Advertising sales representative vs sales/account representative

The differences between advertising sales representatives and sales/account representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales representative and a sales/account representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $56,954 average annual salary of a sales/account representative.

The top three skills for an advertising sales representative include CRM, powerpoint and media sales. The most important skills for a sales/account representative are customer service, CRM, and sales process.

Advertising sales representative vs sales/account representative overview

	Advertising Sales Representative	Sales/Account Representative
Yearly salary	$63,224	$56,954
Hourly rate	$30.40	$27.38
Growth rate	-8%	4%
Number of jobs	202,147	257,122
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 69%
Average age	44	47
Years of experience	4	4

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

What does a sales/account representative do?

A sales account representative is responsible for managing and responding promptly to customer complaints and queries of clients. They focus on customer concerns and contact prospects. They work on upselling or cross-selling products and services, collaborating with account executives, and prepare reports to upper management. This job requires you to be a goal-driven person, energetic, and have excellent communication skills. Moreover, this is a challenging job; at times, it requires being extra polite and calm in handling customer complaints and other related situations.

Advertising sales representative vs sales/account representative salary

Advertising sales representatives and sales/account representatives have different pay scales, as shown below.

	Advertising Sales Representative	Sales/Account Representative
Average salary	$63,224	$56,954
Salary range	Between $35,000 And $112,000	Between $39,000 And $81,000
Highest paying City	Harrison, NY	Olympia, WA
Highest paying state	New York	Washington
Best paying company	Amazon	Smartsheet
Best paying industry	Telecommunication	Technology

Differences between advertising sales representative and sales/account representative education

There are a few differences between an advertising sales representative and a sales/account representative in terms of educational background:

	Advertising Sales Representative	Sales/Account Representative
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 69%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY College of Technology at Alfred

Advertising sales representative vs sales/account representative demographics

Here are the differences between advertising sales representatives' and sales/account representatives' demographics:

	Advertising Sales Representative	Sales/Account Representative
Average age	44	47
Gender ratio	Male, 42.2% Female, 57.8%	Male, 57.8% Female, 42.2%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.6% Asian, 5.2% White, 72.4% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between advertising sales representative and sales/account representative duties and responsibilities

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Sales/account representative example responsibilities.

Generate leads and evangelize product to physicians in orthopedics, hematology, internal medicine, surgery, critical care and cardiology.
Assist external accounts in error resolution so that all EDI transactions process without manual intervention or delay.
Work with senior management to implement a sales program for new P3T software enhancement and participate in CRM application development team.
Collaborate with sales representatives to ensure new account set-up, establish specifications, and assist with EDI account maintenance and invoicing.
Create PowerPoint presentations and literature utilize and present in sales calls.
Core competencies: -Administrative/computer skills: maintain CRM systems to successfully identify potential customers.

Advertising sales representative vs sales/account representative skills

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

Common sales/account representative skills

Customer Service, 13%
CRM, 8%
Sales Process, 6%
Product Knowledge, 5%
Sales Strategies, 5%
Sales Techniques, 4%

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Advertising Sales Representative
Advertising Sales Representative vs Sales/Account Representative

Updated January 8, 2025

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