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Advertising specialist salary
Average advertising specialist salary
$50,237
Average Advertising Specialist Salary
The average salary for an Advertising Specialist in the United States is approximately $50,237 per year or about $24 per hour. This figure represents the midpoint salary, indicating that experience, location, and specific industry can significantly influence earnings.
How Much Does an Advertising Specialist Make?
Entry-level positions typically start lower, around $36,000, while experienced professionals can earn upwards of $70,000 annually. The increase in compensation correlates with years of experience and specialized skills in digital marketing and analytics.
Where Can an Advertising Specialist Earn More?
States like California, New York, and Texas often provide higher salaries due to the concentration of businesses and advertising agencies. Additionally, sectors such as technology and finance tend to offer more competitive pay as well.
Advertising Specialist Salary Estimates from Across the Web
- According to various salary websites, the reported range for Advertising Specialists can vary, reflecting differences in data sources.
- Industry-specific salary surveys also indicate that professionals in specialized fields such as digital advertising often command higher salaries.
Understanding these factors helps aspiring Advertising Specialists navigate their career paths effectively.
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Where can an Advertising Specialist earn more?
Advertising specialist salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level advertising specialist | $38,300 | $18.41 |
| Mid-level advertising specialist | $53,900 | $25.93 |
| Senior-level advertising specialist | $72,200 | $34.69 |
Advertising specialist salary estimates from across the web
Average advertising specialist salary by state
The highest-paying states for advertising specialists are New York, New Jersey, and California. The lowest average advertising specialist salary states are Louisiana, Hawaii, and Oklahoma.
- State view
- County view
Highest paying states for advertising specialists
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York | $77,227 | $37.13 |
| 2 | Delaware | $52,849 | $25.41 |
| 3 | Iowa | $50,552 | $24.30 |
| 4 | Michigan | $52,483 | $25.23 |
| 5 | Illinois | $52,867 | $25.42 |
| 6 | West Virginia | $49,503 | $23.80 |
| 7 | Nevada | $49,235 | $23.67 |
| 8 | California | $56,768 | $27.29 |
| 9 | New Jersey | $58,181 | $27.97 |
| 10 | Idaho | $47,473 | $22.82 |
| 11 | Rhode Island | $50,499 | $24.28 |
| 12 | District of Columbia | $52,095 | $25.05 |
| 13 | North Dakota | $44,454 | $21.37 |
| 14 | Kansas | $47,592 | $22.88 |
| 15 | Connecticut | $51,434 | $24.73 |
| 16 | Wisconsin | $47,147 | $22.67 |
| 17 | Massachusetts | $48,997 | $23.56 |
| 18 | Indiana | $49,300 | $23.70 |
| 19 | Maryland | $49,328 | $23.72 |
| 20 | North Carolina | $45,396 | $21.82 |
| 21 | New Hampshire | $47,035 | $22.61 |
| 22 | Oregon | $48,127 | $23.14 |
| 23 | Virginia | $48,920 | $23.52 |
| 24 | Alaska | $44,747 | $21.51 |
| 25 | Vermont | $44,577 | $21.43 |
| 26 | Ohio | $46,383 | $22.30 |
| 27 | Nebraska | $42,480 | $20.42 |
| 28 | Arkansas | $44,012 | $21.16 |
| 29 | Tennessee | $44,640 | $21.46 |
| 30 | Arizona | $43,527 | $20.93 |
| 31 | Kentucky | $45,301 | $21.78 |
| 32 | Maine | $46,007 | $22.12 |
| 33 | Minnesota | $45,480 | $21.87 |
| 34 | Washington | $46,145 | $22.19 |
| 35 | Montana | $41,165 | $19.79 |
| 36 | Utah | $42,262 | $20.32 |
| 37 | New Mexico | $44,917 | $21.59 |
| 38 | Colorado | $45,696 | $21.97 |
| 39 | South Dakota | $42,215 | $20.30 |
| 40 | Hawaii | $36,602 | $17.60 |
| 41 | Pennsylvania | $41,565 | $19.98 |
| 42 | Alabama | $38,869 | $18.69 |
| 43 | Missouri | $42,045 | $20.21 |
| 44 | Florida | $37,983 | $18.26 |
| 45 | Wyoming | $34,239 | $16.46 |
| 46 | Louisiana | $37,133 | $17.85 |
| 47 | Mississippi | $38,786 | $18.65 |
| 48 | Georgia | $34,289 | $16.49 |
| 49 | South Carolina | $38,353 | $18.44 |
| 50 | Oklahoma | $35,537 | $17.09 |
| 51 | Texas | $33,278 | $16.00 |
Highest paying cities for advertising specialists
The highest-paying cities for advertising specialists are New York, NY, Burbank, CA, and Northbrook, IL.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | New York, NY | $77,712 | $37.36 |
| 2 | Burbank, CA | $55,207 | $26.54 |
| 3 | Northbrook, IL | $53,457 | $25.70 |
| 4 | Lansing, MI | $52,241 | $25.12 |
| 5 | Washington, DC | $52,144 | $25.07 |
| 6 | Arlington, VA | $50,316 | $24.19 |
| 7 | Baltimore, MD | $49,528 | $23.81 |
| 8 | Las Vegas, NV | $48,906 | $23.51 |
| 9 | Boston, MA | $48,846 | $23.48 |
| 10 | Hillsboro, OR | $47,835 | $23.00 |
| 11 | Raleigh, NC | $46,669 | $22.44 |
| 12 | Seattle, WA | $46,487 | $22.35 |
| 13 | Boulder, CO | $45,756 | $22.00 |
| 14 | Inver Grove Heights, MN | $45,599 | $21.92 |
| 15 | Scottsdale, AZ | $43,560 | $20.94 |
| 16 | Lehi, UT | $42,232 | $20.30 |
| 17 | Kansas City, MO | $42,013 | $20.20 |
| 18 | Harrisburg, PA | $41,422 | $19.91 |
| 19 | Orlando, FL | $38,183 | $18.36 |
| 20 | Fort Worth, TX | $33,546 | $16.13 |
Advertising specialist salary details
An advertising specialist's salary ranges from $36,000 a year at the 10th percentile to $69,000 at the 90th percentile.
What is an advertising specialist's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $69,000 | $5,750 | $33 |
| 75th Percentile | $59,000 | $4,917 | $28 |
| Average | $50,237 | $4,186 | $24 |
| 25th Percentile | $42,000 | $3,500 | $20 |
| 10th Percentile | $36,000 | $3,000 | $17 |
Highest paying advertising specialist jobs
The highest paying types of advertising specialists are advertising manager, marketing executive, and advertising sales.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Sales/Marketing | $41,130 | $3,427 | $19.77 | 175,318 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Agent | $40,384 | $3,365 | $19.42 | 112,353 |
| Advertising Internship | $33,028 | $2,752 | $15.88 | 51,761 |
| Advertising Sales Representative | $63,224 | $5,269 | $30.40 | 202,147 |
| Advertising Manager | $93,050 | $7,754 | $44.74 | 43,083 |
Top companies hiring advertising specialists now:
Which companies pay advertising specialists the most?
Advertising specialist salaries at Chegg and The New York Times Company are the highest-paying according to our most recent salary estimates. In addition, the average advertising specialist salary at companies like Esri and Thermo Fisher Scientific are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Chegg | $116,865 | $56.19 |
| 2 | The New York Times Company | $87,457 | $42.05 |
| 3 | Esri | $67,224 | $32.32 |
| 4 | Thermo Fisher Scientific | $64,936 | $31.22 |
| 5 | Discover | $61,560 | $29.60 |
| 6 | Cook Children's Medical Center | $60,583 | $29.13 |
| 7 | Social Driver | $58,152 | $27.96 |
| 8 | Adpearance | $57,830 | $27.80 |
| 9 | Remote | $56,235 | $27.04 |
| 10 | CHS | $55,998 | $26.92 |
| 11 | BioFire Diagnostics | $55,577 | $26.72 |
| 12 | Madwire | $55,388 | $26.63 |
| 13 | PopSockets | $55,315 | $26.59 |
| 14 | RevLocal | $55,308 | $26.59 |
| 15 | WebFX | $55,249 | $26.56 |
| 16 | Digital International Corp | $55,249 | $26.56 |
| 17 | Electro-Mec, Inc. | $55,200 | $26.54 |
| 18 | JohnHart Real Estate | $55,190 | $26.53 |
| 19 | Closed Loop | $54,902 | $26.40 |
| 20 | IVY | $54,313 | $26.11 |
Wage gap by gender, race and education
Advertising specialist salary trends
The average advertising specialist salary has risen by $8,861 over the last ten years. In 2014, the average advertising specialist earned $41,376 annually, but today, they earn $50,237 a year. That works out to a 9% change in pay for advertising specialists over the last decade.
Compare advertising specialist salaries for cities or states with the national average over time.
Average advertising specialist salary over time
Compare advertising specialist salaries for individual cities or states with the national average.
Advertising specialist salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $50,200 | $24.15 | +3.0% |
| 2024 | $48,700 | $23.44 | +2.9% |
| 2023 | $47,300 | $22.75 | +4.0% |
| 2022 | $45,400 | $21.84 | -1.4% |
| 2021 | $46,100 | $22.15 | +3.8% |
Recently added advertising specialist salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| Dealeron | Digital Advertising Specialist | Rockville, MD | 06/27/2025 | $41,200 |
| Rally | Digital Advertising Specialist | San Francisco, CA | 06/17/2025 | $85,000 |
| Access Truck Parts | PPC Advertising Specialist | Phoenix, AZ | 06/12/2025 | $60,000 |
| Red Bull | Specialist, Advertising | Santa Monica, CA | 06/11/2025 | $65,600 |
| Degy Booking International | Paid Digital Advertising Specialist | Delray Beach, FL | 06/06/2025 | $48,500 |
| UFP Retail | Ecommerce Advertising Specialist | Grand Rapids, MI | 06/05/2025 | $65,000 |
| Allegiant International | Digital Advertising Specialist | Las Vegas, NV | 05/18/2025 | $45,000 |
| Hubbard Broadcasting | Advertising Specialist | Rochester, MN | 04/28/2025 | $45,000 |
| Taboola | Advertising Measurement Specialist | New York, NY | 04/28/2025 | $135,000 |
| Optimal | Programmatic Advertising Specialist | Austin, TX | 04/14/2025 | $55,000 |
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