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The differences between advertising specialists and advertising coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both an advertising specialist and an advertising coordinator. Additionally, an advertising specialist has an average salary of $50,237, which is higher than the $47,872 average annual salary of an advertising coordinator.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for an advertising coordinator are facebook, google adwords, and instagram.
| Advertising Specialist | Advertising Coordinator | |
| Yearly salary | $50,237 | $47,872 |
| Hourly rate | $24.15 | $23.02 |
| Growth rate | -8% | -8% |
| Number of jobs | 29,779 | 26,449 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 4 | 4 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
An advertising coordinator is responsible for assisting the marketing and public relations department in developing promotional materials and marketing content to improve the client's brand image to the target audience. Advertising coordinators handle the publishing of resources through various media platforms, creating competitive and creative assets according to market demands and client specifications. They also recommend techniques to improve advertising processes to attract potential clients and identify opportunities that would generate more revenue and increase the company's profits.
Advertising specialists and advertising coordinators have different pay scales, as shown below.
| Advertising Specialist | Advertising Coordinator | |
| Average salary | $50,237 | $47,872 |
| Salary range | Between $36,000 And $69,000 | Between $36,000 And $62,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New York | New York |
| Best paying company | Chegg | AACSB |
| Best paying industry | - | Real Estate |
There are a few differences between an advertising specialist and an advertising coordinator in terms of educational background:
| Advertising Specialist | Advertising Coordinator | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between advertising specialists' and advertising coordinators' demographics:
| Advertising Specialist | Advertising Coordinator | |
| Average age | 44 | 44 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 25.2% Female, 74.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |