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Best states for an advertising specialist
Quoted expert
Mollie Rosen
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We decided to bring you a list of the best states for jobs for advertising specialists in the United States. Advertising specialist positions are available in every state, but not all states are the same. Some states do not offer the same wages, benefits, time off, etc for advertising specialists.As advertising specialists are popular in the U.S., we wanted to bring you a list of the best states for advertising specialists. In case you are trying to decide where to start your career as an advertising specialist, or if you are considering moving to a different city or state, we got you covered.
We figured that the best places for advertising specialist jobs has three things everyone would agree on. There would be high annual wages, good career prospects (no matter what phase of the career you are in), and a lot of job opportunities.New York is the best state, and Long Beach is the city with the highest pay for advertising specialists.
10 best states for advertising specialists in 2025
1. New York
Total advertising specialist jobs: 767 Average annual salary: $77,227 Lowest 10 percent earn: $56,000 Highest 10 percent earn: $106,000 Location Quotient: 1.14
2. Delaware
Total advertising specialist jobs: 88 Average annual salary: $52,849 Lowest 10 percent earn: $37,000 Highest 10 percent earn: $74,000 Location Quotient: 1.34
3. Iowa
Total advertising specialist jobs: 264 Average annual salary: $50,552 Lowest 10 percent earn: $36,000 Highest 10 percent earn: $69,000 Location Quotient: 1.39
4. Michigan
Total advertising specialist jobs: 409 Average annual salary: $52,483 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $72,000 Location Quotient: 1.01
5. Illinois
Total advertising specialist jobs: 594 Average annual salary: $52,867 Lowest 10 percent earn: $38,000 Highest 10 percent earn: $72,000 Location Quotient: 0.95
6. West Virginia
Total advertising specialist jobs: 82 Average annual salary: $49,503 Lowest 10 percent earn: $34,000 Highest 10 percent earn: $70,000 Location Quotient: 1.03
7. Nevada
Total advertising specialist jobs: 117 Average annual salary: $49,235 Lowest 10 percent earn: $32,000 Highest 10 percent earn: $74,000 Location Quotient: 1.07
8. California
Total advertising specialist jobs: 1,453 Average annual salary: $56,768 Lowest 10 percent earn: $37,000 Highest 10 percent earn: $87,000 Location Quotient: 0.95
9. New Jersey
Total advertising specialist jobs: 346 Average annual salary: $58,181 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $80,000 Location Quotient: 0.83
10. Idaho
Total advertising specialist jobs: 97 Average annual salary: $47,473 Lowest 10 percent earn: $33,000 Highest 10 percent earn: $68,000 Location Quotient: 1.13
Advertising specialist jobsNear Columbus, OH
How Zippia determines the best states to be an advertising specialist
You can read about how the best state rankings are calculated here.
Detailed list of the best states for an advertising specialist
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | New York | $77,227 | $56,000 | 19,849,399 | 767 |
| 2 | Delaware | $52,849 | $37,000 | 961,939 | 88 |
| 3 | Iowa | $50,552 | $36,000 | 3,145,711 | 264 |
| 4 | Michigan | $52,483 | $38,000 | 9,962,311 | 409 |
| 5 | Illinois | $52,867 | $38,000 | 12,802,023 | 594 |
| 6 | West Virginia | $49,503 | $34,000 | 1,815,857 | 82 |
| 7 | Nevada | $49,235 | $32,000 | 2,998,039 | 117 |
| 8 | California | $56,768 | $37,000 | 39,536,653 | 1,453 |
| 9 | New Jersey | $58,181 | $41,000 | 9,005,644 | 346 |
| 10 | Idaho | $47,473 | $33,000 | 1,716,943 | 97 |
| 11 | Rhode Island | $50,499 | $37,000 | 1,059,639 | 60 |
| 12 | District of Columbia | $52,095 | $36,000 | 693,972 | 93 |
| 13 | North Dakota | $44,454 | $33,000 | 755,393 | 65 |
| 14 | Kansas | $47,592 | $33,000 | 2,913,123 | 158 |
| 15 | Connecticut | $51,434 | $37,000 | 3,588,184 | 153 |
| 16 | Wisconsin | $47,147 | $34,000 | 5,795,483 | 281 |
| 17 | Massachusetts | $48,997 | $37,000 | 6,859,819 | 481 |
| 18 | Indiana | $49,300 | $35,000 | 6,666,818 | 294 |
| 19 | Maryland | $49,328 | $34,000 | 6,052,177 | 358 |
| 20 | North Carolina | $45,396 | $30,000 | 10,273,419 | 600 |
| 21 | New Hampshire | $47,035 | $36,000 | 1,342,795 | 92 |
| 22 | Oregon | $48,127 | $32,000 | 4,142,776 | 210 |
| 23 | Virginia | $48,920 | $33,000 | 8,470,020 | 465 |
| 24 | Alaska | $44,747 | $38,000 | 739,795 | 54 |
| 25 | Vermont | $44,577 | $34,000 | 623,657 | 51 |
| 26 | Ohio | $46,383 | $33,000 | 11,658,609 | 450 |
| 27 | Nebraska | $42,480 | $30,000 | 1,920,076 | 163 |
| 28 | Arkansas | $44,012 | $30,000 | 3,004,279 | 141 |
| 29 | Tennessee | $44,640 | $31,000 | 6,715,984 | 275 |
| 30 | Arizona | $43,527 | $29,000 | 7,016,270 | 321 |
| 31 | Kentucky | $45,301 | $31,000 | 4,454,189 | 164 |
| 32 | Maine | $46,007 | $36,000 | 1,335,907 | 60 |
| 33 | Minnesota | $45,480 | $33,000 | 5,576,606 | 322 |
| 34 | Washington | $46,145 | $32,000 | 7,405,743 | 329 |
| 35 | Montana | $41,165 | $30,000 | 1,050,493 | 73 |
| 36 | Utah | $42,262 | $29,000 | 3,101,833 | 173 |
| 37 | New Mexico | $44,917 | $30,000 | 2,088,070 | 87 |
| 38 | Colorado | $45,696 | $32,000 | 5,607,154 | 291 |
| 39 | South Dakota | $42,215 | $31,000 | 869,666 | 51 |
| 40 | Hawaii | $36,602 | $31,000 | 1,427,538 | 86 |
| 41 | Pennsylvania | $41,565 | $29,000 | 12,805,537 | 578 |
| 42 | Alabama | $38,869 | $26,000 | 4,874,747 | 248 |
| 43 | Missouri | $42,045 | $30,000 | 6,113,532 | 285 |
| 44 | Florida | $37,983 | $25,000 | 20,984,400 | 1,004 |
| 45 | Wyoming | $34,239 | $24,000 | 579,315 | 49 |
| 46 | Louisiana | $37,133 | $24,000 | 4,684,333 | 186 |
| 47 | Mississippi | $38,786 | $26,000 | 2,984,100 | 101 |
| 48 | Georgia | $34,289 | $23,000 | 10,429,379 | 552 |
| 49 | South Carolina | $38,353 | $26,000 | 5,024,369 | 190 |
| 50 | Oklahoma | $35,537 | $25,000 | 3,930,864 | 144 |
| 51 | Texas | $33,278 | $22,000 | 28,304,596 | 1,003 |
Highest paying states for advertising specialists
| Rank | State | Avg. Advertising Specialist Salary |
|---|---|---|
| 1 | New York | $77,227 |
| 2 | Delaware | $52,849 |
| 3 | Iowa | $50,552 |
| 4 | Michigan | $52,483 |
| 5 | Illinois | $52,867 |
| 6 | West Virginia | $49,503 |
| 7 | Nevada | $49,235 |
| 8 | California | $56,768 |
| 9 | New Jersey | $58,181 |
| 10 | Idaho | $47,473 |
| 11 | Rhode Island | $50,499 |
| 12 | District of Columbia | $52,095 |
| 13 | North Dakota | $44,454 |
| 14 | Kansas | $47,592 |
| 15 | Connecticut | $51,434 |
| 16 | Wisconsin | $47,147 |
| 17 | Massachusetts | $48,997 |
| 18 | Indiana | $49,300 |
| 19 | Maryland | $49,328 |
| 20 | North Carolina | $45,396 |
| 21 | New Hampshire | $47,035 |
| 22 | Oregon | $48,127 |
| 23 | Virginia | $48,920 |
| 24 | Alaska | $44,747 |
| 25 | Vermont | $44,577 |
| 26 | Ohio | $46,383 |
| 27 | Nebraska | $42,480 |
| 28 | Arkansas | $44,012 |
| 29 | Tennessee | $44,640 |
| 30 | Arizona | $43,527 |
| 31 | Kentucky | $45,301 |
| 32 | Maine | $46,007 |
| 33 | Minnesota | $45,480 |
| 34 | Washington | $46,145 |
| 35 | Montana | $41,165 |
| 36 | Utah | $42,262 |
| 37 | New Mexico | $44,917 |
| 38 | Colorado | $45,696 |
| 39 | South Dakota | $42,215 |
| 40 | Hawaii | $36,602 |
| 41 | Pennsylvania | $41,565 |
| 42 | Alabama | $38,869 |
| 43 | Missouri | $42,045 |
| 44 | Florida | $37,983 |
| 45 | Wyoming | $34,239 |
| 46 | Louisiana | $37,133 |
| 47 | Mississippi | $38,786 |
| 48 | Georgia | $34,289 |
| 49 | South Carolina | $38,353 |
| 50 | Oklahoma | $35,537 |
| 51 | Texas | $33,278 |
Expert opinions on the best states for advertising specialists
Are there any particularly good places in the United States for advertising specialists to find work opportunities?
Mollie Rosen
Executive Vice President - Member Engagement & Development, 4A's
We've often told grads to "get in wherever you can get in" as there are great agencies everywhere, and any opportunity is a valid one where you can learn. In today's environment, though, that still holds true, but the barriers of geography are falling as many agencies adapt to include remote working as part of their model moving forward.
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Updated January 8, 2025