Affiliate marketing manager vs marketing director

The differences between affiliate marketing managers and marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an affiliate marketing manager and a marketing director. Additionally, a marketing director has an average salary of $114,906, which is higher than the $83,934 average annual salary of an affiliate marketing manager.

The top three skills for an affiliate marketing manager include digital marketing, affiliate marketing and marketing campaigns. The most important skills for a marketing director are digital marketing, marketing campaigns, and market research.

Affiliate marketing manager vs marketing director overview

	Affiliate Marketing Manager	Marketing Director
Yearly salary	$83,934	$114,906
Hourly rate	$40.35	$55.24
Growth rate	10%	10%
Number of jobs	109,771	93,503
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does an affiliate marketing manager do?

Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.

What does a marketing director do?

Marketing directors are responsible for the overall branding and marketing direction of the company. They are in charge of identifying goals and strategies related to marketing. They create strategies that cater to the target market of the organization's products and services to help with sales. They lead the company's marketing department and create the company's brand promise. They ensure that all marketing collateral is in line with the rest of the marketing campaigns of the organization. They should be updated on all the current trends in the marketing world.

Affiliate marketing manager vs marketing director salary

Affiliate marketing managers and marketing directors have different pay scales, as shown below.

	Affiliate Marketing Manager	Marketing Director
Average salary	$83,934	$114,906
Salary range	Between $62,000 And $113,000	Between $68,000 And $193,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Brookfield Properties
Best paying industry	-	Manufacturing

Differences between affiliate marketing manager and marketing director education

There are a few differences between an affiliate marketing manager and a marketing director in terms of educational background:

	Affiliate Marketing Manager	Marketing Director
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Affiliate marketing manager vs marketing director demographics

Here are the differences between affiliate marketing managers' and marketing directors' demographics:

	Affiliate Marketing Manager	Marketing Director
Average age	39	39
Gender ratio	Male, 57.5% Female, 42.5%	Male, 46.7% Female, 53.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between affiliate marketing manager and marketing director duties and responsibilities

Affiliate marketing manager example responsibilities.

Manage Fadebook, Pinterest, and YouTube social media accounts.
Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
Manage online publisher/partner relationships, and maximize ROI though key performance metrics analysis.
Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Account management and assistance with SEO, SEM, and PPC campaigns to increase client ROI.

Marketing director example responsibilities.

Manage staging of NCAA athletics events.
Manage RFP, RFI & SOQ process; track, analyze and report on sales pipeline.
Train, manage, and develop customer service / sales team strategies and oversight of day-to-day operations.
Manage the portal website build, including PPC and search engine optimization, email broadcasts and affiliate marketing efforts.
Manage all marketing operations - recruiting, hiring, training, retaining, payroll, and continual staff education.
Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.

Affiliate marketing manager vs marketing director skills

Common affiliate marketing manager skills

Digital Marketing, 20%
Affiliate Marketing, 12%
Marketing Campaigns, 8%
Google Analytics, 7%
Affiliate Program, 4%
Email Marketing, 4%

Common marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 6%
Market Research, 5%
Sales Strategies, 4%
Integrated Marketing, 4%
CRM, 4%

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Affiliate Marketing Manager
Affiliate Marketing Manager vs Marketing Director

Updated January 8, 2025

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