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Job outlook for advertising writers in the United States
Are advertising writer jobs in demand?
Advertising writer job and salary trends over time
Advertising writer jobs over time
Advertising writer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 59 | 0.00% |
| 2020 | 53 | 0.00% |
| 2019 | 55 | 0.00% |
| 2018 | 54 | 0.00% |
| 2017 | 54 | 0.00% |
Average advertising writer salary over time
Advertising writer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $60,578 | $29.12 | +6.2% |
| 2024 | $57,040 | $27.42 | +1.7% |
| 2023 | $56,111 | $26.98 | +0.6% |
| 2022 | $55,795 | $26.82 | +0.9% |
| 2021 | $55,271 | $26.57 | +1.6% |
Advertising writer jobs by state
Most common states for advertising writers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 120 | 17% |
| 2 | Maryland | 6,052,177 | 252 | 4% |
| 3 | Vermont | 623,657 | 22 | 4% |
| 4 | Wyoming | 579,315 | 22 | 4% |
| 5 | Virginia | 8,470,020 | 278 | 3% |
| 6 | Massachusetts | 6,859,819 | 234 | 3% |
| 7 | Oregon | 4,142,776 | 138 | 3% |
| 8 | Utah | 3,101,833 | 84 | 3% |
| 9 | California | 39,536,653 | 818 | 2% |
| 10 | New York | 19,849,399 | 342 | 2% |
| 11 | Illinois | 12,802,023 | 215 | 2% |
| 12 | Washington | 7,405,743 | 179 | 2% |
| 13 | New Jersey | 9,005,644 | 157 | 2% |
| 14 | Nebraska | 1,920,076 | 46 | 2% |
| 15 | New Hampshire | 1,342,795 | 23 | 2% |
| 16 | Rhode Island | 1,059,639 | 22 | 2% |
| 17 | Montana | 1,050,493 | 21 | 2% |
| 18 | Delaware | 961,939 | 20 | 2% |
| 19 | Alaska | 739,795 | 18 | 2% |
| 20 | North Dakota | 755,393 | 12 | 2% |
Advertising Writer job outlook: Expert opinions
Our panel of advertising writer experts
University of Minnesota
University of Oregon
Will there be an enduring impact of the coronavirus pandemic on Advertising Writers?
Thomas Reynolds: Technology is constantly changing, and the pandemic has put a wrinkle on innovations that will have an impact on the field of TWC. Yet technical writing and communication have always involved changing technologies -- it is one of the hallmarks of the field. In addition, remote work is common in technical communication, and many scholars have written about the phenomenon, including global virtual teams and distributed workplaces. In any case, technical writers and communicators learn to think about the intersection of technology with the audience.
I think that traditional notions of communication such as establishing a friendly, businesslike ethos and considering the very real material circumstances of audiences, will remain uppermost as graduates adapt to the technological changes. Part of this work will also involve recognizing and working to improve social injustices that employers are increasingly in need of addressing. New technologies that emerge will also be part of the landscape for graduates, and they will be eager to learn these new tools.
Cristina Calhoon
Senior Career Instructor, Undergraduate AdvisorUniversity of Oregon
Department of Classics
Will there be an enduring impact of the coronavirus pandemic on Advertising Writers?
Cristina Calhoon: Even before the pandemic, Classics-and the Humanities in general-had been coping with existential threats arising from the grafting of business models onto higher education. Administrators' exaggerated emphasis on metrics, a widespread mentality privileging "practical" skills over a more comprehensive education, and the prohibitive cost of college had forced Classics to adapt to changes.
Mergers with other departments and language programs, the fostering of distance learning and digital competence, curricula driven by large-enrollment courses in classics in English translation allowed some Classics programs to survive. The pandemic has made us rely more on the distance learning approach, but we still maintain most of our offerings. Some of our graduates are double majors, a solution I recommend when advising students who-dazzled by Classical Mythology or Archeology or other Classics courses-decide to switch from their "practical" major to Classics. Others decide to minor in Classics (Latin, Greek or Classical Civilization), because they still see great personal value in pursuing these studies.
Studying Latin or ancient Greek opens one's mind in so many different ways, all beneficial even from a "practical" standpoint: vocabulary skills, memorization, analytical skills are necessary and transferable to any job. How does one learn to solve problems logically? By learning to organize Latin and Greek linguistic structures that work like jigsaw puzzles, unlike many modern Western languages. English is peppered with words of Latin and Greek origin, and our institutions (democracy, republic, libraries, the foundations of the western legal system, to quote just a few basic ones) are largely based on Greco-Roman ones. All this background knowledge gives our graduates a solid, comprehensive intellectual grounding and an enhanced view of our current predicament within a universal framework.
Are there any particularly good places in the United States for Advertising Writers to find work opportunities?
Cristina Calhoon: The skills that Classics graduates learn (good communication skills, careful, clear, and well organized oral and written presentation; research, comparison, and analysis of ancient sources; linguistic proficiency in more than one language) make them flexible and adaptable. Graduate school is the goal of many of our graduates, who complete law and medical degrees in prestigious programs throughout the nation.
Some also do very well in business school, where the breadth of their academic background, the adaptability of their skills, and their analytical and communication proficiency make them highly competitive with respect to graduates from strictly pre-professional programs.
In addition to occupations in all levels of education, academic research, and archeology, some Classics graduates have also established careers in management, public relations, fundraising, administration, as well as a library, archival, and museum work, while some have also created opportunities for themselves in computer occupations, arts, and media.
How do you envision technology impacting Advertising Writers in the next 5 years?
Cristina Calhoon: A great number of primary sources (Latin and Greek texts) as well as philological resources (lexica of Greek and Latin) and data on material resources (Classical Archeology, papyrus texts, and inscriptions) have been and continue to be collected in electronic databases readily accessible online.
The Thesaurus Linguae Graecae (TLG) and Thesaurus Linguae Latinae (TLL), as well as the database for Latin Dictionaries (DLD), exemplify some of the many online resources our students are already familiar with or quickly familiarize themselves with.
Distance learning will increasingly cover an essential part of our future offerings due to health and economic concerns, and our graduate students are encouraged to do some online teaching. Most Classics graduates are as much at home in the digital sphere as they are in the world of texts engraved in stone.