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Become An Advertising Specialist

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Working As An Advertising Specialist

  • Selling or Influencing Others
  • Communicating with Persons Outside Organization
  • Thinking Creatively
  • Organizing, Planning, and Prioritizing Work
  • Getting Information
  • Deal with People

  • Make Decisions

  • Stressful

  • $57,000

    Average Salary

What Does An Advertising Specialist Do

Advertising sales agents, also called advertising sales representatives, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.

Duties

Advertising sales agents typically do the following:

  • Locate and contact potential clients to offer their firm’s advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

Advertising sales agents work outside the office occasionally, meeting with clients and prospective clients at their places of business. Some may make telephone sales calls as well—calling prospects, attempting to sell the media firm’s advertising space or time, and arranging followup appointments with interested prospects.

A critical part of building relationships with clients is learning about their needs. Before the first meeting with a client, a sales agent gathers background information on the client’s products, current clients, prospective clients, and the geographic area of the target market.

The sales agent then meets with the client to explain how specific types of advertising will help promote the client’s products or services most effectively. If a client wishes to proceed, the advertising sales agent prepares and presents an advertising proposal to the client. The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project.

Because of consolidation among media industries, agents are increasingly selling several types of ads in one package. For example, agents may sell ads that would be found in print editions, as well as online editions, of a particular publication, such as a newspaper.

In addition to maintaining sales and overseeing their accounts, advertising sales agents analyze sales statistics and prepare reports about clients’ accounts. They keep up to date on industry trends by reading about both current and new products, and they monitor the sales, prices, and products of their competitors.

In many firms, the advertising sales agent drafts contracts, which specify the cost and the advertising work to be done. Agents also may continue to help the client, answering questions or addressing problems the client may have with the proposal.

In addition, sales agents may be responsible for developing sales tools, promotional plans, and media kits, all of which they use to help make a sale. In other cases, firms may have a marketing team that sales agents work with to develop these sales tools.

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How To Become An Advertising Specialist

Although a high school diploma is typically enough education for an entry-level advertising sales position, some employers prefer applicants with a bachelor’s degree. Proven sales success and communication skills are essential. Most training for advertising sales agents takes place on the job.

Education

Although a high school diploma is typically the minimum education requirement for an entry-level advertising sales position, some employers prefer applicants with a college degree. Publishing companies with large circulations and broadcasting stations with a large audience may prefer workers with at least a college degree. Courses in marketing, communications, business, and advertising are helpful. For those who have a proven record of successfully selling other products, educational requirements are not likely to be strict.

Training

Most training takes place on the job and can be either formal or informal. In the majority of cases, an experienced sales manager instructs a newly hired advertising sales agent who lacks sales experience. In this one-on-one environment, supervisors typically coach new hires and observe them as they make sales calls and contact clients. Supervisors then advise the new hires on ways to improve their interaction with clients. Employers may bring in consultants to lead formal training sessions when agents sell to a specialized market segment, such as automotive dealers or real estate professionals.

Advancement

Agents with proven leadership ability and a strong sales record may advance to supervisory and managerial positions, such as sales manager, account executive, and vice president of sales. Successful advertising sales agents may also advance to positions in other industries, such as corporate sales.

Important Qualities

Communication skills. Advertising sales agents must be persuasive during sales calls. In addition, they should listen to the client’s desires and concerns, and recommend an appropriate advertising package.

Initiative. Advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas.

Organizational skills. Agents work with many clients, each of whom may be at a different stage in the sales process. Agents must be well organized to keep track of their clients and potential clients.

Self-confidence. Advertising sales agents should be confident when calling potential clients (making cold calls). Because potential clients are often unwilling to commit on a first call, agents frequently must continue making sales calls, even if rejected at first.

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Advertising Specialist Career Paths

Advertising Specialist
Marketing Manager Marketing Director
Executive Director, Marketing
9 Yearsyrs
Marketing Manager Senior Manager Of Marketing Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Manager Owner Marketing Director
Marketing Operations Director
8 Yearsyrs
Account Manager Product Manager Brand Manager
Brand Marketing Manager
6 Yearsyrs
Account Manager Sales And Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Account Manager Regional Sales Manager Sales And Marketing Manager
Business Development And Marketing Manager
7 Yearsyrs
Office Manager Business Development Manager Senior Manager Of Marketing
Director Of Marketing Services
9 Yearsyrs
Office Manager Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Office Manager Owner Art Director
Advertising Director
6 Yearsyrs
Manager Product Manager Senior Product Manager
Marketing Lead
5 Yearsyrs
Advertising Manager Marketing Communications Manager Social Media Manager
Manager Of Digital Media
5 Yearsyrs
Advertising Manager Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Advertising Manager Art Director Media Director
Digital Media Director
7 Yearsyrs
Owner Art Director Advertising Director
Director Of Marketing And Advertising
6 Yearsyrs
Marketing Specialist Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Marketing Consultant Advertising Account Executive Advertising Sales Manager
Advertising Sales Director
6 Yearsyrs
Marketing Specialist Senior Account Executive Local Sales Manager
Digital Sales Manager
9 Yearsyrs
Marketing Specialist Marketing Manager/Project Manager Marketing Account Manager
Digital Account Manager
5 Yearsyrs
Marketing Communications Manager Marketing Program Manager Group Marketing Manager
Business And Marketing Manager
7 Yearsyrs
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Do you work as an Advertising Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Advertising Sales 3.0 years
Top Careers Before Advertising Specialist
Internship 5.4%
Manager 4.1%
Cashier 3.7%
Server 2.9%
Top Careers After Advertising Specialist
Cashier 4.9%
Owner 4.0%
Manager 3.5%
Specialist 3.1%

Do you work as an Advertising Specialist?

Average Yearly Salary
$57,000
Show Salaries
$32,000
Min 10%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$57,000
Median 50%
$99,000
Max 90%
Best Paying Company
Tropicana Entertainment
Highest Paying City
Trenton, NJ
Highest Paying State
New Jersey
Avg Experience Level
2.6 years
How much does an Advertising Specialist make at top companies?
The national average salary for an Advertising Specialist in the United States is $57,240 per year or $28 per hour. Those in the bottom 10 percent make under $32,000 a year, and the top 10 percent make over $99,000.

Real Advertising Specialist Salaries

Job Title Company Location Start Date Salary
Local Advertising Specialist Chevron Corporation San Ramon, CA Jun 01, 2013 $113,144
Mass Media Advertising Specialist Grand Bk Corp. NY Feb 09, 2016 $101,783
Mass Media Advertising Specialist Kwon's Corporation NY Sep 09, 2016 $101,783
Mass Media Advertising Specialist H Mart Bayside LLC. NY Sep 13, 2016 $101,783
Advertising Specialist Jennifer J Lee DMD PC Medfield, MA Sep 22, 2015 $88,426
Advertising Specialist Global Merchant Services Willow Grove, PA May 13, 2015 $87,821
Advertising Specialist Global Merchant Services Willow Grove, PA Jun 01, 2015 $87,821
Advertising Specialist H Mart Hartsdale LLC Hartsdale, NY Sep 18, 2015 $86,360
Mass Media Advertising Specialist Grand Bk Corp. NY Sep 02, 2015 $86,360
Online & Media Advertising Specialist DD Salons Inc. New York, NY Sep 04, 2015 $86,360
Advertising Specialist H Mart West LLC Diamond Bar, CA Sep 18, 2015 $77,428
Advertising Specialist, Copywriter 1000Heads, Inc. New York, NY Apr 22, 2015 $70,000
Advertising Specialist Grand Bk Corp NY Sep 09, 2014 $68,057
Advertising Specialist IVC Television Inc. Coral Gables, FL Sep 06, 2015 $66,410
Advertising Specialist Frontline Insurance Managers Inc. Lake Mary, FL Oct 14, 2016 $62,109
Advertising Specialist H Mart Boston LLC Burlington, MA Sep 18, 2015 $59,020
Advertising Specialist Aaaza Inc. Los Angeles, CA Mar 01, 2011 $58,540
Multimedia Advertising Specialist J World Sports, Inc. Hackensack, NJ Sep 15, 2015 $54,825
Promotion & Advertising Specialist Barcks, Corp Hialeah, FL Nov 30, 2012 $53,500
Advertising Specialist H Mart Annandale Inc. Annandale, VA Sep 18, 2015 $53,281
Promotion & Advertising Specialist Barcks, Corp Weston, FL Dec 01, 2009 $52,000
Advertising Specialist-Hispanic Market Universal City Development Partners, Ltd. Orlando, FL May 23, 2012 $51,000
Web Design/Advertising Specialist Erickson Retirement Communitities, LLC Baltimore, MD Sep 01, 2010 $49,600
Web Design/Advertising Specialist Erickson Living Management, LLC Catonsville, MD Jul 26, 2010 $49,600

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Top Skills for An Advertising Specialist

  1. Online
  2. New Accounts
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Develop rapport with education, retail and advocacy accounts/prospects - prepare comprehensive advertising campaigns both print and online.
  • Maintain assigned account bases while developing new accounts.
  • Maintained business relationships with repeat advertisers by providing exposure plans and customer service.
  • Ascertained customers' needs to build and place appropriate ads on company website.
  • Maintained positive relationships with clients, advertisers, third-party vendors and internal departments.

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Top 10 Best States for Advertising Specialists

  1. Utah
  2. New Jersey
  3. Rhode Island
  4. New York
  5. Hawaii
  6. Nevada
  7. Massachusetts
  8. District of Columbia
  9. Connecticut
  10. Minnesota
  • (207 jobs)
  • (481 jobs)
  • (65 jobs)
  • (824 jobs)
  • (47 jobs)
  • (107 jobs)
  • (571 jobs)
  • (205 jobs)
  • (166 jobs)
  • (428 jobs)

Advertising Specialist Demographics

Gender

Female

56.1%

Male

33.9%

Unknown

10.0%
Ethnicity

White

62.3%

Hispanic or Latino

15.7%

Black or African American

10.8%

Asian

7.6%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

48.3%

Portuguese

8.3%

French

8.3%

German

6.7%

Chinese

3.3%

Russian

3.3%

Arabic

3.3%

Italian

3.3%

Luganda

1.7%

Mandarin

1.7%

Cantonese

1.7%

Japanese

1.7%

Hindi

1.7%

Tagalog

1.7%

Urdu

1.7%

Polish

1.7%

Korean

1.7%
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Advertising Specialist Education

Schools

Michigan State University

7.9%

Kaplan University

7.9%

University of Phoenix

7.0%

University of Washington

6.1%

Northern Arizona University

5.3%

University of Nevada - Las Vegas

5.3%

Arizona State University

5.3%

University of Central Florida

5.3%

Florida State University

5.3%

University of Tennessee - Knoxville

4.4%

University of Utah

4.4%

University of Delaware

4.4%

University of Georgia

4.4%

Towson University

4.4%

University of Virginia

4.4%

Art Institute of Pittsburgh

4.4%

University of North Florida

3.5%

University of Florida

3.5%

Ashford University

3.5%

San Francisco State University

3.5%
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Majors

Business

20.2%

Communication

14.0%

Marketing

14.0%

Graphic Design

6.1%

Journalism

5.1%

Public Relations

4.7%

English

4.6%

Advertising

4.6%

Psychology

4.4%

Management

3.5%

General Education, Specific Areas

2.2%

Accounting

2.2%

Fine Arts

2.0%

Education

2.0%

Design And Visual Communication

1.9%

General Studies

1.9%

International Business

1.7%

Liberal Arts

1.7%

Criminal Justice

1.7%

Political Science

1.7%
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Degrees

Bachelors

57.6%

Other

16.5%

Masters

12.2%

Associate

8.2%

Certificate

3.5%

Diploma

0.9%

Doctorate

0.7%

License

0.6%
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