Advertising sales representative vs area sales representative

The differences between advertising sales representatives and area sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales representative and an area sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $58,355 average annual salary of an area sales representative.

The top three skills for an advertising sales representative include CRM, powerpoint and media sales. The most important skills for an area sales representative are customer service, business development, and sales process.

Advertising sales representative vs area sales representative overview

	Advertising Sales Representative	Area Sales Representative
Yearly salary	$63,224	$58,355
Hourly rate	$30.40	$28.06
Growth rate	-8%	4%
Number of jobs	202,147	199,212
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 69%
Average age	44	47
Years of experience	4	4

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

What does an area sales representative do?

The primary role of an area sales representative is to sell the company's products and services within a specified region or territory. You will be responsible for attracting new clients, increase profitability, and win new accounts. Other duties typically include building and maintaining relationships with both new and existing customers, traveling across the region to visit customers, and maintaining records of customer accounts and sales leads. As an area sales representative, it is also your duty to close deals and negotiate service agreements, prices, and terms of sale.

Advertising sales representative vs area sales representative salary

Advertising sales representatives and area sales representatives have different pay scales, as shown below.

	Advertising Sales Representative	Area Sales Representative
Average salary	$63,224	$58,355
Salary range	Between $35,000 And $112,000	Between $42,000 And $80,000
Highest paying City	Harrison, NY	Syracuse, NY
Highest paying state	New York	Maine
Best paying company	Amazon	Microsoft
Best paying industry	Telecommunication	Finance

Differences between advertising sales representative and area sales representative education

There are a few differences between an advertising sales representative and an area sales representative in terms of educational background:

	Advertising Sales Representative	Area Sales Representative
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY College of Technology at Alfred

Advertising sales representative vs area sales representative demographics

Here are the differences between advertising sales representatives' and area sales representatives' demographics:

	Advertising Sales Representative	Area Sales Representative
Average age	44	47
Gender ratio	Male, 42.2% Female, 57.8%	Male, 66.0% Female, 34.0%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between advertising sales representative and area sales representative duties and responsibilities

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Area sales representative example responsibilities.

Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Create wholesale catalog using Powerpoint and PDF.
Add and update customer information in Seibel CRM application.
Schedule monthly sales, change POS, acquire extra sales/floor space.
Increase sales and product visibility by placing POS material and encouraging promotion participation within accounts.
Execute weekly on premise promotions and off-site special events that generate brand awareness, increase distribution and additional sales.

Advertising sales representative vs area sales representative skills

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

Common area sales representative skills

Customer Service, 24%
Business Development, 17%
Sales Process, 15%
Customer Relations, 7%
Product Knowledge, 4%
Territory Sales, 3%

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Advertising Sales Representative
Advertising Sales Representative vs Area Sales Representative

Updated January 8, 2025

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