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The differences between advertising specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Advertising Specialist | Marketing Executive | |
| Yearly salary | $50,237 | $73,499 |
| Hourly rate | $24.15 | $35.34 |
| Growth rate | -8% | 10% |
| Number of jobs | 29,779 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 70% |
| Average age | 44 | 39 |
| Years of experience | 4 | 10 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Advertising specialists and marketing executives have different pay scales, as shown below.
| Advertising Specialist | Marketing Executive | |
| Average salary | $50,237 | $73,499 |
| Salary range | Between $36,000 And $69,000 | Between $49,000 And $108,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Nevada |
| Best paying company | Chegg | Microsoft |
| Best paying industry | - | Retail |
There are a few differences between an advertising specialist and a marketing executive in terms of educational background:
| Advertising Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising specialists' and marketing executives' demographics:
| Advertising Specialist | Marketing Executive | |
| Average age | 44 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |