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Advertising specialist skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Marthinus JC van Loggerenberg,
Marthinus JC van Loggerenberg
Below we've compiled a list of the most critical advertising specialist skills. We ranked the top skills for advertising specialists based on the percentage of resumes they appeared on. For example, 21.9% of advertising specialist resumes contained digital marketing as a skill. Continue reading to find out what skills an advertising specialist needs to be successful in the workplace.

15 advertising specialist skills for your resume and career

1. Digital Marketing

Here's how advertising specialists use digital marketing:
  • Conducted over 10 weekly meetings consulting businesses on digital marketing
  • Write and edit weekly and monthly marketing content and input into computerized system for digital media reader board for digital marketing.

2. Google Analytics

Here's how advertising specialists use google analytics:
  • Analyzed and reported on advertising success through Google Analytics, SugarCRM and other software tools.
  • Provide analysis for campaigns from Google Analytics.

3. Google Adwords

Here's how advertising specialists use google adwords:
  • Linked Google + page with Google AdWords account resulting in more advertising real estate.
  • Managed and optimized multiple paid search accounts within Google AdWords and MSN AdCenter.

4. Facebook

Here's how advertising specialists use facebook:
  • Manage CER gift and B-Day program Creative writing and handling Facebook, blogs and local mail outs.
  • Worked remotely, creating and optimizing Facebook ad campaigns for clients in several verticals.

5. SEO

Here's how advertising specialists use seo:
  • Assisted in organization and optimization of large accounts, while communicating with marketing departments or coordinating with SEO agencies.
  • Analyzed behavioral and demographic targeting through Yahoo!, email campaigns, SEO and mobile ads.

6. Marketing Campaigns

Here's how advertising specialists use marketing campaigns:
  • Gather and recommend relevant content for web-based marketing campaigns.
  • Create and submit artwork to vendors for product production and create marketing campaigns for events, websites and product sales.

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7. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how advertising specialists use sem:
  • Developed company website from scratch and leveraged knowledge of Search Engine Marketing (SEM) to increase traffic.
  • Worked with clients to strategically outline, implement and launch re-marketing SEM campaigns and monitored results.

8. YouTube

Here's how advertising specialists use youtube:
  • Brand spokesperson for "How To" YouTube videos which offers awareness training and user instructions for new or current customers.
  • Organized YouTube and High Resolution Site acting as liaison between IBM and Ogilvy & Mather.

9. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how advertising specialists use ppc:
  • Manage the creation, successful implementation, and ongoing optimization of digital display and PPC campaign activities for our education clients.
  • Assist Senior Account Executives with PPC up-sell opportunities.

10. Twitter

Here's how advertising specialists use twitter:
  • Created content for print publications, agency website, and social media pages, including Facebook/Twitter.
  • Updated Master PR and Master Twitter Logs.

11. ROI

Here's how advertising specialists use roi:
  • Collaborated with global team to introduce innovative online e-marketing program and e-business initiatives that significantly improved ROI by over 50%.
  • Provide cogent analysis of effectiveness and ROI of marketing solutions.

12. Linkedin

Here's how advertising specialists use linkedin:
  • Implemented, managed NPRP s LinkedIn account, successfully created content and ran advertising campaigns.
  • Coordinated with The Art Newspaper to feature inserts in Frieze LinkedIn London editions.

13. Search Engine

Here's how advertising specialists use search engine:
  • Implemented and maintained strategies to optimize search engine and pricing engine functionality.
  • Identified search engine optimization services.

14. KPIs

Here's how advertising specialists use kpis:
  • Analyzed the viewing and usage patterns of product website and overhauled its entire design to optimize click-rate and audience KPIs.

15. Media Planning

Media planning involves the process that goes into the identification, and execution of marketing plans, campaigns, and ads of audio, visual, and textual contents to maximize growth and sales via various media channels.

Here's how advertising specialists use media planning:
  • Manage the advertising agency account, in relations to advertisement strategies, campaign management and media planning.
  • Become an expert with industry trends, innovations and changes that affect media planning.
top-skills

What skills help Advertising Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on advertising specialist resumes?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

-Objective observation towards problem-solving and building tangible value
-Conceptual thinking and planning towards practical implementation
-Specialist skills in a very particular area of an advertising discipline landing credibility

What hard/technical skills are most important for advertising specialists?

Marthinus JC van Loggerenberg

Assistant Professor of Advertising, University of San Francisco

It really depends on the individual's field of expertise, but in general, I would say:

-Strategic planning skills that include sales strategy
-Market research and analysis, in particular, consumer behavior analysis
-Marketing expertise (or excellent understanding) in areas like SEO, lead generation, PPC, content creation, social media, etc.
-Value and process improvement, especially in the digital media space
-Computer skills to create marketing reports, ad mockups, and presentations (includes likes of MS Office, Adobe Photoshop or Illustrator, etc.)

What advertising specialist skills would you recommend for someone trying to advance their career?

Scott WallaceScott Wallace LinkedIn profile

Associate Professor of Journalism, University of Connecticut

The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!

What soft skills should all advertising specialists possess?

Stacia Wert-Gray Ph.D.

Professor of Marketing, Chairperson, University of Central Oklahoma

Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
Do you want to know more?
Read more about what experts have to say about advertising specialist

List of advertising specialist skills to add to your resume

Advertising specialist skills

The most important skills for an advertising specialist resume and required skills for an advertising specialist to have include:

  • Digital Marketing
  • Google Analytics
  • Google Adwords
  • Facebook
  • SEO
  • Marketing Campaigns
  • SEM
  • YouTube
  • PPC
  • Twitter
  • ROI
  • Linkedin
  • Search Engine
  • KPIs
  • Media Planning
  • Media Buying
  • Graphic Design
  • Market Research
  • Digital Campaigns
  • Creative Development
  • HTML
  • Copywriting
  • Social Media Management
  • Promotional Materials
  • Photo Shoots
  • Press Releases
  • Yahoo
  • Event Planning
  • Channel Marketing
  • Print ADS
  • Creative Agencies
  • Real Estate
  • Adobe Photoshop
  • Proofread
  • Business Relationships
  • Email Campaigns
  • Display ADS
  • Outbound Calls
  • Cold Calls
  • Funnels
  • Media Sales
  • Social Media Sites
  • Customer Relationships
  • Business Development

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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