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Affiliate marketing manager vs marketing lead

The differences between affiliate marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an affiliate marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $83,934 average annual salary of an affiliate marketing manager.

The top three skills for an affiliate marketing manager include digital marketing, affiliate marketing and marketing campaigns. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Affiliate marketing manager vs marketing lead overview

Affiliate Marketing ManagerMarketing Lead
Yearly salary$83,934$104,664
Hourly rate$40.35$50.32
Growth rate10%10%
Number of jobs109,77192,987
Job satisfaction--
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Average age3939
Years of experience1010

What does an affiliate marketing manager do?

Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

Affiliate marketing manager vs marketing lead salary

Affiliate marketing managers and marketing leads have different pay scales, as shown below.

Affiliate Marketing ManagerMarketing Lead
Average salary$83,934$104,664
Salary rangeBetween $62,000 And $113,000Between $74,000 And $146,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between affiliate marketing manager and marketing lead education

There are a few differences between an affiliate marketing manager and a marketing lead in terms of educational background:

Affiliate Marketing ManagerMarketing Lead
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 72%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Affiliate marketing manager vs marketing lead demographics

Here are the differences between affiliate marketing managers' and marketing leads' demographics:

Affiliate Marketing ManagerMarketing Lead
Average age3939
Gender ratioMale, 57.5% Female, 42.5%Male, 50.8% Female, 49.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between affiliate marketing manager and marketing lead duties and responsibilities

Affiliate marketing manager example responsibilities.

  • Manage Fadebook, Pinterest, and YouTube social media accounts.
  • Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
  • Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
  • Manage online publisher/partner relationships, and maximize ROI though key performance metrics analysis.
  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Account management and assistance with SEO, SEM, and PPC campaigns to increase client ROI.
  • Show more

Marketing lead example responsibilities.

  • Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Re-Design marketing materials, Facebook page, LinkedIn page and website.
  • Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
  • Coordinate and responsible for MDF fund deployment.
  • Show more

Affiliate marketing manager vs marketing lead skills

Common affiliate marketing manager skills
  • Digital Marketing, 20%
  • Affiliate Marketing, 12%
  • Marketing Campaigns, 8%
  • Google Analytics, 7%
  • Affiliate Program, 4%
  • Email Marketing, 4%
Common marketing lead skills
  • Digital Marketing, 15%
  • Marketing Campaigns, 5%
  • Project Management, 5%
  • Integrated Marketing, 3%
  • Healthcare, 3%
  • Twitter, 3%

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