What Does an Advertising Sales Representative Do?

Advertising sales representatives are professionals who sell advertising space in print publications, websites, and outdoor media to companies that want to advertise their products. These representatives are required to identify potential clients and meet them to present information about all the advertising services that they can offer to them. To identify potential clients, representatives must carry out tasks such as placing cold calls, sending out emails, or following up on inquiries. Advertising sales representatives must also keep in regular contact with their current clients and maintain customer satisfaction.

Take a few minutes to create or upgrade your resume. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Advertising Sales Representative resume.

Advertising Sales Representative Responsibilities

Here are examples of responsibilities from real advertising sales representative resumes representing typical tasks they are likely to perform in their roles.

Manage print advertising, online banner, SEO, email marketing, SMS, and social media for clients.
Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
Partner with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Generate new business for yellow page advertising through cold-calling and telemarketing efforts using SEM and SEO forms of internet marketing.
Solicit the sale of advertising space through telemarketing.
Post sale SEM analysis to optimize value to clients.
Call newspapers in the area need to place advertising.
Warm outbound lead generation for the Facebook advertising program.
Handle extensive account list, advising clients on radio advertising methods and copywriting.
Exceed goals monthly in core printproduct as well as magazines, online and special sections.
Direct comprehensive PPC campaigns, increase brand awareness and boost rates of organic click through.
Work with local and national television, cable, radio, newspaper, magazines, and telecommunications outlets.
Used dedication and persistence to re-build solid relationship with past advertiser to [] in new business and new revenue.
Create PowerPoint presentations used for business.
Formulate and update Facebook information and content.

Advertising Sales Representative Job Description

Perhaps the hardest question to answer when deciding on a career as an advertising sales representative is "should I become an advertising sales representative?" You might find this info to be helpful. When compared to other jobs, advertising sales representative careers are projected to have a growth rate described as "decline" at -2% from 2018 through 2028. This is in accordance with the Bureau of Labor Statistics. What's more, is that the projected number of opportunities that are predicted to become available for a advertising sales representative by 2028 is -3,300.

An advertising sales representative annual salary averages $63,224, which breaks down to $30.4 an hour. However, advertising sales representatives can earn anywhere from upwards of $35,000 to $112,000 a year. This means that the top-earning advertising sales representatives make $91,000 more than the lowest-earning ones.

As is the case with most jobs, it takes work to become an advertising sales representative. Sometimes people change their minds about their career after working in the profession. That's why we looked into some other professions that might help you find your next opportunity. These professions include a business sales associate, senior accounts representative, advertising coordinator, and advertising account executive.

Learn More About Advertising Sales Representative Job Descriptions

Find Better Talent in Less Time

Post a Job on Zippia and take the best from over 7 million monthly job seekers.

Advertising Sales Representative Jobs You Might Like

12 Advertising Sales Representative Resume Examples

Build a professional advertising sales representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 12+ resume templates to create your advertising sales representative resume.


Brandon Andrews Advertising Sales Representative Contact Information Glendale, AZ (640) 555-2184 bandrews@example.com Skills Daily Specials Prep Food Dishes Business Owners CRM Sales Intern Company Policies MRI Communication Menu Choices Employment History Advertising Sales Representative 2015 - Present Terminix Glendale, AZ Utilized CRM and lead management software for research, call planning, data capture and reporting. Called and set appointments for potential customers from our national database, base on their need and wants. Maintain both branch 2 general pest control and branch 3 termite Field rep licenses. Maintain an customer account list of over 200 clients Solicit new business Promote sales of special sections, internet advertisments and features Marketing/Sales Representative 2014 - 2015 AT&T Oakbrook Terrace, IL Processeed through POS, adjustments, sales, contracts and prepared back deposits and balanced POS drawer. Manage customer flow and organization on the sales floor. Increased monthly sales revenue by providing internet, satellite, cell phone and home phone services. Server And Hostess (Part-Time) 2008 - 2010 Darden Restaurants Chandler, AZ Moved on to hosting, greeting guests and seating tables. Receive and respond to customer complaints. Greet and seat customers Assist in the kitchen with food prep and overall food appearance Answered phones and make reservations Explained preparation of menu items, and cooking methods. Education Doctoral Degree Business 2011 - 2014 DeVry University Oakbrook Terrace, IL Master's Degree Business 2010 - 2011 DeVry University Oakbrook Terrace, IL Bachelor's Degree Business 2007 - 2010 American InterContinental University Chandler, AZ


Wayne Green Advertising Sales Representative Contact Info Phoenix, AZ (500) 555-9367 wgreen@example.com Skills Account ManagementScheduling MeetingsPress ReleasesOnlineOrder EntryPowerpointFacebookAccount ExecutivesPinterestTwitter Employment History Advertising Sales Representative 2020 - Present Waste Management Phoenix, AZ Prospected New Accounts, Required to add $3500 per month in new revenue. Quoted prices, compiled long-term sales contracts and bid packages, estimated delivery date, and credit terms to customers. Field customer service inquiries and transactions of high complexity from commercial and industrial customers. Advertising Sales Assistant 2018 - 2020 HP San Jose, CA Scheduled staff meetings, customer meetings, and coordinated travel arrangements for members of the sales team.Administrative Support. Facilitated results-oriented special projects, committees and team meetings - Productive interaction with other functional groups in the call center. Provided excellent sales support with direct impact on district sales goals while collaborating effectively in a team environment. Public Relations Internship 2017 - 2018 Calpine San Jose, CA Utilized multimedia tools such as Twitter and Facebook for strategic communication. Assisted Kinder Morgan's Public Affairs team in their efforts in South Carolina, Georgia and Florida. Created content to be shared on @TheDemocrats and @LGBT_Dems Twitter handles and their accompanying Facebook pages. Managed accounts on Facebook, Pintrest, Youtube, Twitter, and Tumblr Produced original copy for use on retail websites. Education Bachelor's Degree Business 2014 - 2017 San Jose State University San Jose, CA


Anna Myers Advertising Sales Representative Rochester, NY (990) 555-1652 amyers@example.com Experience Advertising Sales Representative2015 - Present ADT•Rochester, NY Negotiate contracts, continuous customer contact, cold calling potential customers, held events at fair grounds and convention centers. Used Salesforce, Sales Genie, and other CRM to qualify and manage leads for maximum efficiency. Presented the features and benefits of the ADT Security solution in contrast to those offered by competitors. Advertising Sales Representative2007 - 2015 ADT•Rochester, NY Prospect and run self & company generated appointments, schedule calls, enter accurately in CRM database all pertinent criteria. Followed up with clients using multiple communication channels - phone, fax, and internet. Developed and sold optimum security solutions. Presented company products and capabilities to influence buying decisions to current and prospective customers. Guide2006 - 2007 National Park Service•College Park, MD Access, Office, Word, Excel, Publisher, PowerPoint, Outlook) Public communication Computer technology Problem solver Initiate communication with visitors in formal and informal settings in order to educate and guide. Work with federal protective service officers to ensure safety and security of the operation. Skills Account ManagementAccurate InformationDisplay AdvertisementsCRMAdventureOnlineNew MembersBusiness SolutionsBusiness DevelopmentNew Businesses Education Bachelor's Degree Business2003 - 2006 University of Maryland - College Park•College Park, MD

Create My Resume

Build a professional resume in minutes using this template.

Advertising Sales Representative Skills and Personality Traits

We calculated that 15% of Advertising Sales Representatives are proficient in CRM, PowerPoint, and Media Sales. They’re also known for soft skills such as Communication skills, Initiative, and Organizational skills.

We break down the percentage of Advertising Sales Representatives that have these skills listed on their resume here:

CRM, 15%
Record all correspondence internally and externally by utilizing Customer Relationship Management (CRM) database.
PowerPoint, 12%
Created PowerPoint presentations and used statistical data to justify recommendations.
Media Sales, 10%
Managed print and online media sales for a large volume of classified accounts.
Account Management, 7%
Account management of local and national business clients who run advertisements in the university newspaper.
SEM, 6%
Partnered with account managers to assist customers with SEO, SEM, PPC, and social media marketing.
Sales Territory, 5%
Develop and maintain client relationships within geographic sales territory.

Choose From 10+ Customizable Advertising Sales Representative Resume templates

Build a professional Advertising Sales Representative resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Advertising Sales Representative resume.

"crm," "powerpoint," and "media sales" aren't the only skills we found advertising sales representatives list on their resumes. In fact, there's a whole list of advertising sales representative responsibilities that we found, including:

Arguably the most important personality trait for an advertising sales representative to have happens to be communication skills. An example from a resume said this about the skill, "advertising sales agents must be persuasive during sales calls" Additionally, other resumes have pointed out that advertising sales representatives can use communication skills to "administered client accounts, contracts and communication. "

Another commonly found skill for being able to perform advertising sales representative duties is the following: initiative. According to a advertising sales representative resume, "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." Check out this example of how advertising sales representatives use initiative: "managed the sales and business development initiatives for the oil and gas sector; identified and capitalized on opportunities for growth. "

Organizational skills is also an important skill for advertising sales representatives to have. This example of how advertising sales representatives use this skill comes from a advertising sales representative resume, "agents work with many clients, each of whom may be at a different stage in the sales process" Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "generated leads and new business through cold calling, organizational landscaping, direct mail and email. "

An advertising sales representative responsibilities sometimes require "self-confidence." The responsibilities that rely on this skills are shown by this resume excerpt: "advertising sales agents should be confident when calling potential clients (making cold calls)" This resume example shows how this skill is used by advertising sales representatives: "train loan officers on loan program changes and updates increasing product knowledge, sales confidence and profitability. "

See the full list of advertising sales representative skills.

We've found that 68.8% of advertising sales representatives have earned a bachelor's degree. Furthermore, 3.4% earned their master's degrees before becoming an advertising sales representative. While it's true that most advertising sales representatives have a college degree, it's generally possible to become one with only a high school degree. In fact, one out of every seven advertising sales representatives did not spend the extra money to attend college.

The advertising sales representatives who went onto college to earn a more in-depth education generally studied business and communication, while a small population of advertising sales representatives studied marketing and journalism.

When you're ready to become an advertising sales representative, you might wonder which companies hire advertising sales representatives. According to our research through advertising sales representative resumes, advertising sales representatives are mostly hired by Valpak, Best Version Media, and V P Holdings Inc. Now is a good time to apply as Valpak has 104 advertising sales representatives job openings, and there are 98 at Best Version Media and 42 at V P Holdings Inc.

If you're interested in companies where advertising sales representatives make the most money, you'll want to apply for positions at Amazon, Advertising Specialty Institute, and Mid-Atlantic Health Care. We found that at Amazon, the average advertising sales representative salary is $154,536. Whereas at Advertising Specialty Institute, advertising sales representatives earn roughly $96,833. And at Mid-Atlantic Health Care, they make an average salary of $85,517.

View more details on advertising sales representative salaries across the United States.

We also looked into companies who hire advertising sales representatives from the top 100 educational institutions in the U.S. The top three companies that hire the most from these institutions include Angie's List, Fastenal, and Paychex.

The three companies that hire the most prestigious advertising sales representatives are:

Valpak104 Advertising Sales Representatives Jobs
Best Version Media98 Advertising Sales Representatives Jobs
V P Holdings Inc
42 Advertising Sales Representatives Jobs

Build a professional resume in minutes.

Our AI resume builder helps you write a compelling and relevant resume for the jobs you want. See 10+ resume templates and create your resume here.

Don't Have A Professional Resume?

What Business Sales Associates Do

A business sales associate's primary goal is to secure sales and reach sales targets. To make this possible, a business sales associate conducts market research and analyses to identify new business and client opportunities, generates leads, and develops sales strategies. They usually reach out to potential clients or representatives through calls or correspondence, arrange appointments, discuss product or service specifications, organize payment plans, and negotiate contracts, building positive business relationships along the way. Moreover, they produce progress reports and coordinate with managers regularly.

In this section, we take a look at the annual salaries of other professions. Take business sales associate for example. On average, the business sales associates annual salary is $3,739 lower than what advertising sales representatives make on average every year.

While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both advertising sales representatives and business sales associates positions are skilled in crm, powerpoint, and account management.

As far as similarities go, this is where it ends because an advertising sales representative responsibility requires skills such as "media sales," "sem," "sales territory," and "mobile marketing." Whereas a business sales associate is skilled in "product knowledge," "customer satisfaction," "sales process," and "customer support." So if you're looking for what truly separates the two careers, you've found it.

Business sales associates tend to reach similar levels of education than advertising sales representatives. In fact, business sales associates are 2.8% more likely to graduate with a Master's Degree and 0.6% more likely to have a Doctoral Degree.

What Are The Duties Of a Senior Accounts Representative?

Typically, a senior accounts representative familiarizes all the accounts of the company. Senior accounts representatives communicate with customers and resolve client-associated complaints or issues. They monitor business and company messages, email, and other communication systems. It is part of their job to respond to their clients. The skills needed for this position include customer service, sales or marketing, and account management. They are also expected to be knowledgeable in PowerPoint, trade, and product development.

Next up, we have the senior accounts representative profession to look over. This career brings along a higher average salary when compared to an advertising sales representative annual salary. In fact, senior accounts representatives salary difference is $6,913 higher than the salary of advertising sales representatives per year.

A similarity between the two careers of advertising sales representatives and senior accounts representatives are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "powerpoint," "account management," and "sales territory. "

But both careers also use different skills, according to real advertising sales representative resumes. While advertising sales representative responsibilities can utilize skills like "crm," "media sales," "sem," and "customer relations," some senior accounts representatives use skills like "customer service," "patients," "payment arrangements," and "medicaid."

When it comes to the differences in education between the two professions, senior accounts representatives tend to reach similar levels of education than advertising sales representatives. In fact, they're 1.8% more likely to graduate with a Master's Degree and 0.6% more likely to earn a Doctoral Degree.

How an Advertising Coordinator Compares

An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.

The third profession we take a look at is advertising coordinator. On an average scale, these workers bring in lower salaries than advertising sales representatives. In fact, they make a $15,352 lower salary per year.

While looking through the resumes of several advertising sales representatives and advertising coordinators we discovered that both professions have similar skills. These similarities include skills such as "powerpoint," "sales presentations," and "seo," but they differ when it comes to other required skills.

Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from advertising sales representative resumes include skills like "crm," "media sales," "account management," and "sem," whereas an advertising coordinator might be skilled in "facebook," "google adwords," "instagram," and "graphic design. "

Additionally, advertising coordinators earn a higher salary in the real estate industry compared to other industries. In this industry, they receive an average salary of $65,982. Additionally, advertising sales representatives earn an average salary of $64,976 in the telecommunication industry.

Advertising coordinators are known to earn similar educational levels when compared to advertising sales representatives. Additionally, they're 1.2% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.

Description Of an Advertising Account Executive

An advertising account executive serves as the clients' primary point of contact when coordinating with the advertising team. Mainly responsible for managing client accounts, an advertising account executive must identify the clients' advertising needs, answer inquiries, prepare and process documentation, review former campaigns, and coordinate with the clients to establish timelines, goals, and budgets. Furthermore, it is essential to assist clients every step of the way, ensuring smooth workflow and client satisfaction, all while adhering to the company's policies ad regulations.

The fourth career we look at typically earns lower pay than advertising sales representatives. On average, advertising account executives earn a difference of $1,101 lower per year.

While both advertising sales representatives and advertising account executives complete day-to-day tasks using similar skills like crm, powerpoint, and media sales, the two careers also vary in other skills.

Each job requires different skills like "business development," "customer relations," "customer accounts," and "display ads," which might show up on an advertising sales representative resume. Whereas advertising account executive might include skills like "marketing campaigns," "sales process," "digital marketing," and "market research."

In general, advertising account executives make a higher salary in the telecommunication industry with an average of $70,702. The highest advertising sales representative annual salary stems from the telecommunication industry.

Advertising account executives reach similar levels of education when compared to advertising sales representatives. The difference is that they're 1.9% more likely to earn a Master's Degree more, and 0.3% more likely to graduate with a Doctoral Degree.

Updated October 2, 2020