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Affiliate marketing manager vs brand marketing manager

The differences between affiliate marketing managers and brand marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an affiliate marketing manager and a brand marketing manager. Additionally, a brand marketing manager has an average salary of $91,940, which is higher than the $83,934 average annual salary of an affiliate marketing manager.

The top three skills for an affiliate marketing manager include digital marketing, affiliate marketing and marketing campaigns. The most important skills for a brand marketing manager are brand marketing, digital marketing, and marketing campaigns.

Affiliate marketing manager vs brand marketing manager overview

Affiliate Marketing ManagerBrand Marketing Manager
Yearly salary$83,934$91,940
Hourly rate$40.35$44.20
Growth rate10%10%
Number of jobs109,771108,824
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Average age3939
Years of experience1010

What does an affiliate marketing manager do?

Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.

What does a brand marketing manager do?

A brand marketing manager is an individual who ensures that efficient execution of business plans is achieved to meet future brand expectations and targets of a company. Brand marketing managers need to ensure brand integrity by guiding efforts across multiple media channels such as television, radio, and paid social media. They are required to work closely with the brand marketing management team to review and approve all branded elements for advertising and launch materials. Brand marketing managers must also provide reports of brand performance and distribute them to the management and stakeholders.

Affiliate marketing manager vs brand marketing manager salary

Affiliate marketing managers and brand marketing managers have different pay scales, as shown below.

Affiliate Marketing ManagerBrand Marketing Manager
Average salary$83,934$91,940
Salary rangeBetween $62,000 And $113,000Between $64,000 And $131,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Morgan Lewis
Best paying industry-Media

Differences between affiliate marketing manager and brand marketing manager education

There are a few differences between an affiliate marketing manager and a brand marketing manager in terms of educational background:

Affiliate Marketing ManagerBrand Marketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 79%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Affiliate marketing manager vs brand marketing manager demographics

Here are the differences between affiliate marketing managers' and brand marketing managers' demographics:

Affiliate Marketing ManagerBrand Marketing Manager
Average age3939
Gender ratioMale, 57.5% Female, 42.5%Male, 42.7% Female, 57.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between affiliate marketing manager and brand marketing manager duties and responsibilities

Affiliate marketing manager example responsibilities.

  • Manage Fadebook, Pinterest, and YouTube social media accounts.
  • Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
  • Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
  • Manage online publisher/partner relationships, and maximize ROI though key performance metrics analysis.
  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Account management and assistance with SEO, SEM, and PPC campaigns to increase client ROI.
  • Show more

Brand marketing manager example responsibilities.

  • Serve as champion for digital, CRM and engagement for communications, decision support and product leads.
  • Manage promotional marketing agency for development of all channel-specific POS.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Benchmark celebrity ambassador program by determining KPIs and identifying opportunities across multiple marketing platforms to leverage association and raise brand awareness!
  • Allocate budgets, establish KPIs, and analyze effectiveness of media campaigns across online, print, and TV.
  • Elevate CRM program with internal stakeholders across the matrix with seasonal presentations to showcase work and explain the new technology.
  • Show more

Affiliate marketing manager vs brand marketing manager skills

Common affiliate marketing manager skills
  • Digital Marketing, 20%
  • Affiliate Marketing, 12%
  • Marketing Campaigns, 8%
  • Google Analytics, 7%
  • Affiliate Program, 4%
  • Email Marketing, 4%
Common brand marketing manager skills
  • Brand Marketing, 11%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Brand Management, 5%
  • Project Management, 5%
  • Integrated Marketing, 5%

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