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The differences between advertising specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Advertising Specialist | Digital Marketing Specialist | |
| Yearly salary | $50,237 | $60,359 |
| Hourly rate | $24.15 | $29.02 |
| Growth rate | -8% | 19% |
| Number of jobs | 29,779 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Advertising specialists and digital marketing specialists have different pay scales, as shown below.
| Advertising Specialist | Digital Marketing Specialist | |
| Average salary | $50,237 | $60,359 |
| Salary range | Between $36,000 And $69,000 | Between $44,000 And $81,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Chegg | Meta |
| Best paying industry | - | Finance |
There are a few differences between an advertising specialist and a digital marketing specialist in terms of educational background:
| Advertising Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising specialists' and digital marketing specialists' demographics:
| Advertising Specialist | Digital Marketing Specialist | |
| Average age | 44 | 37 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |