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Advertising sales representative vs business sales representative

The differences between advertising sales representatives and business sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales representative and a business sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $58,288 average annual salary of a business sales representative.

The top three skills for an advertising sales representative include CRM, powerpoint and media sales. The most important skills for a business sales representative are business sales, customer accounts, and customer service.

Advertising sales representative vs business sales representative overview

Advertising Sales RepresentativeBusiness Sales Representative
Yearly salary$63,224$58,288
Hourly rate$30.40$28.02
Growth rate-8%4%
Number of jobs202,147226,438
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 68%
Average age4447
Years of experience44

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

What does a business sales representative do?

A business sales representative's role is to develop strategies in identifying leads and opportunities to secure sales. Their responsibilities revolve around reaching out to clients to offer products and services, discussing the pricing and specifications of products, processing payments, and gathering necessary client information. They may also arrange appointments with clients to negotiate and sign contracts. Furthermore, as a business sales representative, it is essential to produce progress reports and presentations, handle issues and complaints, maintain records of all transactions, and regularly update databases.

Advertising sales representative vs business sales representative salary

Advertising sales representatives and business sales representatives have different pay scales, as shown below.

Advertising Sales RepresentativeBusiness Sales Representative
Average salary$63,224$58,288
Salary rangeBetween $35,000 And $112,000Between $31,000 And $108,000
Highest paying CityHarrison, NYBothell, WA
Highest paying stateNew YorkWashington
Best paying companyAmazonAmazon
Best paying industryTelecommunication-

Differences between advertising sales representative and business sales representative education

There are a few differences between an advertising sales representative and a business sales representative in terms of educational background:

Advertising Sales RepresentativeBusiness Sales Representative
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaStanford University

Advertising sales representative vs business sales representative demographics

Here are the differences between advertising sales representatives' and business sales representatives' demographics:

Advertising Sales RepresentativeBusiness Sales Representative
Average age4447
Gender ratioMale, 42.2% Female, 57.8%Male, 61.4% Female, 38.6%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between advertising sales representative and business sales representative duties and responsibilities

Advertising sales representative example responsibilities.

  • Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
  • Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
  • Solicit the sale of advertising space through telemarketing.
  • Post sale SEM analysis to optimize value to clients.
  • Show more

Business sales representative example responsibilities.

  • Lead recruitment and marketing efforts via social media channels such as LinkedIn, Google+, Facebook, etc.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist with coordinating and organizing marketing projects such as direct mail and team telemarketing initiatives.
  • Generate qualify leads through B2B telemarketing services specialize in identifying and nurturing prospects for computer hardware, software and technology services.
  • Assist in the training of newly hire salespeople on technical aspects of CCTV camera systems.
  • Maintain a neat display kiosk that are up to par with Costco's standards
  • Show more

Advertising sales representative vs business sales representative skills

Common advertising sales representative skills
  • CRM, 15%
  • PowerPoint, 12%
  • Media Sales, 10%
  • Account Management, 7%
  • SEM, 6%
  • Sales Territory, 5%
Common business sales representative skills
  • Business Sales, 13%
  • Customer Accounts, 12%
  • Customer Service, 11%
  • Business Relationships, 11%
  • Lead Generation, 11%
  • Security Industry, 6%