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The differences between advertising specialists and advertising managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming an advertising manager takes usually requires 4-6 years. Additionally, an advertising manager has an average salary of $93,050, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for an advertising manager are digital marketing, marketing campaigns, and SEO.
| Advertising Specialist | Advertising Manager | |
| Yearly salary | $50,237 | $93,050 |
| Hourly rate | $24.15 | $44.74 |
| Growth rate | -8% | 10% |
| Number of jobs | 29,779 | 43,083 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Average age | 44 | 39 |
| Years of experience | 4 | 6 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
Advertising managers are executive professionals who work closely with the advertising team to create and implement advertising media to create effective promotional and advertising campaigns for an organization. Advertising managers are required to negotiate advertising contracts for various advertising campaigns such as print media, online ads, radio, or television. They must identify new strategies so that they can maximize brand visibility. Advertising managers must also monitor the results of their advertising campaigns to determine their effectiveness and cost-benefit ratio.
Advertising specialists and advertising managers have different pay scales, as shown below.
| Advertising Specialist | Advertising Manager | |
| Average salary | $50,237 | $93,050 |
| Salary range | Between $36,000 And $69,000 | Between $61,000 And $141,000 |
| Highest paying City | New York, NY | Burlingame, CA |
| Highest paying state | New York | Nevada |
| Best paying company | Chegg | Apple |
| Best paying industry | - | Finance |
There are a few differences between an advertising specialist and an advertising manager in terms of educational background:
| Advertising Specialist | Advertising Manager | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between advertising specialists' and advertising managers' demographics:
| Advertising Specialist | Advertising Manager | |
| Average age | 44 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 43.4% Female, 56.6% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 11.9% Asian, 7.6% White, 72.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 10% |