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Advertising sales representative vs executive sales representative

The differences between advertising sales representatives and executive sales representatives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising sales representative, becoming an executive sales representative takes usually requires 1-2 years. Additionally, an executive sales representative has an average salary of $78,858, which is higher than the $63,224 average annual salary of an advertising sales representative.

The top three skills for an advertising sales representative include CRM, powerpoint and media sales. The most important skills for an executive sales representative are patients, product knowledge, and oncology.

Advertising sales representative vs executive sales representative overview

Advertising Sales RepresentativeExecutive Sales Representative
Yearly salary$63,224$78,858
Hourly rate$30.40$37.91
Growth rate-8%4%
Number of jobs202,147226,902
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Average age4447
Years of experience42

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

What does an executive sales representative do?

An executive sales representative researches and recommends business opportunities. They analyze sales alternatives and help build business relations with clients and prospects. They must keep updated on business trends and potential competitors to best recommend new product ideas. They must be open-minded, risk-takers, adaptive, and innovative to be able to develop successful marketing strategies. It is also necessary for them to be highly skilled at business analysis to distinguish selling opportunities and create an immediate action plan.

Advertising sales representative vs executive sales representative salary

Advertising sales representatives and executive sales representatives have different pay scales, as shown below.

Advertising Sales RepresentativeExecutive Sales Representative
Average salary$63,224$78,858
Salary rangeBetween $35,000 And $112,000Between $48,000 And $128,000
Highest paying CityHarrison, NY-
Highest paying stateNew York-
Best paying companyAmazon-
Best paying industryTelecommunication-

Differences between advertising sales representative and executive sales representative education

There are a few differences between an advertising sales representative and an executive sales representative in terms of educational background:

Advertising Sales RepresentativeExecutive Sales Representative
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 79%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Advertising sales representative vs executive sales representative demographics

Here are the differences between advertising sales representatives' and executive sales representatives' demographics:

Advertising Sales RepresentativeExecutive Sales Representative
Average age4447
Gender ratioMale, 42.2% Female, 57.8%Male, 53.7% Female, 46.3%
Race ratioBlack or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.3% Asian, 5.2% White, 72.7% American Indian and Alaska Native, 0.2%
LGBT Percentage10%6%

Differences between advertising sales representative and executive sales representative duties and responsibilities

Advertising sales representative example responsibilities.

  • Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
  • Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
  • Solicit the sale of advertising space through telemarketing.
  • Post sale SEM analysis to optimize value to clients.
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Executive sales representative example responsibilities.

  • Position products above the competition, utilizing data, manage care information and patient benefit to promote the Novartis brands.
  • Achieve sales growth objectives by incorporating product/technical knowledge, teamwork, customer and multi-product focus, innovation and creativity.
  • Call on customers in oncology, pulmonology urology, cardiology, neurology, OB/GYN, psychiatry, gastroenterology and primary care.
  • Promote diabetes medications to family practice, general practice, internal medicine physicians and diabetic educators.
  • Track and create territory reports and spreadsheets with action items and a pod business plan.
  • Target specialty sales to neurology, psychiatry, pain management and high target primary care physicians.
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Advertising sales representative vs executive sales representative skills

Common advertising sales representative skills
  • CRM, 15%
  • PowerPoint, 12%
  • Media Sales, 10%
  • Account Management, 7%
  • SEM, 6%
  • Sales Territory, 5%
Common executive sales representative skills
  • Patients, 10%
  • Product Knowledge, 10%
  • Oncology, 8%
  • Account Management, 7%
  • Territory Management, 7%
  • Customer Satisfaction, 6%