An affiliate marketing manager oversees and manages the activities of marketing affiliates or the websites and individuals that perform commissioned sales work for online retailers. The primary role of an affiliate marketing manager is to establish, maintain, and improve business relationships. They are responsible for recruiting affiliates, tracking sales from affiliate sites, and expanding the retailer's network. It is also their task to address and resolve affiliate concerns and issues.
As a mediator, an affiliate marketing manager directly communicates and negotiates with affiliate partners regarding campaign strategies and commission structures. After analyzing the sales traffic and program metrics, they prepare and submit reports to improve sales methods and upscale the product sales. Their in-depth knowledge in e-commerce and digital marketing allows them to contribute creative ideas for the affiliate programs.
The affiliate marketing manager may work as a company employee or as an outsourced specialist. Following this career path requires a bachelor's degree in marketing, advertising, business administration, communications, or a related field. Candidates with marketing work experience and a background in statistics typically possess an advantage for this position.
There is more than meets the eye when it comes to being an affiliate marketing manager. For example, did you know that they make an average of $42.84 an hour? That's $89,098 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many affiliate marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and creativity.
When it comes to the most important skills required to be an affiliate marketing manager, we found that a lot of resumes listed 12.1% of affiliate marketing managers included analytics, while 8.2% of resumes included online, and 6.7% of resumes included affiliate program. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the affiliate marketing manager job title. But what industry to start with? Most affiliate marketing managers actually find jobs in the media and retail industries.
If you're interested in becoming an affiliate marketing manager, one of the first things to consider is how much education you need. We've determined that 67.1% of affiliate marketing managers have a bachelor's degree. In terms of higher education levels, we found that 7.6% of affiliate marketing managers have master's degrees. Even though most affiliate marketing managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an affiliate marketing manager. When we researched the most common majors for an affiliate marketing manager, we found that they most commonly earn bachelor's degree degrees or associate degree degrees. Other degrees that we often see on affiliate marketing manager resumes include master's degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an affiliate marketing manager. In fact, many affiliate marketing manager jobs require experience in a role such as marketing coordinator. Meanwhile, many affiliate marketing managers also have previous career experience in roles such as account executive or marketing manager.