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The differences between advertising sales representatives and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales representative and an advertising coordinator. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for an advertising sales representative include CRM, powerpoint and media sales. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Advertising Sales Representative | Advertising Coordinator | |
| Yearly salary | $63,224 | $47,872 |
| Hourly rate | $30.40 | $23.02 |
| Growth rate | -8% | -8% |
| Number of jobs | 202,147 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Advertising sales representatives and advertising coordinators have different pay scales, as shown below.
| Advertising Sales Representative | Advertising Coordinator | |
| Average salary | $63,224 | $47,872 |
| Salary range | Between $35,000 And $112,000 | Between $36,000 And $62,000 |
| Highest paying City | Harrison, NY | New York, NY |
| Highest paying state | New York | New York |
| Best paying company | Amazon | AACSB |
| Best paying industry | Telecommunication | Real Estate |
There are a few differences between an advertising sales representative and an advertising coordinator in terms of educational background:
| Advertising Sales Representative | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising sales representatives' and advertising coordinators' demographics:
| Advertising Sales Representative | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 42.2% Female, 57.8% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |