Advertising specialist vs marketing account executive

The differences between advertising specialists and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming a marketing account executive takes usually requires 8-10 years. Additionally, a marketing account executive has an average salary of $52,986, which is higher than the $50,237 average annual salary of an advertising specialist.

The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Advertising specialist vs marketing account executive overview

	Advertising Specialist	Marketing Account Executive
Yearly salary	$50,237	$52,986
Hourly rate	$24.15	$25.47
Growth rate	-8%	10%
Number of jobs	29,779	188,195
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 80%
Average age	44	39
Years of experience	4	10

What does an advertising specialist do?

The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.

What does a marketing account executive do?

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

Advertising specialist vs marketing account executive salary

Advertising specialists and marketing account executives have different pay scales, as shown below.

	Advertising Specialist	Marketing Account Executive
Average salary	$50,237	$52,986
Salary range	Between $36,000 And $69,000	Between $36,000 And $75,000
Highest paying City	New York, NY	Reston, VA
Highest paying state	New York	Virginia
Best paying company	Chegg	Google
Best paying industry	-	Finance

Differences between advertising specialist and marketing account executive education

There are a few differences between an advertising specialist and a marketing account executive in terms of educational background:

	Advertising Specialist	Marketing Account Executive
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Advertising specialist vs marketing account executive demographics

Here are the differences between advertising specialists' and marketing account executives' demographics:

	Advertising Specialist	Marketing Account Executive
Average age	44	39
Gender ratio	Male, 38.1% Female, 61.9%	Male, 45.1% Female, 54.9%
Race ratio	Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between advertising specialist and marketing account executive duties and responsibilities

Advertising specialist example responsibilities.

Manage accounts to ensure an increase in campaign performance and ROI.
Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
Design and produce catalogs, brochures, technical and training manuals, presentations, business cards, and in-house forms.
Create and implement strategic SEM advertising plans and launch campaigns.
Analyze ROI to identify trends and opportunities for future campaigns.

Marketing account executive example responsibilities.

Engage with the Facebook community and manage feedback and customer inquiries.
Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.

Advertising specialist vs marketing account executive skills

Common advertising specialist skills

Digital Marketing, 22%
Google Analytics, 11%
Google Adwords, 7%
Facebook, 7%
SEO, 4%
Marketing Campaigns, 4%

Common marketing account executive skills

Digital Marketing, 35%
C-Level, 11%
CRM, 6%
Customer Satisfaction, 5%
Lead Generation, 4%
Brand Awareness, 4%

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Advertising Specialist
Advertising Specialist vs Marketing Account Executive

Updated January 8, 2025

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