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The differences between advertising specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming a marketing & sales specialist takes usually requires 4-6 years. Additionally, a marketing & sales specialist has an average salary of $54,214, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Advertising Specialist | Marketing & Sales Specialist | |
| Yearly salary | $50,237 | $54,214 |
| Hourly rate | $24.15 | $26.06 |
| Growth rate | -8% | 19% |
| Number of jobs | 29,779 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Advertising specialists and marketing & sales specialists have different pay scales, as shown below.
| Advertising Specialist | Marketing & Sales Specialist | |
| Average salary | $50,237 | $54,214 |
| Salary range | Between $36,000 And $69,000 | Between $37,000 And $78,000 |
| Highest paying City | New York, NY | Renton, WA |
| Highest paying state | New York | Washington |
| Best paying company | Chegg | McKinsey & Company Inc |
| Best paying industry | - | Telecommunication |
There are a few differences between an advertising specialist and a marketing & sales specialist in terms of educational background:
| Advertising Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising specialists' and marketing & sales specialists' demographics:
| Advertising Specialist | Marketing & Sales Specialist | |
| Average age | 44 | 37 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |