Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between advertising specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Advertising Specialist | Marketing Specialist | |
| Yearly salary | $50,237 | $54,942 |
| Hourly rate | $24.15 | $26.41 |
| Growth rate | -8% | 19% |
| Number of jobs | 29,779 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Advertising specialists and marketing specialists have different pay scales, as shown below.
| Advertising Specialist | Marketing Specialist | |
| Average salary | $50,237 | $54,942 |
| Salary range | Between $36,000 And $69,000 | Between $36,000 And $82,000 |
| Highest paying City | New York, NY | Seattle, WA |
| Highest paying state | New York | Washington |
| Best paying company | Chegg | |
| Best paying industry | - | Technology |
There are a few differences between an advertising specialist and a marketing specialist in terms of educational background:
| Advertising Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Georgia |
Here are the differences between advertising specialists' and marketing specialists' demographics:
| Advertising Specialist | Marketing Specialist | |
| Average age | 44 | 37 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |