Research Summary. Below we've compiled a list of the most important skills for an advertising sales representative. We ranked the top skills based on the percentage of advertising sales representative resumes they appeared on. For example, 15.2% of advertising sales representative resumes contained crm as a skill. Let's find out what skills an advertising sales representative actually needs in order to be successful in the workplace.

  • The most common hard skill for an advertising sales representative is crm. 15.2% advertising sales representatives have this skill on their resume.
  • The second most common hard skill for an advertising sales representative is powerpoint appearing on 11.7% of resumes. The third most common is media sales on 10.1% of resumes.
  • Three common soft skills for an advertising sales representative are communication skills, initiative and organizational skills.

Below we've compiled a list of the most important skills for an advertising sales representative. We ranked the top skills based on the percentage of advertising sales representative resumes they appeared on. For example, 15.2% of advertising sales representative resumes contained crm as a skill. Let's find out what skills an advertising sales representative actually needs in order to be successful in the workplace.

15 Essential Advertising Sales Representative Skills For Your Resume And Career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how crm is used on advertising sales representative resumes:
  • Record all correspondence internally and externally by utilizing Customer Relationship Management (CRM) database.
  • Managed client list via CRM and Advertising database software.
  • Maintain pertinent records and forecasts in our CRM system.
  • Used a sales management system called 'CRM'
  • Learned to effectively use Sales Force CRM to properly manage leads and clients.

2. PowerPoint

Here's how powerpoint is used on advertising sales representative resumes:
  • Created PowerPoint presentations and used statistical data to justify recommendations.
  • Created PowerPoint presentations used for business.
  • Performed market intelligence powerpoint presentations and direct sales solutions to C-Level Executives and V.P.
  • Gained design experience with Photoshop, PowerPoint and Mac.
  • Presented data and solutions through webinars and PowerPoint.

3. Media Sales

Here's how media sales is used on advertising sales representative resumes:
  • Managed print and online media sales for a large volume of classified accounts.
  • Gained experience in Advertising Sales, Event Planning, and Media Sales.
  • Top ISR in digital media sales.
  • Top performing sales professional responsible for the growth and retention of $1.5M+ advertising print and on-line media sales portfolio.
  • Directed the companies focus from Media sales into a fully integrated internet media service.

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4. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how account management is used on advertising sales representative resumes:
  • Account management of local and national business clients who run advertisements in the university newspaper.
  • Utilized database management tool for lead generation and account management to compile lists of prospective customers for use as sales leads.
  • Promoted to Premise Sales as a result of successful territory growth and account management.
  • Enabled a record high return rate of customers and established skills in account management.
  • Handled all aspects of advertising sales and account management for this community newspaper.

5. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how sem is used on advertising sales representative resumes:
  • Partnered with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
  • Partner with Google to sell websites, SEM of those sites through Google Ad Words.
  • Vended advertising for Verizon Yellow Page and Google SEM marketing from small -large business owners throughout the metro area.
  • Advised and installed marketing campaigns for clients through SEM, PPC, digital video and print advertising.
  • Orchestrated sales of various internet / digital products, such as web sites, IYP, and SEM

6. Sales Territory

Here's how sales territory is used on advertising sales representative resumes:
  • Develop and maintain client relationships within geographic sales territory.
  • Led advertising sales and contract negotiations for sales territory including Twin Falls and Sun Valley areas.
  • Handled advertising sales territory while still in high school.
  • Number one sales territory out of 8 branch offices.
  • Promoted to primary sales territory after 3 months.

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7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how business development is used on advertising sales representative resumes:
  • Performed continuous prospecting to identify new leads and drive business development while fostering strong and long-lasting client relationships.
  • Reported directly to VP of Business Development and collaborated with legal department to formulate advertising contracts.
  • Retained and grew existing accounts while successfully implementing aggressive new business development plan.
  • Implemented promotional and marketing strategies in business development and retention.
  • Promoted company via business development and acquired new clients

8. Sales Presentations

Here's how sales presentations is used on advertising sales representative resumes:
  • Schedule and facilitate face-to-face sales presentations with existing and new clients to generate revenue and maintained relationships.
  • Determined market trends and conditions and made effective sales presentations to existing and potential advertisers.
  • Developed and cultivated new sales leads via telemarketing and outside sales presentations.
  • Delivered effective sales presentations and implemented yearly budget for potential clients.
  • Worked closely with management to increase effectiveness of sales presentations.

9. Customer Relations

Here's how customer relations is used on advertising sales representative resumes:
  • Manage ongoing customer relationships by utilizing statistical reports on delivery and effectiveness of clients' advertising.
  • Created new accounts in newly expanded Mississippi territory by building quality customer relationships.
  • Developed and maintained strong customer relationships with accounts and media agencies.
  • Serviced existing accounts, providing trouble-shooting and good customer relationships.
  • Cultivated new and strengthened existing customer relationships by building trust.

10. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how cold calls is used on advertising sales representative resumes:
  • Generated new business by engaging in cold calling and effectively presenting marketing options to local businesses.
  • Managed key advertising accounts while consistently seeking out new business via cold calling and business presentations.
  • Direct sales, cold call, market/contract/advertisement with local Florida business owners/operators.
  • Canvassed, identified and cold called prospective businesses in territory.
  • Developed expertise in cold calling, prospecting, and telemarketing

11. Mobile Marketing

Here's how mobile marketing is used on advertising sales representative resumes:
  • Provided traditional print advertising, online visibility and reputation management products, and mobile marketing solutions.
  • Certified in Internet Marketing Fundamentals, Display Advertising, PPC Advertising, and Mobile Marketing.
  • Create advertising packages to increase sales of print, online and mobile marketing.
  • search engine marketing programs, direct mail and mobile marketing, Google Certified AdWords Reseller, Yahoo!

12. Business Relationships

Here's how business relationships is used on advertising sales representative resumes:
  • Developed and maintained good business relationships with new and existing Yellow Page advertisers.
  • Developed and maintained business relationships selling an entire portfolio of advertising options.
  • Provide exceptional customer service and collections* Maintaining and developing business relationships* Meet deadlines
  • Developed and Fostered Business relationships for the purpose of generating opportunity.
  • Contacted existing accounts reaffirming business relationships and assuring sales.

13. Business Sales

Here's how business sales is used on advertising sales representative resumes:
  • Managed the entire business-to-business sales process for selling company's advertising products and services in territory encompassing 20 markets.
  • Developed and increased/maintained inside business to business sales of directional advertising for all segments of ad program.
  • Accomplished business-to-business sales by prospecting for and generating new accounts.
  • Sell and solicit full color print advertising for this all-advertising newspaper using direct business to business sales techniques.
  • Gained experience of working in a fast paced business to business sales environment.

14. Client Relationships

Here's how client relationships is used on advertising sales representative resumes:
  • Resolved outstanding invoicing issues and resurrected client relationships for 29 delinquent advertising accounts.
  • Cultivated and maintained positive client relationships that led to continued and increased business.
  • Manage pipeline and developed multiple strategies for long-term client relationships.
  • Maintained multiple successful client relationships.
  • Established and built relationships with prospects and enhanced existing client relationships to drive revenue growth.

15. Sales Revenue

Here's how sales revenue is used on advertising sales representative resumes:
  • Provided marketing intelligence and industry-specific solutions to drive sales revenues within diverse market segments.
  • Proposed and negotiated multiple insertion advertising contracts, meeting company sales revenue expectations.
  • Developed and managed accounts of over 2.4 million in annual advertising sales revenue in print and online media.
  • Ranked #1 out of 48 sales reps in new sales revenue in the South Georgia Sales Division.
  • Implemented, designed and published a monthly Daycare Directory that resulted in average 30% increase sales revenue.
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The eight most common skills based on Advertising Sales Representative resumes in 2023.

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List Of Skills To Add To Your Advertising Sales Representative Resume

According to recent trends, the most relevant advertising sales representative Resume Keywords for your resume are:

  • CRM
  • PowerPoint
  • Media Sales
  • Account Management
  • SEM
  • Sales Territory
  • Business Development
  • Sales Presentations
  • Customer Relations
  • Cold Calls
  • Mobile Marketing
  • Business Relationships
  • Business Sales
  • Client Relationships
  • Sales Revenue
  • SEO
  • Real Estate
  • Customer Accounts
  • Display ADS
  • Revenue Growth
  • Sales REP
  • Sales Quota
  • Search Engine Marketing
  • Repeat Business
  • Inbound Calls
  • Outbound Calls
  • Sales Strategies
  • Trade Shows
  • Client Accounts
  • Search Engine
  • Photoshop
  • Sales Contracts
  • Sales Techniques
  • Print ADS
  • Insertion Orders
  • Growing Revenue
  • Sales Literature
  • ROI
  • Client List
  • Business Accounts
  • Design ADS
  • Account List
  • Yahoo
  • Yellow Pages

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Online Courses For Advertising Sales Representatives

One of the best ways to acquire the skills needed to be an advertising sales representative is to take an online course. We've identified some online courses from Udemy and Coursera that will help you advance in your career. Since advertising sales representatives benefit from having skills like crm, powerpoint, and media sales, we found courses that will help you improve these skills.

Advertising Disclosure

1. Salesforce Sales Development Representative

coursera

If you’ve always wanted a rewarding career, the tech sales industry may be the path for you. If you’re an ambitious problem-solver who likes to win, you’ll find tech sales not only fulfilling, but lucrative as well. As the tech industry continuously introduces innovative services and products, tech sales roles have become more crucial than ever. SDRs are in the front lines of the tech biz, connecting with customers and clients, and coming up with the smartest solutions for their problems. Sales...

2. HubSpot Sales Representative

coursera

Whether you're completely new to sales and looking to start a new career, or you want to grow in your current sales role, this five-course career training program from the inbound sales experts at HubSpot can help you reach your career goals.\n\nYou’ll start by learning the basics of sales enablement and how sales and marketing teams can collaborate to create and keep relationships with their targeted buyers. You’ll develop data-driven sales goals and influential content to enable you to...

3. Sales Fire: B2B Sales & Business Development for Startups

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B2B Sales Skill: Create Personalized Talk Tracks for Sales Reps that Win more Prospects and Close more Deals...

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B2B Sales Skill: Learn How to Handle the Most Common Sales Objections, Over the Phone and in Person!...

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