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Advertising sales representative skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Jonathan Byers,

Marthinus JC van Loggerenberg

Advertising sales representative example skills

Below we've compiled a list of the most critical advertising sales representative skills. We ranked the top skills for advertising sales representatives based on the percentage of resumes they appeared on. For example, 15.2% of advertising sales representative resumes contained crm as a skill. Continue reading to find out what skills an advertising sales representative needs to be successful in the workplace.

15 advertising sales representative skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how advertising sales representatives use crm:

Record all correspondence internally and externally by utilizing Customer Relationship Management (CRM) database.
Managed client list via CRM and Advertising database software.

2. PowerPoint

Here's how advertising sales representatives use powerpoint:

Created PowerPoint presentations and used statistical data to justify recommendations.
Created PowerPoint presentations used for business.

3. Media Sales

Here's how advertising sales representatives use media sales:

Managed print and online media sales for a large volume of classified accounts.
Gained experience in Advertising Sales, Event Planning, and Media Sales.

4. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how advertising sales representatives use account management:

Account management of local and national business clients who run advertisements in the university newspaper.
Utilized database management tool for lead generation and account management to compile lists of prospective customers for use as sales leads.

5. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising sales representatives use sem:

Partnered with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Partner with Google to sell websites, SEM of those sites through Google Ad Words.

6. Sales Territory

Here's how advertising sales representatives use sales territory:

Develop and maintain client relationships within geographic sales territory.
Led advertising sales and contract negotiations for sales territory including Twin Falls and Sun Valley areas.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how advertising sales representatives use business development:

Performed continuous prospecting to identify new leads and drive business development while fostering strong and long-lasting client relationships.
Reported directly to VP of Business Development and collaborated with legal department to formulate advertising contracts.

8. Sales Presentations

Here's how advertising sales representatives use sales presentations:

Schedule and facilitate face-to-face sales presentations with existing and new clients to generate revenue and maintained relationships.
Determined market trends and conditions and made effective sales presentations to existing and potential advertisers.

9. Customer Relations

Here's how advertising sales representatives use customer relations:

Manage ongoing customer relationships by utilizing statistical reports on delivery and effectiveness of clients' advertising.
Created new accounts in newly expanded Mississippi territory by building quality customer relationships.

10. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how advertising sales representatives use cold calls:

Generated new business by engaging in cold calling and effectively presenting marketing options to local businesses.
Managed key advertising accounts while consistently seeking out new business via cold calling and business presentations.

11. Mobile Marketing

Here's how advertising sales representatives use mobile marketing:

Provided traditional print advertising, online visibility and reputation management products, and mobile marketing solutions.
Certified in Internet Marketing Fundamentals, Display Advertising, PPC Advertising, and Mobile Marketing.

12. Business Relationships

Here's how advertising sales representatives use business relationships:

Developed and maintained good business relationships with new and existing Yellow Page advertisers.
Developed and maintained business relationships selling an entire portfolio of advertising options.

13. Business Sales

Here's how advertising sales representatives use business sales:

Managed the entire business-to-business sales process for selling company's advertising products and services in territory encompassing 20 markets.
Developed and increased/maintained inside business to business sales of directional advertising for all segments of ad program.

14. Client Relationships

Here's how advertising sales representatives use client relationships:

Resolved outstanding invoicing issues and resurrected client relationships for 29 delinquent advertising accounts.
Cultivated and maintained positive client relationships that led to continued and increased business.

15. Sales Revenue

Here's how advertising sales representatives use sales revenue:

Provided marketing intelligence and industry-specific solutions to drive sales revenues within diverse market segments.
Proposed and negotiated multiple insertion advertising contracts, meeting company sales revenue expectations.

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What skills help Advertising Sales Representatives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on advertising sales representative resumes?

Jonathan Byers

Assistant Director, Virginia Polytechnic Institute and State University

- Professional skills related to career development competencies such as strong oral & written communication, teamwork & collaboration, leadership, problem-solving ability & creativity, and professional integrity, but we recommend that applicants do not just list these skills. They should provide evidence of how they have used them in their work experience, volunteer experience, academic experience, etc.
-The ability to use technology effectively to solve problems or improve collaboration; this could relate to social media management, computer hardware or software skills, proficiency with general programs like Microsoft Office Suite (also being able to demonstrate the use of these skills in various experiences).
-With diversity, equity, and inclusion becoming more important in 2020, the ability to appreciate different points of view, accept and appreciate different cultural backgrounds & types of identities, and increased awareness of one's own cultural biases and assumptions can also be important to market on a resume.

What soft skills should all advertising sales representatives possess?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Excellence in communication
-Empathy and collaboration
-Holistic (or systemic) as well as analytical thinking
-Organizational skills that include prioritization and time management
-Confidence, charisma, showing ambition, and leadership
3. What hard/technical skills are most important?

What hard/technical skills are most important for advertising sales representatives?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What advertising sales representative skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young advertising sales representatives need?

Mollie Rosen

Executive Vice President - Member Engagement & Development, 4A's

In today's world, in some ways, character traits are more important than specific lessons or skills learned. The creative nature of our industry necessitates having people who are insatiably curious, demonstrate a passion for the industry, and have the ability to adapt in a fast-paced, constantly evolving industry. We need people who can embrace change and find opportunities.

What technical skills for an advertising sales representative stand out to employers?

Dr. Matteo Cantarello Ph.D.

Visiting Assistant Professor of Hispanic Studies, William & Mary

Programming has become an asset within the humanities, too. Even though hires of digital humanists are still limited in number (at least within my discipline), they are probably destined to increase in the near future. Also, flexibility and versatility with respect to teaching are also highly marketable. Any candidate who has experience with in-person, hybrid, and online courses and who has degrees, titles, and certificates that demonstrate that is extremely appreciated on the academic job market.

Do you want to know more?

List of advertising sales representative skills to add to your resume

The most important skills for an advertising sales representative resume and required skills for an advertising sales representative to have include:

CRM
PowerPoint
Media Sales
Account Management
SEM
Sales Territory
Business Development
Sales Presentations
Customer Relations
Cold Calls
Mobile Marketing
Business Relationships
Business Sales
Client Relationships
Sales Revenue

SEO
Real Estate
Customer Accounts
Display ADS
Revenue Growth
Sales REP
Sales Quota
Search Engine Marketing
Repeat Business
Inbound Calls
Outbound Calls
Sales Strategies
Trade Shows
Client Accounts
Search Engine

Photoshop
Sales Contracts
Sales Techniques
Print ADS
Insertion Orders
Growing Revenue
Sales Literature
ROI
Client List
Business Accounts
Design ADS
Account List
Yahoo
Yellow Pages

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Advertising Sales Representative Skills

Updated January 8, 2025

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