Affiliate manager vs online marketing manager

Differences between affiliate manager and online marketing manager duties and responsibilities

Affiliate manager example responsibilities.

• Manage internal PPC traffic campaigns on Facebook, Myspace and Google Adwords.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Work with clients to create banner advertisements for CPA, CPM, CPC base campaigns.
• Used HTML and CSS skills to implement website updates.
• Establish quantitative and quantifiable metrics to determine ROI of community outreach programs.
• Implement initiatives that enhance affiliate productivity, create new growth opportunities and increase ROI.
Show more

Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
Show more