Advertising specialist demographics and statistics in the US
Advertising specialist demographics research summary. Zippia estimates advertising specialist demographics and statistics in the United States by using a database of 30 million profiles. Our advertising specialist estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about advertising specialists after extensive research and analysis:
- There are over 22,549 advertising specialists currently employed in the United States.
- 61.9% of all advertising specialists are women, while 38.1% are men.
- The average advertising specialist age is 43 years old.
- The most common ethnicity of advertising specialists is White (70.9%), followed by Hispanic or Latino (13.8%), Black or African American (6.2%) and Asian (4.6%).
- Advertising specialists are most in-demand in Hollywood, FL.
- New York, NY pays an annual average wage of $77,712, the highest in the US.
- In 2022, women advertising specialists earned 96% of what men earned.
- New York is the best state for advertising specialists to live.
- Advertising specialists are 67% more likely to work at private companies in comparison to public companies.
On this page
Advertising specialist demographics by:
Advertising specialist gender statistics
61.9% of advertising specialists are women and 38.1% of advertising specialists are men.
- Female, 61.9%
- Male, 38.1%
Advertising specialist gender ratio
| Gender | Percentages |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
Advertising specialist gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$50,157
Female income
$48,089
Advertising specialist gender ratio over time
This data breaks down the percentage of men and women in advertising specialist positions over time. Currently, 61.9% of advertising specialists are female.
Advertising specialist gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 34.61% | 65.39% |
| 2011 | 33.48% | 66.52% |
| 2012 | 33.90% | 66.10% |
| 2013 | 35.70% | 64.30% |
| 2014 | 38.00% | 62.00% |
| 2015 | 34.45% | 65.55% |
| 2016 | 35.03% | 64.97% |
| 2017 | 36.18% | 63.82% |
| 2018 | 32.79% | 67.21% |
| 2019 | 33.35% | 66.65% |
| 2020 | 33.43% | 66.57% |
| 2021 | 38.10% | 61.90% |
Advertising specialist related jobs gender ratio
We compared advertising specialists with similar job titles to see how gender ratios vary. As you can see, proprietary trader and floor trader have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Insurance Follow Up Representative | 11% | 89% |
| Insurance Verification Specialist | 11% | 89% |
| Commercial Lines Account Manager | 13% | 87% |
| Advertising Specialist | 38% | 62% |
| Futures Trader | 94% | 6% |
| Floor Trader | 95% | 5% |
| Proprietary Trader | 96% | 4% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Advertising specialist demographics by race
The most common ethnicity among advertising specialists is White, which makes up 70.9% of all advertising specialists. Comparatively, 13.8% of advertising specialists are Hispanic or Latino and 6.2% of advertising specialists are Black or African American.
- White, 70.9%
- Hispanic or Latino, 13.8%
- Black or African American, 6.2%
- Asian, 4.6%
- Unknown, 4.1%
- American Indian and Alaska Native, 0.4%
Advertising specialist race
| Advertising specialist race | Percentages |
|---|---|
| White | 70.9% |
| Hispanic or Latino | 13.8% |
| Black or African American | 6.2% |
| Asian | 4.6% |
| Unknown | 4.1% |
| American Indian and Alaska Native | 0.4% |
Advertising specialist race and ethnicity over time
See how advertising specialist racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Advertising specialist race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 73.88% | 7.69% | 4.21% | 12.71% |
| 2011 | 73.33% | 9.70% | 3.47% | 11.84% |
| 2012 | 72.28% | 8.73% | 4.24% | 12.59% |
| 2013 | 70.86% | 10.00% | 3.60% | 13.10% |
| 2014 | 70.35% | 9.11% | 4.05% | 14.43% |
| 2015 | 74.47% | 8.16% | 4.03% | 11.27% |
| 2016 | 70.31% | 8.46% | 4.90% | 13.69% |
| 2017 | 71.89% | 9.08% | 3.93% | 13.90% |
| 2018 | 72.38% | 6.66% | 5.09% | 14.04% |
| 2019 | 73.80% | 6.93% | 4.16% | 12.75% |
| 2020 | 70.16% | 7.34% | 4.95% | 12.93% |
| 2021 | 70.85% | 6.19% | 4.63% | 13.81% |
Advertising specialist wage gap by race
According to our data, asian advertising specialists have the highest average salary compared to other ethnicities. Black or african american advertising specialists have the lowest average salary at $43,878.
| Ethnicity | Salary |
|---|---|
| Unknown | $53,227 |
| White | $50,754 |
| Black or African American | $43,878 |
| Asian | $53,252 |
| Hispanic or Latino | $50,288 |
Average advertising specialist age
See how the average age of advertising specialists varies based on ethnicity and gender.
Male
Female
Advertising specialist age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 36.5 | 45 |
| White | 44 | 44 |
| Black or African American | 47.5 | 39.5 |
| Asian | 42 | 36 |
| Hispanic or Latino | 35 | 34 |
Advertising specialist age breakdown
The average age of advertising specialists is 40+ years years old, representing 58% of the advertising specialist population.
Advertising specialist age breakdown
| Advertising Specialist Years | Percentages |
|---|---|
| 40+ years | 58% |
| 30-40 years | 25% |
| 20-30 years | 17% |
Advertising specialist educational attainment
The most common degree for advertising specialists is bachelor's degree, with 72% of advertising specialists earning that degree. The second and third most common degree levels are associate degree degree at 12% and associate degree degree at 7%.
- Bachelor's, 72%
- Associate, 12%
- High School Diploma, 7%
- Master's, 6%
- Other Degrees, 3%
Advertising specialists by degree level
| Advertising specialist degree | Percentages |
|---|---|
| Bachelor's | 72% |
| Associate | 12% |
| High School Diploma | 7% |
| Master's | 6% |
| Other Degrees | 3% |
Advertising specialist jobs you might like
Advertising specialist wage gap by degree level
According to the data, advertising specialists with a Bachelor's degree earn more than those without, at $53,873 annually. With a High School Diploma degree, advertising specialists earn a median annual income of $44,994 compared to $44,513 for advertising specialists with an Associate degree.
| Education | Salary |
|---|---|
| High School Diploma or Less | $44,994 |
| Bachelor's Degree | $53,873 |
| Some College/ Associate Degree | $44,513 |
Advertising specialist employment statistics
Most advertising specialists work for a private in the media industry.
Company size where advertising specialists work
Below, you can see the size of companies where advertising specialists work.
Advertising specialist jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 20% |
| 500 - 1,000 employees | 10% |
| 1,000 - 10,000 employees | 23% |
| > 10,000 employees | 26% |
Advertising specialist jobs by company type
Employees with the advertising specialist job title have their preferences when it comes to working for a company. For instance, most advertising specialists prefer to work at private companies over public companies.
Advertising specialist jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 27% |
| Private | 67% |
| Government | 2% |
Advertising specialist jobs by industry
The most common industries for advertising specialists are media, retail and professional.
Advertising specialist industry statistics
| Industry | Percentages |
|---|---|
| Media | 22% |
| Retail | 12% |
| Fortune 500 | 11% |
| Professional | 8% |
| Manufacturing | 7% |
| Hospitality | 4% |
| Finance | 4% |
| Education | 4% |
| Internet | 3% |
| Telecommunication | 3% |
| Real Estate | 3% |
| Technology | 3% |
| Transportation | 2% |
| Automotive | 2% |
| Construction | 2% |
| Energy | 2% |
| Start-up | 2% |
| Non Profits | 2% |
| Government | 1% |
| Health Care | 1% |
Advertising specialist turnover and employment statistics
Advertising specialist unemployment rate over time
The unemployment rate for advertising specialists between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Advertising specialist unemployment rate by year
| Year | Advertising specialist unemployment rate |
|---|---|
| 2010 | 10.75% |
| 2011 | 9.07% |
| 2012 | 9.13% |
| 2013 | 8.77% |
| 2014 | 7.24% |
| 2015 | 5.24% |
| 2016 | 4.09% |
| 2017 | 3.99% |
| 2018 | 4.06% |
| 2019 | 3.75% |
| 2020 | 7.25% |
| 2021 | 7.44% |
Average advertising specialist tenure
The average advertising specialist stays at their job for 1-2 years, based on the 1,122 advertising specialists resumes in Zippia's database.
Advertising specialist tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 38% |
| 3-4 years | 16% |
| 5-7 years | 12% |
| 8-10 years | 7% |
| 11+ years | 6% |
Advertising specialist LGBT ratio compared to similar jobs
Review the percent of advertising specialists that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Renewable Energy Trader | 5.13% | 3,587 |
| Floor Trader | 5.67% | 33,369 |
| Policy Writer, Sales | 6.79% | 143,938 |
| Advertising Specialist | 9.53% | - |
| Corporate Travel Expert | 17.39% | 20,478 |
Similar advertising specialist jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Renewable Energy Trader | 5.13% | 3,587 |
| Floor Trader | 5.67% | 33,369 |
| Policy Writer, Sales | 6.79% | 143,938 |
| Corporate Travel Expert | 17.39% | 20,478 |
Foreign languages spoken by advertising specialists
The most common foreign language among advertising specialists is Spanish at 48.3%. The second-most popular foreign language spoken is Portuguese at 8.3% and French is the third-most popular at 8.3%.
- Spanish, 48.3%
- Portuguese, 8.3%
- French, 8.3%
- German, 6.7%
- Chinese, 3.3%
- Other, 25.1%
Advertising specialist languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 48.3% |
| Portuguese | 8.3% |
| French | 8.3% |
| German | 6.7% |
| Chinese | 3.3% |
| Other | 25.1% |
