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The differences between advertising specialists and specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become an advertising specialist, becoming a specialist takes usually requires 1-2 years. Additionally, a specialist has an average salary of $58,013, which is higher than the $50,237 average annual salary of an advertising specialist.
The top three skills for an advertising specialist include digital marketing, google analytics and google adwords. The most important skills for a specialist are patients, customer service, and work ethic.
| Advertising Specialist | Specialist | |
| Yearly salary | $50,237 | $58,013 |
| Hourly rate | $24.15 | $27.89 |
| Growth rate | -8% | 10% |
| Number of jobs | 29,779 | 358,433 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 49% |
| Average age | 44 | 42 |
| Years of experience | 4 | 2 |
The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.
Specialists are employees who are responsible for specific tasks or activities in the department they are assigned to. The actions or tasks they work on are related to their educational background or work experiences. They are usually highly skilled in specializations related to the work they are assigned to. Specialists are also highly trained on the competencies that are required of their specialty. As such, they are focused on the skills and competencies that are needed to enhance their experience in their specific field further.
Advertising specialists and specialists have different pay scales, as shown below.
| Advertising Specialist | Specialist | |
| Average salary | $50,237 | $58,013 |
| Salary range | Between $36,000 And $69,000 | Between $32,000 And $104,000 |
| Highest paying City | New York, NY | Jersey City, NJ |
| Highest paying state | New York | New Jersey |
| Best paying company | Chegg | The Citadel |
| Best paying industry | - | - |
There are a few differences between an advertising specialist and a specialist in terms of educational background:
| Advertising Specialist | Specialist | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 49% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | Stanford University |
Here are the differences between advertising specialists' and specialists' demographics:
| Advertising Specialist | Specialist | |
| Average age | 44 | 42 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 47.5% Female, 52.5% |
| Race ratio | Black or African American, 6.2% Unknown, 4.1% Hispanic or Latino, 13.8% Asian, 4.6% White, 70.9% American Indian and Alaska Native, 0.4% | Black or African American, 11.4% Unknown, 5.4% Hispanic or Latino, 16.4% Asian, 10.5% White, 55.9% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |