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The differences between affiliate marketing managers and heads of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an affiliate marketing manager and a head of marketing. Additionally, a head of marketing has an average salary of $137,829, which is higher than the $83,934 average annual salary of an affiliate marketing manager.
The top three skills for an affiliate marketing manager include digital marketing, affiliate marketing and marketing campaigns. The most important skills for a head of marketing are digital marketing, integrated marketing, and marketing campaigns.
| Affiliate Marketing Manager | Head Of Marketing | |
| Yearly salary | $83,934 | $137,829 |
| Hourly rate | $40.35 | $66.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 109,771 | 92,557 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.
The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs. There are also instances when the head of marketing has to produce progress reports and presentations, monitor the competition, spearhead the hiring activities, and manage schedules. Furthermore, one must lead and encourage staff to meet all goals and deadlines in the joint effort to improve brand awareness and strengthen the client base.
Affiliate marketing managers and heads of marketing have different pay scales, as shown below.
| Affiliate Marketing Manager | Head Of Marketing | |
| Average salary | $83,934 | $137,829 |
| Salary range | Between $62,000 And $113,000 | Between $93,000 And $203,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Media |
There are a few differences between an affiliate marketing manager and a head of marketing in terms of educational background:
| Affiliate Marketing Manager | Head Of Marketing | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 69% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between affiliate marketing managers' and heads of marketing' demographics:
| Affiliate Marketing Manager | Head Of Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 57.5% Female, 42.5% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |