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The differences between advertising specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Advertising Specialist | Marketing Consultant | |
| Yearly salary | $50,237 | $70,593 |
| Hourly rate | $24.15 | $33.94 |
| Growth rate | -8% | 19% |
| Number of jobs | 29,779 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Advertising specialists and marketing consultants have different pay scales, as shown below.
| Advertising Specialist | Marketing Consultant | |
| Average salary | $50,237 | $70,593 |
| Salary range | Between $36,000 And $69,000 | Between $44,000 And $112,000 |
| Highest paying City | New York, NY | Wilmington, DE |
| Highest paying state | New York | Delaware |
| Best paying company | Chegg | Meta |
| Best paying industry | - | Technology |
There are a few differences between an advertising specialist and a marketing consultant in terms of educational background:
| Advertising Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising specialists' and marketing consultants' demographics:
| Advertising Specialist | Marketing Consultant | |
| Average age | 44 | 37 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |