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The differences between advertising specialists and brand specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming a brand specialist takes usually requires 4-6 years. Additionally, a brand specialist has an average salary of $57,729, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for a brand specialist are powerpoint, CRM, and customer satisfaction.
| Advertising Specialist | Brand Specialist | |
| Yearly salary | $50,237 | $57,729 |
| Hourly rate | $24.15 | $27.75 |
| Growth rate | -8% | 19% |
| Number of jobs | 29,779 | 69,687 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 67% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
A brand specialist is responsible for promoting the goods and services of an organization to various market platforms, identifying effective business strategies to increase brand awareness to the public. Brand specialists work closely with the marketing and sales team to develop sales pitches and techniques to grow revenues and profits for the brand. They also review digital content and visual promotions, ensuring that everything adheres to internal guidelines and state regulations. A brand specialist must have excellent communication and organizational skills, especially in coordinating with the clients for progress updates and brand sales reports.
Advertising specialists and brand specialists have different pay scales, as shown below.
| Advertising Specialist | Brand Specialist | |
| Average salary | $50,237 | $57,729 |
| Salary range | Between $36,000 And $69,000 | Between $33,000 And $99,000 |
| Highest paying City | New York, NY | New York, NY |
| Highest paying state | New York | New Jersey |
| Best paying company | Chegg | Square |
| Best paying industry | - | - |
There are a few differences between an advertising specialist and a brand specialist in terms of educational background:
| Advertising Specialist | Brand Specialist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 67% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | - |
Here are the differences between advertising specialists' and brand specialists' demographics:
| Advertising Specialist | Brand Specialist | |
| Average age | 44 | 37 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 47.9% Female, 52.1% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 10.5% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |