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What is an affiliate marketing manager and how to become one

Updated January 8, 2025
3 min read
Quoted expert
Jennifer D'Angelo PhD

An affiliate marketing manager oversees and manages the activities of marketing affiliates or the websites and individuals that perform commissioned sales work for online retailers. The primary role of an affiliate marketing manager is to establish, maintain, and improve business relationships. They are responsible for recruiting affiliates, tracking sales from affiliate sites, and expanding the retailer's network. It is also their task to address and resolve affiliate concerns and issues.

As a mediator, an affiliate marketing manager directly communicates and negotiates with affiliate partners regarding campaign strategies and commission structures. After analyzing the sales traffic and program metrics, they prepare and submit reports to improve sales methods and upscale the product sales. Their in-depth knowledge in e-commerce and digital marketing allows them to contribute creative ideas for the affiliate programs.

The affiliate marketing manager may work as a company employee or as an outsourced specialist. Following this career path requires a bachelor's degree in marketing, advertising, business administration, communications, or a related field. Candidates with marketing work experience and a background in statistics typically possess an advantage for this position.

What general advice would you give to an affiliate marketing manager?

Jennifer D'Angelo PhD

Assistant Professor of Marketing

The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
ScoreAffiliate Marketing ManagerUS Average
Salary
6.6

Avg. Salary $83,934

Avg. Salary $59,228

Stability level
7.5

Growth rate 10%

Growth rate 0.3%

Diversity
3.1
Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 42.48%

male 57.52%

Age - 38
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38
Stress level
7.5

Stress level is high

7.1 - high

Complexity level
9.0

Complexity level is advanced

7 - challenging

Work life balance
3.5

Work life balance is poor

6.4 - fair

Affiliate marketing manager career paths

Key steps to become an affiliate marketing manager

  1. Explore affiliate marketing manager education requirements

    Most common affiliate marketing manager degrees

    Bachelor's

    75.1 %

    Associate

    9.5 %

    Master's

    8.5 %
  2. Start to develop specific affiliate marketing manager skills

    SkillsPercentages
    Digital Marketing19.83%
    Affiliate Marketing12.01%
    Marketing Campaigns7.52%
    Google Analytics7.16%
    Affiliate Program4.48%
  3. Complete relevant affiliate marketing manager training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New affiliate marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an affiliate marketing manager based on U.S. Bureau of Labor Statistics data and data from real affiliate marketing manager resumes.
  4. Research affiliate marketing manager duties and responsibilities

    • Manage Fadebook, Pinterest, and YouTube social media accounts.
    • Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
    • Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
    • Manage online publisher/partner relationships, and maximize ROI though key performance metrics analysis.
  5. Prepare your affiliate marketing manager resume

    When your background is strong enough, you can start writing your affiliate marketing manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an affiliate marketing manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable affiliate marketing manager resume templates

    Build a professional affiliate marketing manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your affiliate marketing manager resume.
    Affiliate Marketing Manager Resume
    Affiliate Marketing Manager Resume
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    Affiliate Marketing Manager Resume
    Affiliate Marketing Manager Resume
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    Affiliate Marketing Manager Resume
    Affiliate Marketing Manager Resume
    Affiliate Marketing Manager Resume
  6. Apply for affiliate marketing manager jobs

    Now it's time to start searching for an affiliate marketing manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first affiliate marketing manager job

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Average affiliate marketing manager salary

The average affiliate marketing manager salary in the United States is $83,934 per year or $40 per hour. Affiliate marketing manager salaries range between $62,000 and $113,000 per year.

Average affiliate marketing manager salary
$83,934 Yearly
$40.35 hourly

What am I worth?

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How do affiliate marketing managers rate their job?

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Affiliate marketing manager reviews

profile
A zippia user wrote a review on May 2019
Pros

Overseeing printing For direct mail. Packaging design Developing hot mail list.

Cons

Unreasonable deadlines.


profile
A zippia user wrote a review on Apr 2019
Pros

Autonomy, relationship biolding

Cons

Meetings needs of all parties can be difficult but good negotiation helps!


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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