Advertising sales representative vs business sales associate

The differences between advertising sales representatives and business sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales representative and a business sales associate. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $59,485 average annual salary of a business sales associate.

The top three skills for an advertising sales representative include CRM, powerpoint and media sales. The most important skills for a business sales associate are business sales, product knowledge, and customer satisfaction.

Advertising sales representative vs business sales associate overview

	Advertising Sales Representative	Business Sales Associate
Yearly salary	$63,224	$59,485
Hourly rate	$30.40	$28.60
Growth rate	-8%	4%
Number of jobs	202,147	359,630
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 63%
Average age	44	47
Years of experience	4	4

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

What does a business sales associate do?

A business sales associate's primary goal is to secure sales and reach sales targets. To make this possible, a business sales associate conducts market research and analyses to identify new business and client opportunities, generates leads, and develops sales strategies. They usually reach out to potential clients or representatives through calls or correspondence, arrange appointments, discuss product or service specifications, organize payment plans, and negotiate contracts, building positive business relationships along the way. Moreover, they produce progress reports and coordinate with managers regularly.

Advertising sales representative vs business sales associate salary

Advertising sales representatives and business sales associates have different pay scales, as shown below.

	Advertising Sales Representative	Business Sales Associate
Average salary	$63,224	$59,485
Salary range	Between $35,000 And $112,000	Between $42,000 And $84,000
Highest paying City	Harrison, NY	-
Highest paying state	New York	-
Best paying company	Amazon	-
Best paying industry	Telecommunication	-

Differences between advertising sales representative and business sales associate education

There are a few differences between an advertising sales representative and a business sales associate in terms of educational background:

	Advertising Sales Representative	Business Sales Associate
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 63%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY College of Technology at Alfred

Advertising sales representative vs business sales associate demographics

Here are the differences between advertising sales representatives' and business sales associates' demographics:

	Advertising Sales Representative	Business Sales Associate
Average age	44	47
Gender ratio	Male, 42.2% Female, 57.8%	Male, 60.0% Female, 40.0%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.3% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between advertising sales representative and business sales associate duties and responsibilities

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Business sales associate example responsibilities.

Manage individual sales activities by developing highly effective, communications focuse relationship with multiple sales channels.
Perform inside sales, including telemarketing, prospecting, account penetration and product application, consulting and delivery of customer service.
Top performer among peers in revenue and margin attainments, upselling extend warranties and converting credit card sales to leases.
Assist MRO organizations in composite shop design and organization.

Advertising sales representative vs business sales associate skills

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

Common business sales associate skills

Business Sales, 14%
Product Knowledge, 14%
Customer Satisfaction, 10%
CRM, 10%
Sales Process, 6%
Customer Support, 5%

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Advertising Sales Representative
Advertising Sales Representative vs Business Sales Associate

Updated January 8, 2025

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