How to hire an advertising sales representative

How to hire an advertising sales representative, step by step

Here's a step-by-step advertising sales representative hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write an advertising sales representative job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new advertising sales representative
• Step 8: Go through the hiring process checklist

What does an advertising sales representative do?

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1. Identify your hiring needs

   Before you post your advertising sales representative job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find an advertising sales representative for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect advertising sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list shows salaries for various types of advertising sales representatives.

   Type of Advertising Sales Representative	Description	Hourly rate
   Advertising Sales Representative	Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.	$16-53
   Advertising Coordinator	An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications... Show more	$17-29
   Representative	Representatives are lawmakers who represent the people in a specific district. They run for office to represent their districts in their hometown or their current place of living... Show more	$11-26

   Show more

2. Create an ideal candidate profile

   Common skills:

   • CRM
   • PowerPoint
   • Media Sales
   • Account Management
   • SEM
   • Sales Territory
   • Business Development
   • Sales Presentations
   • Customer Relations
   • Cold Calls
   • Mobile Marketing
   • Business Relationships
   • Business Sales
   • Client Relationships

   Check all skills

   Responsibilities:

   • Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
   • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
   • Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
   • Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
   • Solicit the sale of advertising space through telemarketing.
   • Post sale SEM analysis to optimize value to clients.

   More advertising sales representative duties

3. Make a budget

   Including a salary range in your advertising sales representative job description is one of the best ways to attract top talent. An advertising sales representative can vary based on:

   • Location. For example, advertising sales representatives' average salary in wyoming is 60% less than in new york.
   • Seniority. Entry-level advertising sales representatives 69% less than senior-level advertising sales representatives.
   • Certifications. An advertising sales representative with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in an advertising sales representative's salary.

   Average advertising sales representative salary

   $63,224yearly

   $30.40 hourly rate

   ---

   Entry-level advertising sales representative salary

   $35,000 yearly salary

   Updated December 16, 2025

   Average advertising sales representative salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$115,860	$56
   2	California	$96,806	$47
   3	Connecticut	$78,233	$38
   4	Massachusetts	$75,087	$36
   5	Texas	$74,672	$36
   6	Nevada	$73,254	$35
   7	Washington	$71,430	$34
   8	Virginia	$69,307	$33
   9	Maryland	$68,777	$33
   10	Illinois	$66,287	$32
   11	Ohio	$63,342	$30
   12	Indiana	$61,614	$30
   13	Wisconsin	$60,746	$29
   14	Colorado	$57,939	$28
   15	Arkansas	$56,476	$27
   16	Minnesota	$56,435	$27
   17	Missouri	$53,380	$26
   18	Florida	$52,959	$25
   19	Georgia	$48,616	$23
   20	North Carolina	$48,559	$23

   Average advertising sales representative salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Amazon	$154,536	$74.30	211
   2	Advertising Specialty Institute	$96,833	$46.55	2
   3	Mid-Atlantic Health Care	$85,517	$41.11
   4	Better Business Bureau	$72,488	$34.85	5
   5	V P Holdings Inc	$65,846	$31.66	1
   6	Pamplin Communications	$65,846	$31.66
   7	RevLocal	$65,441	$31.46
   8	Camping World	$64,683	$31.10	101
   9	LINK	$57,942	$27.86	2
   10	Spectrum	$49,137	$23.62	215
   11	Naylor Association Solutions	$46,491	$22.35	1
   12	Sutherland	$44,226	$21.26	4
   13	Gazette Communications	$36,613	$17.60
   14	Lee Enterprises	$34,874	$16.77	9
   15	Valpak	$32,282	$15.52	1

4. Writing an advertising sales representative job description

   An advertising sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an advertising sales representative job description:

   Advertising sales representative job description example

   Best Version Media produces and distributes millions of publications each year to local communities throughout the United States and Canada. We are able to spotlight small businesses with our micro-targeted advertising approach to connect business owners with their local community. By combining key elements of social media with the print media industry, BVM has experienced unparalleled growth since our company’s founding in 2007. We're committed to helping small businesses grow with the mission of bringing people together.

   What We’re Looking For:

   • Outgoing, self-motivated and driven people with an entrepreneurial mindset and spirit for our Publisher role.

   • Strong work ethic showing determination, perseverance and implementation of skills learned through training and experience.

   • Fierce champion of company culture: Exhibiting professional will, a compassionate heart and fun-loving spirit.

   Candidate Necessities:

   • Laptop, internet, phone and mode of reliable transportation

   Company Mission:

   We bring people together by creating content to connect local communities. We're committed to helping small businesses grow with the mission of bringing people together.

   Company DescriptionRecent BVM Awards:
   
   Great Place to Work Certified (2020, 2021 & 2022)
   Top Workplaces USA (2021 & 2022)
   Grand Globee Winner (CEO World Awards; 2021)
   Company of the Year - Advertising, Marketing & PR (CEO World Awards; 2021)
   Best New Product, Service or Solution of the Year - BVM Sports (CEO World Awards; 2021)
   Employer of the Year - Advertising, Marketing & PR (Stevie Awards; 2020)
   Fastest-Growing Company of the Year (Best in Biz; 2020 & 2021)
   Most Resilient Company of the Year (Best in Biz; 2021)
   Milwaukee's Coolest Offices (Milwaukee Business Journal; 2020)
   Milwaukee's Best and Brightest Companies to Work For (NABR; 2020, 2021 & 2022)
   Top Workplaces (Milwaukee Journal Sentinel; 2020, 2021 & 2022)
   Best Places to Work (Milwaukee Business Journal; 2020 & 2021)
   American Inhouse Design Awards (GDUSA; 2020 & 2021)
   Graphics Excellence Awards (Great Lakes Graphics Association; 2020, 2021 & 2022)
   American Graphic Design Awards (GDUSA; 2021)

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right advertising sales representative for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your advertising sales representative job on Zippia to find and recruit advertising sales representative candidates who meet your exact specifications.
   • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit advertising sales representatives, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new advertising sales representative

   Once you have selected a candidate for the advertising sales representative position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

   Once that's done, you can draft an onboarding schedule for the new advertising sales representative. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire an advertising sales representative?