How To Hire An Advertising Sales Representative

Research Summary. Here are some key points about hiring advertising sales representatives in the United States:

  • In the United States, the median cost per hire an advertising sales representative is $1,633.
  • It takes between 36 and 42 days to fill the average role in the US.
  • Human Resources use 15% of their expenses on recruitment on average.
  • On average, it takes around 12 weeks for a new advertising sales representative to become settled and show total productivity levels at work.

jobs
Post A Job For Free, Promote It For A Fee

How Much Does it Cost to Hire an Advertising Sales Representative

Hiring an advertising sales representative comes with both the one-time cost per hire and ongoing costs. The cost of recruiting advertising sales representatives involves promoting the job and spending time conducting interviews. Ongoing costs include employee salary, training, benefits, insurance, and equipment. It is essential to consider the cost of advertising sales representative recruiting as well the ongoing costs of maintaining the new employee.

The median annual salary for advertising sales representatives is $63,224 in the US. However, the cost of advertising sales representative hiring can vary a lot depending on location. Additionally, hiring an advertising sales representative for contract work or on a per-project basis typically costs between $16 and $53 an hour.

Find Better Talent in Less Time
Post a Job on Zippia and take the best from over 7 million monthly job seekers.

How to hire an Advertising Sales Representative, step by step

To hire an advertising sales representative, consider the skills and experience you are looking for in a candidate, allocate a budget for the position, and post and promote the job opening to reach potential candidates. Follow these steps to hire an advertising sales representative:

  • Step 1: Identify your needs
  • Step 2: Create an ideal candidate profile
  • Step 3: Make a budget
  • Step 4: Writing an advertising sales representative job description
  • Step 5: Post the job
  • Step 6: Interview process
  • Step 7: Send a job offer and onboard your new advertising sales representative
  • Step 8: Go through the checklist for the hiring process

1
Identify Your Needs

Before you post your advertising sales representative job, you should take the time to determine what type of worker your business need. While certain jobs definitely require a full-time employee, it's sometimes better to find an advertising sales representative for hire on a part-time basis or as a contractor.

Determine Employee vs Contractor Status
Your Progress
1/10
Is the person you're thinking of hiring a US citizen or green card holder?

Hiring the perfect advertising sales representative also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires, and what kind of salary such a candidate would likely demand.

This list provides information on the salaries of different advertising sales representative roles.

Type Of Advertising Sales RepresentativeDescriptionHourly Rate
Advertising Sales RepresentativeAdvertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.$16-53
Advertising CoordinatorAn advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications... Show More$17-29
RepresentativeRepresentatives are lawmakers who represent the people in a specific district. They run for office to represent their districts in their hometown or their current place of living... Show More$11-26
Show More

2
Create An Ideal Candidate Profile

Before you draft an advertising sales representative job description, imagine the ideal employee for the role and begin creating a profile. What are they proficient in and what sort of background do they have?

Here is a list of skills that are commonly associated with advertising sales representative:

Common Skills:
  • CRM
  • PowerPoint
  • Media Sales
  • Account Management
  • SEM
  • Sales Territory
  • Business Development
  • Sales Presentations
  • Customer Relations
  • Cold Calls
  • Mobile Marketing
  • Business Relationships
  • Business Sales
  • Client Relationships
Check All Skills

Here are the responsibilities that most advertising sales representatives perform:

Responsibilities:
  • Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
  • Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
  • Solicit the sale of advertising space through telemarketing.
  • Post sale SEM analysis to optimize value to clients.
Check all Duties

Beyond the nuts and bolts, cultural fit is an important factor. It might help to ask yourself how your ideal advertising sales representative will live by the company's mission statement and contribute to the team dynamic you already have in place. Clearly communicating this vision in your advertising sales representative job description will help attract candidates who are better suited for the role.

Most Common States For Advertising Sales Representatives In The US

Rank #State# Of Jobs% of PopulationAvg. Salary
1Pennsylvania3,95931%$63,356
2Ohio3,10327%$65,192
3New Jersey2,74931%$85,040
4Virginia2,35628%$70,160
5Massachusetts2,32434%$76,154
Show More

Professional Project Manager CV example

3
Make A Budget

Including a salary range in your job description is one of the best ways to attract top talent. An advertising sales representative can vary based on things like:

  • Location. For example, advertising sales representatives' average salary in wyoming is 60% less than in new york.
  • Seniority. Entry-level advertising sales representatives 69% less than senior-level advertising sales representatives.
  • Certifications. An advertising sales representative with certifications usually earns a higher salary.
  • Company. Working for an established firm or a new start-up company can make a big difference in an advertising sales representative's salary.

Updated March 16, 2023

Advertising Sales Representative Salary Estimate

$63,224

$30.40 hourly
Entry level Salary
$35,000 yearly

Advertising Sales Representative Average Salary By Location

RankStateAvg. SalaryHourly RateJob Count
1New York$115,860$56
2California$96,806$472
3Connecticut$78,233$38
4Massachusetts$75,087$36
5Texas$74,672$361
Show More

Advertising Sales Representative Average Salary By Company

RankCompanyAverage SalaryHourly RateJob Openings
1Amazon$154,536$74.3099
2Advertising Specialty Institute$96,833$46.55
3Mid-Atlantic Health Care$85,517$41.11
4Better Business Bureau$72,488$34.856
5V P Holdings Inc$65,846$31.662
6Pamplin Communications$65,846$31.66
7RevLocal$65,441$31.4616
8Camping World$64,683$31.1076
9LINK$57,942$27.866
10Spectrum$49,137$23.62299
11Naylor Association Solutions$46,491$22.35
12Sutherland$44,226$21.264
13Gazette Communications$36,613$17.601
14Lee Enterprises$34,874$16.7729
15Valpak$32,282$15.52286
Show More

4
Writing an Advertising Sales Representative Job Description

An advertising sales representative job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of an advertising sales representative job description:

Example of Full Job Description

Best Version Media produces and distributes millions of publications each year to local communities throughout the United States and Canada. We are able to spotlight small businesses with our micro-targeted advertising approach to connect business owners with their local community. By combining key elements of social media with the print media industry, BVM has experienced unparalleled growth since our company’s founding in 2007. We're committed to helping small businesses grow with the mission of bringing people together.

What We’re Looking For:

  • Outgoing, self-motivated and driven people with an entrepreneurial mindset and spirit for our Publisher role.

  • Strong work ethic showing determination, perseverance and implementation of skills learned through training and experience.

  • Fierce champion of company culture: Exhibiting professional will, a compassionate heart and fun-loving spirit.

Candidate Necessities:

  • Laptop, internet, phone and mode of reliable transportation

Company Mission:

We bring people together by creating content to connect local communities. We're committed to helping small businesses grow with the mission of bringing people together.

Company DescriptionRecent BVM Awards:

Great Place to Work Certified (2020, 2021 & 2022)
Top Workplaces USA (2021 & 2022)
Grand Globee Winner (CEO World Awards; 2021)
Company of the Year - Advertising, Marketing & PR (CEO World Awards; 2021)
Best New Product, Service or Solution of the Year - BVM Sports (CEO World Awards; 2021)
Employer of the Year - Advertising, Marketing & PR (Stevie Awards; 2020)
Fastest-Growing Company of the Year (Best in Biz; 2020 & 2021)
Most Resilient Company of the Year (Best in Biz; 2021)
Milwaukee's Coolest Offices (Milwaukee Business Journal; 2020)
Milwaukee's Best and Brightest Companies to Work For (NABR; 2020, 2021 & 2022)
Top Workplaces (Milwaukee Journal Sentinel; 2020, 2021 & 2022)
Best Places to Work (Milwaukee Business Journal; 2020 & 2021)
American Inhouse Design Awards (GDUSA; 2020 & 2021)
Graphics Excellence Awards (Great Lakes Graphics Association; 2020, 2021 & 2022)
American Graphic Design Awards (GDUSA; 2021)

5
Post A Job

There are various strategies that you can use to find the right advertising sales representative for your business:

  • Consider promoting from within or recruiting from your existing workforce.
  • Ask for referrals from friends, family members, and current employees.
  • Attend job fairs at local colleges to find candidates who meet your education requirements.
  • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

Post your job online:

  • Post your advertising sales representative job on Zippia to find and recruit advertising sales representative candidates who meet your exact specifications.
  • Use field-specific websites such as salesjobs, salesheads, allretailjobs.com, sales trax.
  • Post a job on free websites.

6
Interview Process

To successfully recruit advertising sales representatives, your first interview needs to be all about engaging with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

You should also ask about candidates' special skills and talents to see if they match with the ideal candidate profile you came up with earlier. Candidates who are good enough for the next step can then move on to the technical interview.

The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7
Send A Job Offer And Onboard Your New Advertising Sales Representative

Once you have selected a candidate for the position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. It is important to make sure that your offer is competitive, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

It's also good etiquette to follow up with applicants who don't get the job by sending them an email letting them know that the position has been filled.

Once that's done, you can draft an onboarding schedule for the new advertising sales representative. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8
Go Through The Checklist For The Hiring Process

  • Determine employee type (full-time, part-time, contractor, etc.)
  • Submit a job requisition form to the HR department
  • Define job responsibilities and requirements
  • Establish budget and timeline
  • Determine hiring decision makers for the role
  • Write job description
  • Post job on job boards, company website, etc.
  • Promote the job internally
  • Process applications through applicant tracking system
  • Review resumes and cover letters
  • Shortlist candidates for screening
  • Hold phone/virtual interview screening with first round of candidates
  • Conduct in-person interviews with top candidates from first round
  • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
  • Conduct background checks on top candidates
  • Check references of top candidates
  • Consult with HR and hiring decision makers on job offer specifics
  • Extend offer to top candidate(s)
  • Receive formal job offer acceptance and signed employment contract
  • Inform other candidates that the position has been filled
  • Set and communicate onboarding schedule to new hire(s)
  • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)
Sign Up To Download Full List
Are You An Employer?
Let us help you hire the right people for your Company.

Hiring Advertising Sales Representatives FAQs

How Much Does A Good Advertising Sales Representative Cost?

A good advertising sales representative costs $30.4 an hour in the US. However, it can vary based on factors such as the advertising sales representative experience, abilities, industry, and the specific requirements of your business.

What Are The Duties Of An Advertising Sales Representative?

The duties of an advertising sales representative are:
  • Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
  • Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
  • Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.

Should I Hire An Advertising Sales Representative With No Experience?

Yes, you should hire an advertising sales representative with no experience. Hiring an entry-level advertising sales representative with no experience offers versatility for your team. They may lack some qualifications, but are adaptable and have not yet formed problematic habits. However, more training may be required compared to experienced.

Search For Advertising Sales Representative Jobs

Ready To Start Hiring?

Related Hirings

Advertising Sales Representative Related Jobs

What Similar Roles Do

Resume For Related Jobs

Updated March 16, 2023