Advertising sales representative vs territory sales representative

The differences between advertising sales representatives and territory sales representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising sales representative and a territory sales representative. Additionally, an advertising sales representative has an average salary of $63,224, which is higher than the $34,431 average annual salary of a territory sales representative.

The top three skills for an advertising sales representative include CRM, powerpoint and media sales. The most important skills for a territory sales representative are customer service, CRM, and product knowledge.

Advertising sales representative vs territory sales representative overview

	Advertising Sales Representative	Territory Sales Representative
Yearly salary	$63,224	$34,431
Hourly rate	$30.40	$16.55
Growth rate	-8%	4%
Number of jobs	202,147	219,928
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 79%
Average age	44	47
Years of experience	4	4

What does an advertising sales representative do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

What does a territory sales representative do?

A territory sales representative is responsible for selling goods and services, assisting customers with their inquiries and concerns, and monitoring the assigned area's sales reports. Territory sales representatives coordinate with the rest of the sales team to develop effective marketing strategies and promotional techniques to increase revenues and profitability. Territory sales representatives research current market trends to identify business opportunities to meet consumer demands and widen their services. A territory sales representative must have excellent knowledge of the sales disciplines and principles, managing the market approach to ensure customer satisfaction.

Advertising sales representative vs territory sales representative salary

Advertising sales representatives and territory sales representatives have different pay scales, as shown below.

	Advertising Sales Representative	Territory Sales Representative
Average salary	$63,224	$34,431
Salary range	Between $35,000 And $112,000	Between $15,000 And $78,000
Highest paying City	Harrison, NY	Boston, MA
Highest paying state	New York	Massachusetts
Best paying company	Amazon	IBM
Best paying industry	Telecommunication	-

Differences between advertising sales representative and territory sales representative education

There are a few differences between an advertising sales representative and a territory sales representative in terms of educational background:

	Advertising Sales Representative	Territory Sales Representative
Most common degree	Bachelor's Degree, 69%	Bachelor's Degree, 79%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Pennsylvania

Advertising sales representative vs territory sales representative demographics

Here are the differences between advertising sales representatives' and territory sales representatives' demographics:

	Advertising Sales Representative	Territory Sales Representative
Average age	44	47
Gender ratio	Male, 42.2% Female, 57.8%	Male, 69.1% Female, 30.9%
Race ratio	Black or African American, 6.1% Unknown, 4.1% Hispanic or Latino, 13.4% Asian, 4.6% White, 71.4% American Indian and Alaska Native, 0.4%	Black or African American, 3.8% Unknown, 3.7% Hispanic or Latino, 14.2% Asian, 5.1% White, 72.9% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	6%

Differences between advertising sales representative and territory sales representative duties and responsibilities

Advertising sales representative example responsibilities.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.

Territory sales representative example responsibilities.

Track leads, log calls/activities, move sales cycle, and report/forecast using Salesforce.
Develop and manage a portfolio of customers seeking cost-effective, knowledgeable travel consultation and options.
Introduce CRM to corporate management to enhance customer relationships.
Provide training and direction to authorize distributors within western Washington.
Participate with dealers, distributors and clients concerning sales and advertising opportunities.
Record all customer contact utilizing company CRM (customer relationship management system).

Advertising sales representative vs territory sales representative skills

Common advertising sales representative skills

CRM, 15%
PowerPoint, 12%
Media Sales, 10%
Account Management, 7%
SEM, 6%
Sales Territory, 5%

Common territory sales representative skills

Customer Service, 18%
CRM, 7%
Product Knowledge, 5%
Excellent Time Management, 5%
Sales Growth, 5%
Business Relationships, 4%

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Advertising Sales Representative
Advertising Sales Representative vs Territory Sales Representative

Updated January 8, 2025

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