Advertising specialist job description

Assist in the operation of MDI advertising to meet or exceed advertising goals.
Responsibilities
•Initiates, develops, automates and coordinates effective design solutions for ad layouts
Prepares and oversees all activities associated with final design and production
• Exercises good judgement in recommending formats and innovate graphic options to maximize impact and
remain competitive
• Coordinates any necessary photography for project development
• Responsible for generating over 100+ ad pages weekly
• Produce ad layout so meet the guidelines given by retail customers
• Determines the appropriate version for ads based on customer needs
• Determines which products to include in ad based on region and information from brand directors
• Generates proof, sends to customers, and makes appropriate changes based on feedback
• Releases ads, grids and run list to ensure accurate print versions and distribution
• Prepares files for email blast and accurate info for social media
• Ensures prices, random weights, mapping and writing to build the layout and move items to appropriate space
• Collaborates with digital group for special email promotions, create with proper formatting dependent on social
media platforms
• Provides support in preparing window signs, newspaper ads, bag stuffers, and digital coupons
• Responsible for moving pdfs of ads and uploading to server shared with FreshOps thus creating the digital ad for
additional random ads
• May be required to perform other tasks, as necessary.
Qualifications
•Two-year degree or equivalent experience in commercial art, marketing, graphics, etc.
Must have good time management, organizational, interpersonal, and communications skills.
• Must be self-motivated and creative.
• Strong knowledge of Macintosh, Microsoft Excel, Multi-ad Creator, Adobe Illustrator, and Adobe Photoshop.
• Experience in ad layouts preferred.

Dimensions:
• Generates ads for 150+ customers

Direction/Responsibility:
• Reports to Sr Mgr, Ad, Print & Creative Services
#LI-DNI

ABOUT US:

Dealer Inspire (DI) is a leading disruptor in the automotive industry through our innovative culture, legendary service, and kick-*** website, technology, and marketing solutions. Our mission is to future-proof local dealerships by building the essential, mobile-first platform that makes automotive retail faster, easier, and smarter for both shoppers and dealers. Headquartered in Naperville, IL, our team of nearly 600 work friends are spread across the United States and Canada, pushing the boundaries and getting **** done every day, together.

DI offers an inclusive environment that celebrates collaboration and thinking differently to solve the challenges our clients face. Our shared success continues to lead to rapid growth and positive change, which opens up opportunities to advance your career to the next level by working with passionate, creative people across skill sets. If you want to be challenged, learn every day, and work as a team with some of the best in the industry, we want to meet you. Apply today!

Dealer Inspire is a CARS brand. CARS includes the following brands: Cars.com, Dealer Inspire, DealerRater, FUEL, and CreditIQ. Want to learn more? Check us out here!

About You:

If you're ready to move at the speed of Google, Facebook , and Twitter; have an entrepreneurial spirit; and get excited about finding smarter ways to do things, we'd love to meet you. We'll give you the tools, support, and freedom to lead, innovate, and grow. In fact, Built in Chicago points out that Dealer Inspire is "changing the game of marketing," and INC. names us one of the fastest growing companies in the nation. We hire exceptional people, and if you are interested in joining our fast-paced, innovative environment, apply today!

About The Company:

Dealer Inspire (DI) is a leading disruptor in the automotive industry through our innovative culture, legendary service, and kick-*** website, technology, and marketing solutions. Our mission is to future-proof local dealerships by building the essential, mobile-first platform that makes automotive retail faster, easier, and smarter for both shoppers and dealers. Headquartered in Naperville, IL, our team of nearly 600 work friends are spread across the United States and Canada, pushing the boundaries and getting **** done every day, together.

DI offers an inclusive environment that celebrates collaboration and thinking differently to solve the challenges our clients face. Our shared success continues to lead to rapid growth and positive change, which opens up opportunities to advance your career to the next level by working with passionate, creative people across skill sets. If you want to be challenged, learn every day, and work as a team with some of the best in the industry, we want to meet you. Apply today!

Want to learn more about who we are? Check us out here!

About the Position:

We are looking for a Senior Digital Advertising Specialist for our fast-growing digital marketing company. You will spend a great deal of time managing, strategizing, organizing, and executing campaigns on YouTube, Google, Bing, and other networks, as well as leading the execution of large scale projects.

Job Description:

The following will be just a few of the responsibilities you will be assigned:

• Manage digital advertising & all auction-based placements (including YouTube, Google Adwords, and Microsoft AdCenter, to name a few)
• Create performance reporting with insights and optimization recommendations
• Develop and continue to expand keyword lists, ad copy, and landing pages
• Track and manage budget spending and ROI
• Explore and recommend innovative and creative digital advertising solutions and tests
• Present & discuss digital strategy, work directly with and manage client success
• Staying on top of industry trends
• Assisting in maintaining and building client relationships

Desired Skills & Experience:

A successful Senior Digital Advertising Specialist requires excellent communication and analytical skills, digital marketing experience, and the ability to enjoy working in a fast-paced environment.

Required Skills:

• Excellent customer service and relationship building skills
• Knowledgeable in digital marketing including social media, SEM, and analytics
• Digital advertising experience working in Google Ads, Microsoft AdCenter, and Facebook Ads, both in strategy development and implementation
• Must be very organized, punctual, and detail-oriented
• Fast learner & interested in new technologies
• The ability to remain cool under pressure
• Proficiency in Google Sheets and Excel
• Automotive Knowledge is a PLUS
• 3+ Years of experience

Strong knowledge of:

• Digital Marketing
• Account management
• Google Analytics
• Paid search
• Social Media

Compensation:

Starting salary is dependent on experience and certifications. Talented individuals have plenty of room for advancement in our rapidly growing company.

*Not a complete, detailed list. Benefits have terms and requirements before employees are eligible.

#LI-EG

#LI-Remote

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Working at ViewSonic is a unique opportunity to do rewarding, meaningful, high visibility work for a global leader in visual technology. At ViewSonic, we are celebrating 35 years in business, but we still have the same entrepreneurial spirit and excitement that we had back in 1987. Our brand and products are well-known to corporate IT staff members, graphic artists, educators, and business professionals everywhere. As a result, we are growing quickly, and we need energetic, motivated teammates to help us continue our momentum. Our solutions are sold by all major IT resellers, including CDW, Insight, SHI, Connection, Zones, and many more. But it is our job to make sure that companies are asking for ViewSonic by name. This is where you come in.

Your Role and Impact

As a media planner at ViewSonic, you are creating and sustaining brand awareness of ViewSonic products and solutions to B2B and B2C audiences. This is primarily accomplished in the digital space, with some offline advertising channels in play. The objective is to create awareness and website traffic to convert to engagement, leads, and sales. You will utilize your knowledge and skills in advertising to reach as many relevant audiences as possible, with the right message through their respective channels.

Your day-to-day Responsibilities

• Ensure advertising messages align with Company objectives
• Focus on day-to-day execution of all advertising campaigns, both automated/self-serve digital advertising and direct publisher partnerships
• Proactively review and manage client data to ensure optimal performance on all campaigns
• Determine the most suitable media mix given the nature of each product or marketing campaign's marketing budget and preferred advertising media
• Collect, review, compile, and manage accurate data to ensure optimal performance on all ad campaigns and reporting the results to relevant stakeholders
• Research the current media landscape and stay abreast with the latest media trends
• Building and maintaining relationships with advertising platforms and media publishers/influencers
• Assist with advertising budget management, billing, and reconciliation
• Assist with advertising creative development, QA, and trafficking
• Understand advertising/media and marketing fundamentals and best practices
• Other duties as assigned

Your Ideal Profile

• High school diploma or equivalent, BA in marketing or related preferred
• Minimum of 2 years experience of media planning and buying experience in digital media (display, video, audio, search, social, native, CTV). Traditional media experience (TV, radio, print, out-of-home) is a plus
• Hands on experience and proficiency using automated advertising/media platforms (Google Ads, search, display, video, Facebook Ads Manager, LinkedIn Campaign Manager, etc)
• Experience with Google Tag Manager and Google Analytics is strongly preferred
• Familiarity or experience with Account Based Marketing is preferred but not required
• Experience using Microsoft Office (Excel, Word & Powerpoint) and conducting professional online meetings/webinars
• The ability to understand and comprehend new technology innovations and market them to new customers
• Must be able to work independently and prioritize both revenue generating and non-revenue generating activities
• Strong ability to actively listen and determine customer needs
• Excellent verbal and written communication and interpersonal skills
• Strong organizational skills, discipline, with attention to detail and ability to balance multiple tasks
• Highly motivated, high energy, competitive self-starter with a strong sense of urgency

Work Environment:

Environment: Normal office conditions, hybrid work available

Physical Effort: Infrequent physical demands

Hazards: Negligible, little or no exposure to hazards

What’s in it for you:

• Health, dental, and vision insurance options
• 401K with company match
• Paid time off
• Laptop provided

At ViewSonic, we do more than just “SEE THE DIFFERENCE”. We celebrate and support diversity and are committed to creating a respectful and inclusive environment for all employee-partners. ViewSonic does not discriminate on any basis covered by appropriate law, all employment is decided on the basis of qualifications, merit, and business need.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and requirements.