Advertising sales representative vs sales representative

The differences between advertising sales representatives and sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales representative and a sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $56,591 average annual salary of a sales representative.

The top three skills for an advertising sales representative include CRM, powerpoint and media sales. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Advertising sales representative vs sales representative overview

	Advertising Sales Representative	Sales Representative
Yearly salary	$63,224	$56,591
Hourly rate	$30.40	$27.21
Growth rate	-8%	4%
Number of jobs	202,147	205,456
Job satisfaction	-	4.33
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 54%
Average age	44	47
Years of experience	4	4

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Advertising sales representative vs sales representative salary

Advertising sales representatives and sales representatives have different pay scales, as shown below.

	Advertising Sales Representative	Sales Representative
Average salary	$63,224	$56,591
Salary range	Between $35,000 And $112,000	Between $33,000 And $94,000
Highest paying City	Harrison, NY	Boston, MA
Highest paying state	New York	Massachusetts
Best paying company	Amazon	Google
Best paying industry	Telecommunication	Pharmaceutical

Differences between advertising sales representative and sales representative education

There are a few differences between an advertising sales representative and a sales representative in terms of educational background:

	Advertising Sales Representative	Sales Representative
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 54%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY College of Technology at Alfred

Advertising sales representative vs sales representative demographics

Here are the differences between advertising sales representatives' and sales representatives' demographics:

	Advertising Sales Representative	Sales Representative
Average age	44	47
Gender ratio	Male, 42.2% Female, 57.8%	Male, 58.1% Female, 41.9%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%	Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between advertising sales representative and sales representative duties and responsibilities

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Sales representative example responsibilities.

Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
Handle administrative and sales duties as Jr.

Advertising sales representative vs sales representative skills

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

Common sales representative skills

Sales Process, 9%
Product Knowledge, 9%
Customer Service, 7%
CRM, 6%
Business Development, 6%
Sales REP, 5%

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Advertising Sales Representative
Advertising Sales Representative vs Sales Representative

Updated January 8, 2025

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