What is the advertising agency hierarchy?

The advertising agency hierarchy consists of several different teams with management or executives at the top of the hierarchy, followed by many other crucial departments that contribute to the success of an ad agency. Here is a closer look at the different teams and departments of an ad agency, starting with management at the top of the hierarchy:

How To Become An Advertising Specialist: What It Is and Career Path

What is an advertising specialist and how to become one

Updated January 8, 2025

3 min read

Advertising specialists are tasked with managing and implementing advertising and marketing programs, product catalogs, external communications, and email campaigns. They coordinate and guide the creative services, media strategy, and social media management functions of the company. They are responsible for order entry, scheduling, and delivery of print, digital, and event campaigns. Additionally, they compile and submit reports to stakeholders. Also, they contribute to the daily operations and strategy of sales, client success, and advertising operations to ensure the set goals of services are met.

Employers look for candidates with a bachelor's degree in marketing, communications, or a related field with at least a year of related experience. Candidates must possess copywriting, interpersonal, communication, decision-making, time management, problem-solving, and critical thinking skills. You must be proficient in Microsoft Office, Salesforce, Google Ad Manager, and AdBook+. These professionals make about $54,267 annually. Their salary ranges between $29,000 and $103,000.

ScoreAdvertising SpecialistUS Average

Salary

3.9

Avg. Salary $50,237

Avg. Salary $59,228

Stability level

8.2

Growth rate -8%

Growth rate 0.3%

Diversity

8.3

Race

American Indian and Alaska Native 0.39%

Asian 4.63%

Black or African American 6.19%

Hispanic or Latino 13.81%

Unknown 4.13%

White 70.85%

Gender

female 61.90%

male 38.10%

Age - 43

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 43

Stress level

8.2

Stress level is high

7.1 - high

Complexity level

9.6

Complexity level is advanced

7 - challenging

Work life balance

4.0

Work life balance is poor

6.4 - fair

Key steps to become an advertising specialist

Explore advertising specialist education requirements

Most common advertising specialist degrees

Bachelor's

72.3 %

Associate

11.8 %

High School Diploma

6.5 %

Start to develop specific advertising specialist skills

Skills	Percentages
Digital Marketing	21.93%
Google Analytics	11.00%
Google Adwords	7.22%
Facebook	6.86%
SEO	4.32%

Complete relevant advertising specialist training and internships

Accountants spend an average of 3-6 months on post-employment, on-the-job training. New advertising specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an advertising specialist based on U.S. Bureau of Labor Statistics data and data from real advertising specialist resumes.

Research advertising specialist duties and responsibilities

Manage accounts to ensure an increase in campaign performance and ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
Design and produce catalogs, brochures, technical and training manuals, presentations, business cards, and in-house forms.

Prepare your advertising specialist resume

When your background is strong enough, you can start writing your advertising specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an advertising specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable advertising specialist resume templates

Build a professional advertising specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your advertising specialist resume.