Advertising specialist vs advertising consultant

Differences between advertising specialist and advertising consultant duties and responsibilities

Advertising specialist example responsibilities.

• Manage accounts to ensure an increase in campaign performance and ROI.
• Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
• Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
• Design and produce catalogs, brochures, technical and training manuals, presentations, business cards, and in-house forms.
• Create and implement strategic SEM advertising plans and launch campaigns.
• Analyze ROI to identify trends and opportunities for future campaigns.
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Advertising consultant example responsibilities.

• Manage and creaat multiple PPC advertising campaigns, generating conversions for companies selling everything from gumballs, cleaning services to motorhomes.
• Analyze account performance and trends to determine adjustments to the account and find ways to help the dealer maximize their ROI.
• Provide cogent analysis of effectiveness and ROI of marketing solutions.
• Educate clients on multi-media opportunities including the transition of traditional media to digital formats.
• Perform copywriting, media buying, ad placement, and crew hiring tasks.
• Work include creative marketing, long term strategizing for national and international clients, and copywriting.
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