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In 1950, promotional product salesman Joseph Segel created his own directory called the Advertising Specialty Register and started the company Advertising Specialty Institute.
The company was sold to Maurice Cohn in 1962, who dedicated his career to improving and expanding ASI. Joe Segal went on to establish QVC and the Franklin Mint.
In 1964, the company was sold to Maurice Cohn, whose family still owns the company today.
Norman Cohn was named ASI's chairman of the board in 1967 and remains active in the company.
From 1972 until coming to ASI, Steve Bright was a partner in the Iowa law firm of Phelan, Tucker, Mullen, Bright and Walker.
In 1988, Cohn led the team that developed ESP®, which quickly became the advertising specialty industry's most widely used research tool and business platform.
In 2003, he received the Award of Merit from the Philadelphia Art Alliance and is currently a frequent speaker at national and international conferences.
In 2016, he was recognized with PPAI's Pioneer Award, which recognizes people whose business acumen or technological skills played a role in the advancement of the promotional products industry.
She’s won numerous journalism awards, including prestigious national Jesse H. Neal Awards for a cover story on economic and cultural shifts in China and its impact on the promo industry and for Best Profile on the 2018 Counselor Person of the Year.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| Bonnier | 2007 | $350.0M | 9,226 | - |
| Campbell-Ewald | 1911 | $50.8M | 1,400 | - |
| Arnold Worldwide | 1946 | $71.0M | 725 | - |
| Dominion Enterprises | 1991 | $1.1B | 3,100 | 76 |
| GALE | 2014 | $21.4M | 420 | 23 |
| Alliance Data | 1996 | $5.7B | 8,000 | 31 |
| Leo Burnett | 1935 | $1.9B | 9,000 | - |
| Groupon | 2008 | $492.6M | 6,000 | 20 |
| Primacy | 1994 | $15.0M | 120 | - |
| ePromos.com | 1998 | $82.0M | 180 | 7 |
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Advertising Specialty Institute may also be known as or be related to Advertising Specialty Inst, Advertising Specialty Institute, Advertising Specialty Institute Inc, Advertising Specialty Institute, Inc., The Advertising Specialty Institute and The Advertising Specialty Institute, Inc.