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Affiliate manager skills for your resume and career

Updated January 8, 2025

2 min read

Quoted expert

Abhijit Roy

Below we've compiled a list of the most critical affiliate manager skills. We ranked the top skills for affiliate managers based on the percentage of resumes they appeared on. For example, 12.8% of affiliate manager resumes contained digital marketing as a skill. Continue reading to find out what skills an affiliate manager needs to be successful in the workplace.

15 affiliate manager skills for your resume and career

1. Digital Marketing

Here's how affiliate managers use digital marketing:

Provided consultative insight to client companies for cross-channel digital marketing campaigns, ad serving content distribution platforms & web/mobile application launches.
Created Digital Strategy for Auto dealers and agencies in the Chicago DMA offering fresh personalized digital marketing solutions.

2. Affiliate Marketing

Here's how affiliate managers use affiliate marketing:

Managed and nurtured the affiliate marketing relationships of a nationally syndicated talk radio network.
Coordinated online affiliate marketing efforts, including management of twenty thousand affiliate partners.

3. Analyze Performance

Here's how affiliate managers use analyze performance:

Monitored affiliate activity, analyze performance, identify areas of improvement, and recommend ways to increase affiliate-generated revenues.

4. SEO

Here's how affiliate managers use seo:

Created the first SEO Lab to test and quantify data from a wide variety of experiments.
Scale and Optimized SEO strategies for struggling affiliates.

5. CPA

Here's how affiliate managers use cpa:

Worked with clients to create banner advertisements for CPA, CPM, CPC based campaigns.
Negotiated CPA baseline in order to make a higher percentage of sales from our app.

6. Email Campaigns

Email campaigns fall under the marketing efforts that involve contacting multiple recipients at a time. Email campaigns are the best way to reach subscribers and potential clients and give them relevant offers along with valuable content. It is also an effective way to strengthen the relationship with customers.

Here's how affiliate managers use email campaigns:

Tested this product for email campaigns to past customers as well that was in our SQL database.
Created ad copy as well as newsletters and direct email advertisements for mass email campaigns.

7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how affiliate managers use business development:

Experienced in developing and managing all business developments and quality standards in partner relationships.
Assisted Business Development Manager in signing new retail affiliate locations.

8. Affiliate Program

Here's how affiliate managers use affiliate program:

Managed multiple affiliate programs and comparison-shopping engine campaigns for 11 online merchants.
Collaborated with organizations to initiate affiliate programs for revenue growth.

9. CPL

Here's how affiliate managers use cpl:

Worked with the sales team on setting CPL amounts and IO terms for new campaigns.

10. CPC

CPC is a digital marketing metric that measures the amount of money paid for each click in a pay-per-click (PPC) marketing campaign. Several factors determine your cost per click, including your maximum bid, Quality Score, and ad rank from other advertisers bidding on the same keyword. When using cost-per-click advertising, it is important to understand how to create your ad, choose the price you want to pay each time the ad is clicked, and how you will not only drive traffic to your website but increase conversion as well. Cost per click (CPC) is calculated by dividing ad costs by the number of clicks an ad generated.

Here's how affiliate managers use cpc:

Negotiate terms with top partners and launched CPC programs for travel sites on Kayak, Smarter Travel and TripAdvisor.
Created spreadsheets using Excel 2000 to show CPM, Impressions, CPC, and that calculated the ROI of campaigns.

11. ROI

Here's how affiliate managers use roi:

Implemented initiatives that enhanced affiliate productivity, created new growth opportunities and increased ROI.
Generate campaign performance reports, provide performance analysis, and ensure positive ROI.

12. Affiliate Relationships

Here's how affiliate managers use affiliate relationships:

Managed existing affiliate partnerships and produced new affiliate relationships, that resulted in significant increase in brand awareness and increased revenue.
Managed affiliate relationships with over 2000 publishers.

13. Optimize Campaigns

Here's how affiliate managers use optimize campaigns:

Worked with these publishers to optimize campaigns and improve performance while maintaining compliance and brand protection.

14. Revenue Growth

Here's how affiliate managers use revenue growth:

Monitored affiliate activity and analyzed performance to optimize revenue growth, while maintaining strong client relationships.
Managed a team of Affiliate Managers, providing on-going training and support to strategize revenue growth.

15. Web Traffic

Here's how affiliate managers use web traffic:

Leveraged Google technologies to tie mobile web traffic to retail store traffic/sales to identify additional opportunities for investment.
Analyzed traffic data and communicated actionable strategies to increase web traffic and conversion.

What skills help Affiliate Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What soft skills should all affiliate managers possess?

Abhijit Roy

Professor of Marketing, University of Scranton

These are very important, yet harder to quantify skills, not only for marketing professionals but for business graduates in general. They include the ability to make sound decisions under pressure, having a high emotional intelligence quotient (EQ) as embodied by having empathy towards coworkers and subordinates, delegating appropriately, mentoring, communicating, time management, maintaining positivity despite setbacks and adapting to unforeseen challenges, being flexible, being persuasive and assertive at appropriate moments, yet being collaborative, seeking feedback, and the ability to negotiate and resolve conflicts when needed, amongst others.

Soft skills are typically more instrumental in enabling candidates to fit into an organization's culture and be strong candidates for promotion. Most marketing jobs involve candidates representing their brand initiatives and building strong client relationships, so interpersonal, and other soft skills are often valued more than hard skills. The strongest case for having excellent soft skills is that they are more easily transferable across various jobs and industries.

Do you want to know more?

List of affiliate manager skills to add to your resume

The most important skills for an affiliate manager resume and required skills for an affiliate manager to have include:

Digital Marketing
Affiliate Marketing
Analyze Performance
SEO
CPA
Email Campaigns
Business Development
Affiliate Program
CPL
CPC
ROI
Affiliate Relationships
Optimize Campaigns

Revenue Growth
Web Traffic
PPC
Affiliate Channel
Affiliate Management
Campaign Performance
CTR
Affiliate Accounts
Trade Shows
Cpm
Conversion Rates
HTML
Business Relationships

Facebook
Network Affiliates
SEM
Market Research
Performance Metrics
Search Engine
Data Analysis
VOD
Funnels
Linkshare
YouTube
Client Relations

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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