Find The Best Advertising Specialist Jobs For You

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Average Salary
$51,159
Average Salary
Job Growth Rate
-2%
Job Growth Rate
Job Openings
6,926
Job Openings

Advertising Specialist Careers

Advertising specialists are tasked with managing and implementing advertising and marketing programs, product catalogs, external communications, and email campaigns. They coordinate and guide the creative services, media strategy, and social media management functions of the company. They are responsible for order entry, scheduling, and delivery of print, digital, and event campaigns. Additionally, they compile and submit reports to stakeholders. Also, they contribute to the daily operations and strategy of sales, client success, and advertising operations to ensure the set goals of services are met.

Employers look for candidates with a bachelor's degree in marketing, communications, or a related field with at least a year of related experience. Candidates must possess copywriting, interpersonal, communication, decision-making, time management, problem-solving, and critical thinking skills. You must be proficient in Microsoft Office, Salesforce, Google Ad Manager, and AdBook+. These professionals make about $54,267 annually. Their salary ranges between $29,000 and $103,000.

There is more than meets the eye when it comes to being an advertising specialist. For example, did you know that they make an average of $24.6 an hour? That's $51,159 a year!

Between 2018 and 2028, the career is expected to grow -2% and produce -3,300 job opportunities across the U.S.

What Does an Advertising Specialist Do

There are certain skills that many advertising specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed initiative, organizational skills and self-confidence.

When it comes to the most important skills required to be an advertising specialist, we found that a lot of resumes listed 22.6% of advertising specialists included analytics, while 8.4% of resumes included facebook, and 5.5% of resumes included seo. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the advertising specialist job title. But what industry to start with? Most advertising specialists actually find jobs in the media and retail industries.

How To Become an Advertising Specialist

If you're interested in becoming an advertising specialist, one of the first things to consider is how much education you need. We've determined that 65.9% of advertising specialists have a bachelor's degree. In terms of higher education levels, we found that 5.5% of advertising specialists have master's degrees. Even though most advertising specialists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an advertising specialist. When we researched the most common majors for an advertising specialist, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on advertising specialist resumes include high school diploma degrees or master's degree degrees.

You may find that experience in other jobs will help you become an advertising specialist. In fact, many advertising specialist jobs require experience in a role such as account executive. Meanwhile, many advertising specialists also have previous career experience in roles such as customer service representative or sales associate.

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Average Salary
$51,159
Average Salary
Job Growth Rate
-2%
Job Growth Rate
Job Openings
6,926
Job Openings

Advertising Specialist Career Paths

Top Careers Before Advertising Specialist

Top Careers After Advertising Specialist

Advertising Specialist Jobs You Might Like

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Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an Advertising Specialist

Advertising Specialists in America make an average salary of $51,159 per year or $25 per hour. The top 10 percent makes over $76,000 per year, while the bottom 10 percent under $34,000 per year.
Average Salary
$51,159
Find Your Salary Estimate
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Best Paying Cities

City
ascdesc
Average Salarydesc
New York, NY
Salary Range59k - 102k$78k$78,143
Novato, CA
Salary Range48k - 81k$63k$63,157
Boston, MA
Salary Range41k - 69k$54k$53,861
Lansing, MI
Salary Range40k - 67k$52k$51,857
Weston, FL
Salary Range37k - 60k$47k$47,424
Northbrook, IL
Salary Range36k - 59k$46k$46,302
$35k
$102k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Search Marketplace Advertising Specialist
Search Marketplace Advertising Specialist
Randstad
Randstad
06/25/2021
06/25/2021
$83,48006/25/2021
$83,480
Search Marketplace Advertising Specialist
Search Marketplace Advertising Specialist
Randstad
Randstad
06/25/2021
06/25/2021
$83,48006/25/2021
$83,480
Search Marketplace Advertising Specialist
Search Marketplace Advertising Specialist
Randstad
Randstad
06/25/2021
06/25/2021
$83,48006/25/2021
$83,480
Programmatic Advertising Specialist
Programmatic Advertising Specialist
Chegg, Inc.
Chegg, Inc.
03/01/2021
03/01/2021
$100,00003/01/2021
$100,000
Digital Paid Advertising Specialist
Digital Paid Advertising Specialist
Robert Half
Robert Half
12/15/2020
12/15/2020
$54,26212/15/2020
$54,262
See More Recent Salaries

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Advertising Specialist Demographics

Gender

female

58.4 %

male

36.1 %

unknown

5.5 %

Ethnicity

White

72.8 %

Hispanic or Latino

13.8 %

Black or African American

6.5 %

Foreign Languages Spoken

Spanish

48.3 %

Portuguese

8.3 %

French

8.3 %
See More Demographics

Advertising Specialist Education

Majors

Business
17.5 %
Marketing
13.4 %

Degrees

Bachelors

65.9 %

Associate

10.7 %

Certificate

9.2 %

Top Colleges for Advertising Specialists

1. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

2. Bentley University

Waltham, MA • Private

In-State Tuition
$49,880
Enrollment
4,177

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

5. SUNY College at Plattsburgh

Plattsburgh, NY • Private

In-State Tuition
$8,369
Enrollment
5,229

6. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

7. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

8. Baylor University

Waco, TX • Private

In-State Tuition
$45,542
Enrollment
14,159

9. Syracuse University

Syracuse, NY • Private

In-State Tuition
$51,853
Enrollment
14,759

10. Villanova University

Villanova, PA • Private

In-State Tuition
$53,308
Enrollment
6,819
See More Education Info

Online Courses For Advertising Specialist That You May Like

Become a Facebook Ads Specialist Advertising Masterclass
udemy
4.6
(829)

Master Facebook Ads and Start a New Career, Sell More Product & Services & Grow Any Business...

Advertising & Outreach Specialist
ed2go

Advertising & Outreach Specialist...

[2020] Facebook Ads: Facebook / Instagram Advertising Course
udemy
4.5
(803)

This course is used by Tesla, Walmart, and other leading organizations. Be able to get results from your Facebook Ads!...

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Top Skills For an Advertising Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 22.6% of advertising specialists listed analytics on their resume, but soft skills such as initiative and organizational skills are important as well.

Best States For an Advertising Specialist

Some places are better than others when it comes to starting a career as an advertising specialist. The best states for people in this position are New York, California, Alaska, and Oregon. Advertising specialists make the most in New York with an average salary of $77,836. Whereas in California and Alaska, they would average $60,377 and $57,044, respectively. While advertising specialists would only make an average of $56,204 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. New York

Total Advertising Specialist Jobs:
767
Highest 10% Earn:
$129,000
Location Quotient:
1.14
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Delaware

Total Advertising Specialist Jobs:
88
Highest 10% Earn:
$88,000
Location Quotient:
1.34
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Alaska

Total Advertising Specialist Jobs:
54
Highest 10% Earn:
$70,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Advertising Specialist Employers

1. The TJX Companies
4.7
Avg. Salary: 
$86,017
Advertising Specialists Hired: 
9+
2. AT&T
4.7
Avg. Salary: 
$68,836
Advertising Specialists Hired: 
7+
3. Liberty Tax Service
3.7
Avg. Salary: 
$51,281
Advertising Specialists Hired: 
7+
4. Yellowpages.com
4.4
Avg. Salary: 
$66,677
Advertising Specialists Hired: 
7+
5. J. C. Penney
4.5
Avg. Salary: 
$76,915
Advertising Specialists Hired: 
6+
6. Gannett
4.3
Avg. Salary: 
$77,003
Advertising Specialists Hired: 
6+

Advertising Specialist Videos

Updated October 2, 2020