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What is an advertising writer and how to become one

Updated January 8, 2025
2 min read
There is more than meets the eye when it comes to being an advertising writer. For example, did you know that they make an average of $29.12 an hour? That's $60,578 a year! Between 2018 and 2028, the career is expected to grow 4% and produce 5,900 job opportunities across the U.S.
ScoreAdvertising WriterUS Average
Salary
4.7

Avg. Salary $60,578

Avg. Salary $59,228

Stability level
6.2

Growth rate 4%

Growth rate 0.3%

Diversity
6.7
Race

American Indian and Alaska Native 0.35%

Asian 4.89%

Black or African American 5.85%

Hispanic or Latino 7.53%

Unknown 5.57%

White 75.81%

Gender

female 61.39%

male 38.61%

Age - 41
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 41
Stress level
6.2

Stress level is manageable

7.1 - high

Complexity level
8.4

Complexity level is challenging

7 - challenging

Work life balance
5.5

Work life balance is fair

6.4 - fair

Advertising writer career paths

Key steps to become an advertising writer

  1. Explore advertising writer education requirements

    Most common advertising writer degrees

    Bachelor's

    77.9 %

    Master's

    9.1 %

    Associate

    9.1 %
  2. Start to develop specific advertising writer skills

    SkillsPercentages
    Real Estate22.90%
    Press Releases22.09%
    Feature Stories19.12%
    Target Audience18.28%
    SEO17.61%
  3. Complete relevant advertising writer training and internships

    Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New advertising writers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an advertising writer based on U.S. Bureau of Labor Statistics data and data from real advertising writer resumes.
  4. Research advertising writer duties and responsibilities

    • Collaborate with overseas team and manage documents using SharePoint to conceptualize and generate new marketing content.
    • Proofread & edit page layouts prior to printing of final advertisement.
    • Research competitor's sites, write the copy and make sure everything are HTML tag correctly.
    • Maintain Facebook page posting for BoredLion.com.
  5. Apply for advertising writer jobs

    Now it's time to start searching for an advertising writer job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first advertising writer job

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Average advertising writer salary

The average advertising writer salary in the United States is $60,578 per year or $29 per hour. Advertising writer salaries range between $43,000 and $84,000 per year.

Average advertising writer salary
$60,578 Yearly
$29.12 hourly

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Advertising writer reviews

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A zippia user wrote a review on Apr 2019
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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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