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Top 50 Advertising Specialist Skills

Below we've compiled a list of the most important skills for an Advertising Specialist. We ranked the top skills based on the percentage of Advertising Specialist resumes they appeared on. For example, 12.5% of Advertising Specialist resumes contained Online as a skill. Let's find out what skills an Advertising Specialist actually needs in order to be successful in the workplace.

These are the most important skills for an Advertising Specialist:

1. Online

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high Demand
Here's how Online is used in Advertising Specialist jobs:
  • Develop rapport with education, retail and advocacy accounts/prospects - prepare comprehensive advertising campaigns both print and online.
  • Organized and executed the start-up internet advertising program for Essex County Newspapers called NorthShoreOnline.com.
  • Coordinated with local marketing contacts in other countries to successfully execute global online campaigns.
  • Interpreted and applied customer ideas to create online advertising aligned with corporate goals, best practices, and marketing initiatives.
  • Devised partnership with University of Michigan football and Visa to attract customers to new online billing service.
  • Provided research and advice regarding marketing trends and target customers for print periodicals and online news sites.
  • Spearheaded digital marketing efforts: Social Media, Search Engine Optimization, and other online resources.
  • Created and executed online contests in an effort to win new customers to Southwest Airlines.
  • Managed all online presence and social media outlets for event promotion and marketing strategies.
  • Utilize online and offline sources to cultivate new leads and develop/maintain your pipeline.
  • Sell ads for online, newspaper and free publication on a daily basis.
  • Generated a 15% increase in revenue per mailing and online issue.
  • Issued follow-up for phone calls, client feedback, and online conferences.
  • Designed and edited print and online ads based on client needs.
  • Assist clients with print and online production of ADS.
  • Compose images of products for online listings.
  • Developed and managed vertical online and offline campaigns for different business units including priority areas such as Healthcare and Public Service/Government.
  • Implement targeted online and mobile ad campaign strategies to drive opportunities for revenue and vehicle sales.
  • Compose descriptions of merchandise for posting to online storefront, classified ads, and auction sites.
  • Create content for print advertising, collateral pieces, online promotions, surveys and internal company "wwwnews" communications.

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2. New Accounts

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high Demand
Here's how New Accounts is used in Advertising Specialist jobs:
  • Maintain assigned account bases while developing new accounts.
  • Generated over $100K in new accounts.

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3. Customer Service

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high Demand
Here's how Customer Service is used in Advertising Specialist jobs:
  • Maintained business relationships with repeat advertisers by providing exposure plans and customer service.
  • Provided excellent customer services greeting and directing customers to store location.
  • Handled customer service and accounts receivable collections.
  • Provided customer service to customers entering business.
  • Maintained excellent customer service and satisfaction.
  • Provided excellence in customer service.
  • Provided customer service to advertisers.
  • Provided outstanding customer service experience.
  • Interfaced with the client, several marketing agencies, internal team, production facilities, customer service agency and translation agency.
  • Cable Advertising Sales which included prospecting for new business, customer service, writing commercial scripts, production, and scheduling.
  • Sell Ad space, Customer Service, Build Customer Rapport, Assist with Marketing Needs, and Networking.
  • Provided outstanding customer service; assisted ad layouts and in other departments as needed.
  • Displayed an elite level of professional customer service for subscribers and advertising clients.
  • Provide customer service and maintain a customer base of more than 400 customers.
  • Provided customer service support to advertisers, publishers, and vendors.
  • Handled multiple clients and upheld high end customer service standards.
  • Provided superior customer service to new and existing clients.
  • Provide Superior customer service at all times.
  • Provided outstanding customer service, analytical aptitude and the ability to understand and explain the financial information included on customer invoices.
  • Manage on-sale items and position them appropriately Unload freight trucks Customer service inquiries

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4. Company Website

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Here's how Company Website is used in Advertising Specialist jobs:
  • Ascertained customers' needs to build and place appropriate ads on company website.

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5. Internal Departments

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Here's how Internal Departments is used in Advertising Specialist jobs:
  • Maintained positive relationships with clients, advertisers, third-party vendors and internal departments.
  • Worked as the liaison between internal departments in order to ensure property advertising.

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6. Google Analytics

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Here's how Google Analytics is used in Advertising Specialist jobs:
  • Provide analysis for campaigns from Google Analytics.
  • Experience with Google Analytics and involved with implementation to ethanallen.com.

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2 Google Analytics Jobs

No jobs at selected location

7. Facebook

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high Demand
Here's how Facebook is used in Advertising Specialist jobs:
  • Manage CER gift and B-Day program Creative writing and handling Facebook, blogs and local mail outs.
  • Worked remotely, creating and optimizing Facebook ad campaigns for clients in several verticals.
  • Improved awareness of company services on social media platforms such as Facebook and Twitter.
  • Create and manage ad copy for Google, MSN, and Facebook.
  • Generate ads for newly launched website through Facebook and Twitter -Coordinate scheduling and location of advertisements
  • Worked closely with Scottrade's social team to advertise on multiple social networks including Facebook, Twitter and YouTube.
  • Created images and other viral media to garner likes and attention to help facebook pages grow.
  • Oversee all social media outlets including, Facebook, Twitter, Google + and Pinterest.
  • Managed Revel's Social Media networks including Facebook, Twitter, and Instagram.
  • Used Buffer and Hootsuite to publish posts on Facebook, Instagram, Twitter, and LinkedIn.
  • managed large facebook pages to make sure they were earning income.

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8. SEO

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high Demand
Here's how SEO is used in Advertising Specialist jobs:
  • Assisted in organization and optimization of large accounts, while communicating with marketing departments or coordinating with SEO agencies.
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
  • Implemented SEO tactics on site and off site and analyzed results in a direct response agency.
  • Apply business rules through use of Mercado Product Managing Database for SEO.
  • Shared SEO knowledge and best practices with business owners around the world

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9. Sales Goals

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high Demand
Here's how Sales Goals is used in Advertising Specialist jobs:
  • Use persuasive selling techniques to up sell customers and reach individual and team sales goals.
  • Prepared sales reports on sales goals, current special offers, and sales territories.
  • Collaborated with the Marketing and Operations teams to help achieve sales goals.
  • Achieved weekly sales goals of $5,000 to $7,000 on a weekly basis.
  • Maintained relationships with clients to increase business Worked as a team to reach sales goals through cold calls

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10. Promotional Materials

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high Demand
Here's how Promotional Materials is used in Advertising Specialist jobs:
  • Organize and manage all marketing and other promotional materials for trade shows including trade show booth design and update.
  • Managed and produced in-store signage and promotional materials for 360 stores on a weekly basis.
  • Key Achievements: - Cooperation with the IT department for the development of software of promotional materials inventory control.

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11. New Clients

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12. Special Events

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Here's how Special Events is used in Advertising Specialist jobs:
  • Provided strategic geographic advertising expertise for outside sales force to support lead generation for sales meetings and special events.
  • Developed promotional fliers for pool tournaments, birthdays, corporate outings, and other special events.
  • Prepared and reviewed legal documents for special events and advertising for Fort Riley MWR.
  • Worked on special events on Fort Riley, and with off post activities.
  • Coordinated and played an integral role in planning of special events.
  • Designed media to be used in-stores for special events.
  • Recommended multi-media channels such as direct mail, newspaper, special events and community outreach to drive traffic into stores.

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13. Search Engine Optimization

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14. Real Estate

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Here's how Real Estate is used in Advertising Specialist jobs:
  • Trained real estate office personnel on writing effective advertising copy.
  • Developed relationships with Real Estate agents to set up profitable advertising through brand ads and lead generation.
  • Linked Google + page with Google AdWords account resulting in more advertising real estate.
  • Delivered papers to real estate customers on request.
  • Directed the sale of line and display real estate advertising to realtors, builders and major residential apartment and condominium complexes.
  • Radio Awards and THE MARCH OF DIMES Committee, Real Estate License and Insurance Certification.
  • Provided property management for local and foreign clients Managed and increased advertising sales for real estate Responded quickly to property emergencies

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15. ROI

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Here's how ROI is used in Advertising Specialist jobs:
  • Managed accounts to ensure an increase in campaign performance and ROI.
  • Analyzed ROI to identify trends and opportunities for future campaigns.
  • Present ROI/ROAS through monthly reporting.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Managed cross-functional teams to plan and implement major corporate sponsorships such as Detroit 300 activities and the DTE Energy centennial planning.

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16. CRM

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Here's how CRM is used in Advertising Specialist jobs:
  • Use Customer Relationship Management (CRM) system to track progress and identify opportunities for revenue and service.
  • Use a Microsoft CRM program.
  • Analyzed and reported on advertising success through Google Analytics, SugarCRM and other software tools.

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17. Adobe Photoshop

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Here's how Adobe Photoshop is used in Advertising Specialist jobs:
  • Use graphic tools such as Adobe Photoshop and InDesign.
  • Advertised upcoming film screenings through the creation and distribution of flyers Utilized Adobe Photoshop to create the designs.

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18. PPC

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Here's how PPC is used in Advertising Specialist jobs:
  • Manage the creation, successful implementation, and ongoing optimization of digital display and PPC campaign activities for our education clients.
  • Assist Senior Account Executives with PPC up-sell opportunities.

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2 PPC Jobs

No jobs at selected location

19. Proofread

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average Demand
Here's how Proofread is used in Advertising Specialist jobs:
  • Proofread all Spanish-language materials and coordinated certification with translation agency.
  • Prepare content, incorporate/oversee edit rounds and proofread finalized material.
  • Proofread wireless phone advertisements for newspaper.
  • Ensured print content met strict editorial and accuracy standards through extensive editing and proofreading.
  • Provided proofreading support for final layout before press deadline.
  • Demonstrated writing, layout, and proofreading skills.
  • Proofread ads and submitted ad work orders.

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20. Twitter

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21. Local Businesses

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Here's how Local Businesses is used in Advertising Specialist jobs:
  • Contacted Local Businesses and National Agency's advertising publication sales.
  • Utilize entrepreneurial mindset to manage territory through creative communication and marketing strategies to engage local businesses.

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22. SEM

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average Demand
Here's how SEM is used in Advertising Specialist jobs:
  • Assisted executive travel sales personnel with creative advertisement of weekly travel section and assisted with national daily advertisements.
  • Developed and performed advertisement for products and services offered.
  • Advised clients in designing advertisements and advertising campaigns.
  • Maintained monthly publication Gulf & Bay advertisement orders.
  • Design and create promotional advertisement pieces such as Email advertisements, postcards, newsletters, brochures, pamphlets, etc.
  • Developed company website from scratch and leveraged knowledge of Search Engine Marketing (SEM) to increase traffic.
  • Work with agencies and business drivers on direct mail advertisements, emails, and post office advertising kits.
  • Manage the advertising agency account, in relations to advertisement strategies, campaign management and media planning.
  • Handled marketing for our home town newspaper and assisted in the design of the advertisements purchased.
  • Proof print advertisements, billboards, TV/Radio commercials to ensure they properly support communication objectives.
  • Explored new creative ways of advertisement in order to bring in new clientele.
  • Manage the production of postal service advertisement in the moving and shipping guides.
  • Inform customers of available options for advertisement artwork, and provide samples.
  • Advised customers to renew previous advertisements with us from the past.
  • Consulted directly with client to discuss current and future advertisement.
  • Photoshopped appealing advertisements for special equipment per brand that included company logo.
  • Created aesthetically-pleasing advertisements that complemented the products.
  • Created advertisements, email campaigns, and more for campus organization, resulting successfully attracting new clients.
  • Assisted in the planning and development of marketing and advertisement campaigns during British Pe-troleum spill crisis.
  • Designed advertisements, trade show banners and signage from concept through completion.

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23. Data Entry

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Here's how Data Entry is used in Advertising Specialist jobs:
  • Reduced data entry discrepancies by 25%.
  • Follow up and maintenance of accounts Data entry: ads, account information Some cold calling to acquire new customers

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25. Press Releases

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Here's how Press Releases is used in Advertising Specialist jobs:
  • Compile advertising materials related to accreditation visits, renewal applications, new campus applications and press releases from Corporate Communications.
  • Facilitated process for creating and distributing press releases as well as managed content on Revel's Media Center.
  • Created and distributed 500 press releases weekly.
  • Work Performed: Copywriter for press releases, product literature, and videos Editor of Dealer newsletter Media planner/buyer.

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26. Customer Base

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Here's how Customer Base is used in Advertising Specialist jobs:
  • Developed customer base through prospecting and networking.
  • establish reoccurring accounts and maintain strong customer base in a friendly professional manner.

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27. Promotional Events

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Here's how Promotional Events is used in Advertising Specialist jobs:
  • Develop promotional events with community organizations to drive cause-awareness and strengthen our brand.
  • Contributed to increased customer awareness and overall revenue through marketing and promotional events.
  • Helped Schedule promotional events and located the target demographic.
  • Reviewed and researched results of sponsorship and promotional events.

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28. Customer Relationships

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Here's how Customer Relationships is used in Advertising Specialist jobs:
  • Established and managed new and existing customer relationships.
  • Increased and maintained customer relationships by 40% in assigned territories by constructing and improving cold calling and referral based business.
  • Earned Assistant-of-the-Month (April) for boosting customer base and developing strong customer relationships.
  • Generate new sales accounts Meet with prospective advertisers Close sale and maintain customer relationships

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29. Cold Calls

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30. KPI

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Here's how KPI is used in Advertising Specialist jobs:
  • Created action plan increasing team KPI's by 25% utilizing specialized techniques.
  • Credited with generating increased personal KPI's by 100%.
  • Analyzed the viewing and usage patterns of product website and overhauled its entire design to optimize click-rate and audience KPIs.

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31. Creative Direction

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Here's how Creative Direction is used in Advertising Specialist jobs:
  • Created content and creative direction for ten email campaigns and five print advertisements each month.

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32. Sales Representatives

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Here's how Sales Representatives is used in Advertising Specialist jobs:
  • Facilitated digital media sales and customer service training for sales representatives.
  • Partnered with six advertising sales representatives and managers to ensure digital sales goals were met.
  • Collaborated with sales representatives and clients to meet their advertising goals.
  • Worked closely with sales representatives to ensure successful ad campaigns.
  • Coordinated national tradeshows and executed regional advertising program for 150 external sales representatives to enhance product sales.

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33. Phone Calls

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Here's how Phone Calls is used in Advertising Specialist jobs:
  • Created ads for houses, apartments, and commercial spaces to be sold or rented Answer phone calls and set up appointments
  • Conducted outbound phone calls to live internet leads educating Managed a team of four outbound sales reps/appointment setters.
  • Answered phone calls for all advertising queries and inputting data, advertising contents into computer Ordered office supplies

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34. Photo Shoots

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Here's how Photo Shoots is used in Advertising Specialist jobs:
  • Coordinated film and photo shoots on behalf of on-property clients, i.e.
  • Design and layout retail ads, art direct photo shoots, wrote copy
  • Directed photographers and food stylists at off-site photo shoots to ensure quality photos were produced to meet clientele standards.

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35. Market Research

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Here's how Market Research is used in Advertising Specialist jobs:
  • Perform market research, identify potential suppliers, and create solicitation packages.

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36. Business Development

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Here's how Business Development is used in Advertising Specialist jobs:
  • Cultivated relationships with existing clients while engaging in aggressive business development efforts to acquire new customers and drive revenue.
  • Gather marketing research, create strategic business development plans, and forecast annual budgets to maximize revenue opportunities and profits.
  • Coordinated with the Business Development team to provide advertising support for new product launches such as DISH Network.
  • Started as New Business Development, was promoted in three months to Account Executive.
  • Account Management & New Business Development.

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37. Web Content

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Here's how Web Content is used in Advertising Specialist jobs:
  • Generated, launched and managed performance of dynamic web advertising campaigns, developed and managed web content formatted with HTML.
  • Contributed to the design and development of marketing materials including media kits and web content/copy.

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38. Special Projects

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Here's how Special Projects is used in Advertising Specialist jobs:
  • Work on special projects as needed to support the digital team.
  • Assisted in multiple advertising campaigns and special projects.

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39. Youtube

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low Demand
Here's how Youtube is used in Advertising Specialist jobs:
  • Brand spokesperson for "How To" YouTube videos which offers awareness training and user instructions for new or current customers.

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40. Graphic Design

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Here's how Graphic Design is used in Advertising Specialist jobs:
  • Managed graphic designers and merchandising specialists to ensure all assignments were done correctly and efficiently.
  • Experienced in graphic design and desktop publishing for large non-profit organization.
  • Developed advertising copy and graphic design for newspaper and magazine advertisements.
  • Use a variety of graphic design programs on both PC and Macintosh platforms to design advertising campaigns.
  • Create and edit advertisements through graphic design Build and create client relationship with both online and print advertising.

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41. Yahoo

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low Demand
Here's how Yahoo is used in Advertising Specialist jobs:
  • Analyzed behavioral and demographic targeting through Yahoo!, email campaigns, SEO and mobile ads.
  • Worked extensively with Google and Yahoo.
  • Managed and optimized self-serve advertising accounts on the bing/Yahoo!
  • Managed and optimized between 25-30 existing bing/Yahoo!
  • Added over 20,000 search terms to Google, Yahoo and Bing pay per click accounts.
  • Managed Auto Body Toolmart's pay per click accounts in Google, Yahoo and Bing.

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42. Business Owners

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Here's how Business Owners is used in Advertising Specialist jobs:
  • Interact with business owners to increase their income.

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43. Sales Department

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Here's how Sales Department is used in Advertising Specialist jobs:
  • Manage an online database for advertising sales department of the family business
  • Direct liaison between executive management in both marketing and sales departments.

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44. Potential Customers

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Here's how Potential Customers is used in Advertising Specialist jobs:
  • Researched previous customer advertising to determine viable customers to meet sales quotas and identify potential customers for upcoming special advertising sections.
  • Present advertising and marketing ideas to potential customers and organizations.
  • Expedited advertising brochures to potential customers.

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45. Market Share

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Here's how Market Share is used in Advertising Specialist jobs:
  • Increased market share by launching Hispanic merchandising for selected independent operators.
  • Helped clients grow sales, build brands, get exposure and gain market share by strategically utilizing outdoor and out-of-home media.
  • Contribute to the company's goals and objectives and improve market share, customer satisfaction and productivity performance.

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46. Sales Presentations

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Here's how Sales Presentations is used in Advertising Specialist jobs:
  • Develop and deliver sales presentations and close sales in a professional and effective manner.
  • Develop custom strategic advertising plans, conduct sales presentations, cold calls.

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48. Outbound Calls

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Here's how Outbound Calls is used in Advertising Specialist jobs:
  • Make daily inbound/outbound calls to prospective and existing customers about various recruitment advertising programs.
  • Corresponded with outbound calls, chat and email.
  • Initiate outbound calls to prospective advertisers.

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49. Powerpoint

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low Demand
Here's how Powerpoint is used in Advertising Specialist jobs:
  • Developed sales collateral, ads and PowerPoint presentations for management.
  • Collaborated with Director of Marketing in the production of PowerPoint presentations to sales prospects.

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50. Promotional Products

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Here's how Promotional Products is used in Advertising Specialist jobs:
  • Created the credit union newsletter and provide promotional products and advertisements for the credit union.
  • Supplied promotional products to increase exposure to target markets.

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Advertising Specialist Jobs

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20 Most Common Skills For An Advertising Specialist

Online

17.7%

New Accounts

11.8%

Customer Service

11.1%

Company Website

8.2%

Internal Departments

5.4%

Google Analytics

4.6%

Facebook

3.8%

SEO

3.8%

Sales Goals

3.7%

Promotional Materials

3.6%

New Clients

3.5%

Special Events

3.0%

Search Engine Optimization

2.9%

Real Estate

2.8%

ROI

2.7%

CRM

2.7%

Adobe Photoshop

2.7%

PPC

2.1%

Proofread

2.0%

Twitter

2.0%
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Typical Skill-Sets Required For An Advertising Specialist

Rank Skill
1 Online 12.5%
2 New Accounts 8.3%
3 Customer Service 7.8%
4 Company Website 5.7%
5 Internal Departments 3.8%
6 Google Analytics 3.2%
7 Facebook 2.7%
8 SEO 2.7%
9 Sales Goals 2.6%
10 Promotional Materials 2.5%
11 New Clients 2.5%
12 Special Events 2.1%
13 Search Engine Optimization 2.0%
14 Real Estate 1.9%
15 ROI 1.9%
16 CRM 1.9%
17 Adobe Photoshop 1.9%
18 PPC 1.5%
19 Proofread 1.4%
20 Twitter 1.4%
21 Local Businesses 1.3%
22 SEM 1.3%
23 Data Entry 1.3%
24 Print ADS 1.3%
25 Press Releases 1.3%
26 Customer Base 1.2%
27 Promotional Events 1.2%
28 Customer Relationships 1.2%
29 Cold Calls 1.1%
30 KPI 1.1%
31 Creative Direction 1.1%
32 Sales Representatives 1.0%
33 Phone Calls 1.0%
34 Photo Shoots 1.0%
35 Market Research 1.0%
36 Business Development 1.0%
37 Web Content 1.0%
38 Special Projects 0.9%
39 Youtube 0.9%
40 Graphic Design 0.9%
41 Yahoo 0.8%
42 Business Owners 0.8%
43 Sales Department 0.8%
44 Potential Customers 0.8%
45 Market Share 0.7%
46 Sales Presentations 0.7%
47 Print Advertisements 0.7%
48 Outbound Calls 0.7%
49 Powerpoint 0.7%
50 Promotional Products 0.7%
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