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What does an advertising specialist do?

Updated January 8, 2025
6 min read

The advertising specialist is responsible for leading the advertising agency by creating and developing advertising campaigns and coordinating with clients. An advertising specialist is good at pitching new accounts, managing different project accounts, and collaborating ideas to creative teams. They specialize in a wide range of several advertising channels with television, radio, newspapers, magazines, and digital platforms. In addition, part of their task is to deliver custom-fit presentations to current and prospective clients in order to gain new business and drive revenue.

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Advertising specialist responsibilities

Here are examples of responsibilities from real advertising specialist resumes:

  • Manage accounts to ensure an increase in campaign performance and ROI.
  • Implement, manage NPRP s LinkedIn account, successfully create content and run advertising campaigns.
  • Generate, launch and manage performance of dynamic web advertising campaigns, develop and manage web content format with HTML.
  • Design and produce catalogs, brochures, technical and training manuals, presentations, business cards, and in-house forms.
  • Create and implement strategic SEM advertising plans and launch campaigns.
  • Analyze ROI to identify trends and opportunities for future campaigns.
  • Utilize HTML knowledge to enhance corporate website and increase web traffic.
  • Learned to use the accounting software Quickbooks to document orders and payments.
  • Develop creative pay-per-click (PPC) ad copies to generate high quality traffic.
  • Work remotely, creating and optimizing Facebook ad campaigns for clients in several verticals.
  • Implement SEO tactics on site and off site and analyze results in a direct response agency.
  • Work with clients to strategically outline, implement and launch re-marketing SEM campaigns and monitor results.
  • Assist in organization and optimization of large accounts, while communicating with marketing departments or coordinating with SEO agencies.
  • Analyze the viewing and usage patterns of product website and overhaul its entire design to optimize click-rate and audience KPIs.
  • Develop copywriting and produce new commercials.

Advertising specialist skills and personality traits

We calculated that 22% of Advertising Specialists are proficient in Digital Marketing, Google Analytics, and Google Adwords. They’re also known for soft skills such as Initiative, Organizational skills, and Communication skills.

We break down the percentage of Advertising Specialists that have these skills listed on their resume here:

  • Digital Marketing, 22%

    Conducted over 10 weekly meetings consulting businesses on digital marketing

  • Google Analytics, 11%

    Analyzed and reported on advertising success through Google Analytics, SugarCRM and other software tools.

  • Google Adwords, 7%

    Linked Google + page with Google AdWords account resulting in more advertising real estate.

  • Facebook, 7%

    Manage CER gift and B-Day program Creative writing and handling Facebook, blogs and local mail outs.

  • SEO, 4%

    Assisted in organization and optimization of large accounts, while communicating with marketing departments or coordinating with SEO agencies.

  • Marketing Campaigns, 4%

    Gather and recommend relevant content for web-based marketing campaigns.

Most advertising specialists use their skills in "digital marketing," "google analytics," and "google adwords" to do their jobs. You can find more detail on essential advertising specialist responsibilities here:

Initiative. One of the key soft skills for an advertising specialist to have is initiative. You can see how this relates to what advertising specialists do because "advertising sales agents must actively seek new clients, keep in touch with current clients, and expand their client base, in order to meet sales quotas." Additionally, an advertising specialist resume shows how advertising specialists use initiative: "designed & implemented strategic marketing campaigns, product promotions & joint advertising initiatives for multi-million dollar grocery retail client. "

Organizational skills. Another essential skill to perform advertising specialist duties is organizational skills. Advertising specialists responsibilities require that "agents work with many clients, each of whom may be at a different stage in the sales process." Advertising specialists also use organizational skills in their role according to a real resume snippet: "designed page layouts, photo retouching and photo research, attended photo shoots, participated in organizational meetings. "

Communication skills. advertising specialists are also known for communication skills, which are critical to their duties. You can see how this skill relates to advertising specialist responsibilities, because "advertising sales agents must be persuasive during sales calls." An advertising specialist resume example shows how communication skills is used in the workplace: "compile advertising materials related to accreditation visits, renewal applications, new campus applications and press releases from corporate communications. "

See the full list of advertising specialist skills

The three companies that hire the most advertising specialists are:

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Compare different advertising specialists

Advertising specialist vs. Junior account executive

A junior account executive is responsible for handling project and client accounts, strategizing management techniques to achieve the client's goals and objectives. Junior account executives regularly coordinate with the clients for progress updates of their accounts, including plan adjustments and account performance. They also analyze the current market trends and conduct data analysis to identify business opportunities and services that the company may acquire to generate more client resources and increase the company's revenues and profitability.

We looked at the average advertising specialist salary and compared it with the wages of a junior account executive. Generally speaking, junior account executives are paid $2,943 higher than advertising specialists per year.While their salaries may differ, the common ground between advertising specialists and junior account executives are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like facebook, seo, and twitter.

While similarities exist, there are also some differences between advertising specialists and junior account executive. For instance, advertising specialist responsibilities require skills such as "digital marketing," "google analytics," "google adwords," and "b testing." Whereas a junior account executive is skilled in "account executives," "crm," "client accounts," and "client facing." This is part of what separates the two careers.

The education levels that junior account executives earn slightly differ from advertising specialists. In particular, junior account executives are 2.8% more likely to graduate with a Master's Degree than an advertising specialist. Additionally, they're 0.2% more likely to earn a Doctoral Degree.

Advertising specialist vs. Sales/marketing

Among the responsibilities of working in sales and marketing is to reach out to clients to achieve sales targets and secure customer satisfaction. It is also essential to come up and develop strategies to obtain sales and find new opportunities that will strengthen the client base and improve the company's brand and image. Furthermore, working in sales and marketing requires coordination with team members and superiors, so it is vital to have an active line of coordination and communication.

On average, sales/marketing earn a $9,107 lower salary than advertising specialists a year.While the salary may differ for these jobs, they share a few skills needed to perform their duties. Based on resume data, both advertising specialists and sales/marketing have skills such as "digital marketing," "facebook," and "seo. "

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that advertising specialist responsibilities requires skills like "google analytics," "google adwords," "b testing," and "marketing campaigns." But a sales/marketing might use other skills in their typical duties, such as, "customer relations," "customer service," "product knowledge," and "instagram."

Sales/marketing earn similar levels of education than advertising specialists in general. They're 1.1% more likely to graduate with a Master's Degree and 0.2% more likely to earn a Doctoral Degree.

Advertising specialist vs. Marketing account executive

Marketing account executives manage and develop marketing campaigns in promoting services and products. They work with other employees in market research, distribution, sales, advertising, and sales. They connect the financial service company or advertising agency and the existing client. They have to handle the daily affairs of the organization. They see to it that customers are satisfied with the products or services they received. As a marketing account executive, you are expected to bring in more clients into the company to improve corporate revenue.

On average scale, marketing account executives bring in higher salaries than advertising specialists. In fact, they earn a $2,749 higher salary per year.Using the responsibilities included on advertising specialists and marketing account executives resumes, we found that both professions have similar skill requirements, such as "digital marketing," "google adwords," and "facebook.rdquo;

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, an advertising specialist is likely to be skilled in "google analytics," "b testing," "youtube," and "kpis," while a typical marketing account executive is skilled in "c-level," "crm," "customer satisfaction," and "lead generation."

When it comes to education, marketing account executives tend to earn similar degree levels compared to advertising specialists. In fact, they're 1.7% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.

Advertising specialist vs. Marketing consultant

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing consultants tend to earn a higher pay than advertising specialists by an average of $20,356 per year.While their salaries may vary, advertising specialists and marketing consultants both use similar skills to perform their duties. Resumes from both professions include skills like "digital marketing," "google analytics," and "google adwords. "

Even though a few skill sets overlap between advertising specialists and marketing consultants, there are some differences that are important to note. For one, an advertising specialist might have more use for skills like "seo," "search engine," "kpis," and "integrated marketing." Meanwhile, some responsibilities of marketing consultants require skills like "customer service," "web content," "salesforce marketing cloud," and "salesforce. "

The average resume of marketing consultants showed that they earn higher levels of education compared to advertising specialists. So much so that theyacirc;euro;trade;re 7.1% more likely to earn a Master's Degree and more likely to earn a Doctoral Degree by 0.4%.

Types of advertising specialist

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.