales manager vs. Sales/field sales manager
Sales or Field Sales Managers oversee the group in charge of conducting sales activities outside of the office or company branches. They manage field sales employees by hiring and training them. They also set goals on a weekly or monthly basis. They provide strategic direction to ensure that these goals are met. They monitor the performance of the team and identify areas for improvement. They would then create programs to address these challenges. Field Sales Managers should be familiar with the company's target market. They should also be familiar with the scope of area operations. This would help them create strategies in the context of their target market. Field sales managers should have a strong sales background and a determined attitude.
Types of advertising sales manager
Updated January 8, 2025
