Advertising writer demographics and statistics in the US
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Advertising writer demographics by:
Advertising writer gender statistics
61.4% of advertising writers are women and 38.6% of advertising writers are men.
- Female, 61.4%
- Male, 38.6%
Advertising writer gender ratio
| Gender | Percentages |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
Advertising writer gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$59,471
Female income
$57,422
Advertising writer gender ratio over time
This data breaks down the percentage of men and women in advertising writer positions over time. Currently, 61.4% of advertising writers are female.
Advertising writer gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 36.89% | 63.11% |
| 2011 | 38.07% | 61.93% |
| 2012 | 38.59% | 61.41% |
| 2013 | 40.49% | 59.51% |
| 2014 | 39.98% | 60.02% |
| 2015 | 37.54% | 62.46% |
| 2016 | 34.68% | 65.32% |
| 2017 | 35.40% | 64.60% |
| 2018 | 38.67% | 61.33% |
| 2019 | 34.94% | 65.06% |
| 2020 | 36.91% | 63.09% |
| 2021 | 38.61% | 61.39% |
Advertising writer related jobs gender ratio
We compared advertising writers with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| Advertising Writer | 39% | 61% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Advertising writer demographics by race
The most common ethnicity among advertising writers is White, which makes up 75.8% of all advertising writers. Comparatively, 7.5% of advertising writers are Hispanic or Latino and 5.9% of advertising writers are Black or African American.
- White, 75.8%
- Hispanic or Latino, 7.5%
- Black or African American, 5.9%
- Unknown, 5.6%
- Asian, 4.9%
- American Indian and Alaska Native, 0.3%
Advertising writer race
| Advertising writer race | Percentages |
|---|---|
| White | 75.8% |
| Hispanic or Latino | 7.5% |
| Black or African American | 5.9% |
| Unknown | 5.6% |
| Asian | 4.9% |
| American Indian and Alaska Native | 0.3% |
Advertising writer race and ethnicity over time
See how advertising writer racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Advertising writer race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.29% | 4.98% | 4.17% | 4.56% |
| 2011 | 83.43% | 5.20% | 3.54% | 5.32% |
| 2012 | 81.37% | 5.74% | 4.32% | 5.66% |
| 2013 | 81.41% | 5.03% | 3.96% | 6.19% |
| 2014 | 80.16% | 5.83% | 3.98% | 6.60% |
| 2015 | 80.97% | 5.13% | 4.41% | 6.57% |
| 2016 | 81.03% | 5.55% | 4.25% | 6.20% |
| 2017 | 82.10% | 5.18% | 4.45% | 5.43% |
| 2018 | 80.75% | 4.80% | 4.14% | 7.01% |
| 2019 | 79.65% | 5.76% | 3.97% | 7.07% |
| 2020 | 76.67% | 5.77% | 4.32% | 7.47% |
| 2021 | 75.81% | 5.85% | 4.89% | 7.53% |
Advertising writer wage gap by race
According to our data, unknown advertising writers have the highest average salary compared to other ethnicities. Asian advertising writers have the lowest average salary at $58,036.
| Ethnicity | Salary |
|---|---|
| Unknown | $60,588 |
| White | $59,712 |
| Black or African American | $59,869 |
| Asian | $58,036 |
| Hispanic or Latino | $59,180 |
Average advertising writer age
See how the average age of advertising writers varies based on ethnicity and gender.
Male
Female
Advertising writer age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34.5 | 36 |
| White | 44 | 41 |
| Black or African American | 38.5 | 41 |
| Asian | 34 | 35 |
| Hispanic or Latino | 30.5 | 34 |
Advertising writer age breakdown
The average age of advertising writers is 40+ years years old, representing 52% of the advertising writer population.
Advertising writer age breakdown
| Advertising Writer Years | Percentages |
|---|---|
| 40+ years | 52% |
| 30-40 years | 30% |
| 20-30 years | 18% |
Advertising writer educational attainment
The most common degree for advertising writers is bachelor's degree, with 78% of advertising writers earning that degree. The second and third most common degree levels are master's degree degree at 9% and master's degree degree at 9%.
- Bachelor's, 78%
- Master's, 9%
- Associate, 9%
- High School Diploma, 1%
- Other Degrees, 3%
Advertising writers by degree level
| Advertising writer degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 9% |
| Associate | 9% |
| High School Diploma | 1% |
| Other Degrees | 3% |
Advertising writer jobs you might like
Advertising writer wage gap by degree level
According to the data, advertising writers with a Doctorate degree earn more than those without, at $66,742 annually. With a Master's degree, advertising writers earn a median annual income of $63,195 compared to $63,016 for advertising writers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $63,195 |
| Bachelor's Degree | $63,016 |
| Doctorate Degree | $66,742 |
Advertising writer employment statistics
Most advertising writers work for a private in the media industry.
Company size where advertising writers work
Below, you can see the size of companies where advertising writers work.
Advertising writer jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 19% |
| 100 - 500 employees | 32% |
| 1,000 - 10,000 employees | 14% |
| > 10,000 employees | 24% |
Advertising writer jobs by company type
Employees with the advertising writer job title have their preferences when it comes to working for a company. For instance, most advertising writers prefer to work at private companies over public companies.
Advertising writer jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 26% |
| Private | 63% |
| Government | 6% |
Advertising writer jobs by industry
The most common industries for advertising writers are media, retail and professional.
Advertising writer industry statistics
| Industry | Percentages |
|---|---|
| Media | 38% |
| Retail | 15% |
| Fortune 500 | 8% |
| Professional | 8% |
| Hospitality | 8% |
| Technology | 8% |
| Government | 5% |
| Education | 5% |
| Start-up | 3% |
| Real Estate | 3% |
| Automotive | 3% |
Advertising writer turnover and employment statistics
Advertising writer unemployment rate over time
The unemployment rate for advertising writers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Advertising writer unemployment rate by year
| Year | Advertising writer unemployment rate |
|---|---|
| 2010 | 7.42% |
| 2011 | 6.99% |
| 2012 | 6.73% |
| 2013 | 6.55% |
| 2014 | 7.00% |
| 2015 | 5.19% |
| 2016 | 5.17% |
| 2017 | 5.38% |
| 2018 | 5.51% |
| 2019 | 5.71% |
| 2020 | 6.81% |
| 2021 | 7.01% |
Average advertising writer tenure
The average advertising writer stays at their job for 1-2 years, based on the 105 advertising writers resumes in Zippia's database.
Advertising writer tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 41% |
| 3-4 years | 17% |
| 5-7 years | 7% |
| 8-10 years | 5% |
| 11+ years | 9% |
Advertising writer LGBT ratio compared to similar jobs
Review the percent of advertising writers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sports Internship | 10.10% | 48,236 |
| Radio Show Host | 10.34% | 12,265 |
| Community Relations Specialist | 12.01% | 28,509 |
| Newspaper Copy Editor | 12.38% | 4,878 |
| Educational Interpreter | 14.90% | 5,541 |
| Advertising Writer | 16.36% | - |
| Train Announcer | 16.36% | 1,244 |
Similar advertising writer jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sports Internship | 10.10% | 48,236 |
| Radio Show Host | 10.34% | 12,265 |
| Community Relations Specialist | 12.01% | 28,509 |
| Newspaper Copy Editor | 12.38% | 4,878 |
| Educational Interpreter | 14.90% | 5,541 |
| Train Announcer | 16.36% | 1,244 |
Foreign languages spoken by advertising writers
The most common foreign language among advertising writers is Spanish at 30.8%. The second-most popular foreign language spoken is German at 15.4% and Chinese is the third-most popular at 7.7%.
- Spanish, 30.8%
- German, 15.4%
- Chinese, 7.7%
- Filipino, 7.7%
- Dutch, 7.7%
- Other, 30.7%
Advertising writer languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 30.8% |
| German | 15.4% |
| Chinese | 7.7% |
| Filipino | 7.7% |
| Dutch | 7.7% |
| Other | 30.7% |