Advertising writer skills for your resume and career

Updated January 8, 2025

1 min read

Below we've compiled a list of the most critical advertising writer skills. We ranked the top skills for advertising writers based on the percentage of resumes they appeared on. For example, 22.9% of advertising writer resumes contained real estate as a skill. Continue reading to find out what skills an advertising writer needs to be successful in the workplace.

5 advertising writer skills for your resume and career

1. Real Estate

Real estate is land that has buildings on it. This kind of property consists of permanent improvements either natural or man-made, which include, houses, fences, bridges, water trees, and minerals. There are 4 types of real estate namely; residential real estate, commercial real estate, industrial real estate, and vacant land.

Here's how advertising writers use real estate:

Elevated the standard of electronic and print advertising and web usage for local real estate community.
Edited real estate stories using AP style before page layout completed.

2. Press Releases

Here's how advertising writers use press releases:

Secured media coverage by identifying public relations opportunities, pitching story ideas, writing press releases and disseminating to media.
Supported efforts of the organization with marketing campaigns, advertisements and press releases

3. Feature Stories

Here's how advertising writers use feature stories:

Interviewed local business owners and wrote feature stories for paid ads until taking full-time job as newsroom secretary.
Compose engaging and informative magazine-style feature stories related to automotive topics in order to increase traffic.

4. Target Audience

A target audience is the proposed readership or audience of an advertisement or publication message tailored specifically for the mentioned audience. In advertising and marketing, it is a specific group of customers within the pre-set target market, identified as the targets or recipients for a specific message.

Here's how advertising writers use target audience:

Executed meetings with clients and counseled clients regarding demographics/target audience.
Analyzed project scope and target audience and recommended communications vehicles to meet identified needs.

5. SEO

Here's how advertising writers use seo:

Researched SEO and analyzed web trends -Authored articles on environmental issues
Developed plan and process for Search Engine Optimization (SEO) to support company Pay Per Click (PPC) plan.

What skills help Advertising Writers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

List of advertising writer skills to add to your resume

The most important skills for an advertising writer resume and required skills for an advertising writer to have include:

Real Estate
Press Releases

Feature Stories
Target Audience

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Advertising Writer Skills

Updated January 8, 2025

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