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Affiliate marketing manager vs marketing manager

The differences between affiliate marketing managers and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an affiliate marketing manager and a marketing manager. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $83,934 average annual salary of an affiliate marketing manager.

The top three skills for an affiliate marketing manager include digital marketing, affiliate marketing and marketing campaigns. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Affiliate marketing manager vs marketing manager overview

Affiliate Marketing ManagerMarketing Manager
Yearly salary$83,934$104,550
Hourly rate$40.35$50.26
Growth rate10%10%
Number of jobs109,77189,627
Job satisfaction-3
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does an affiliate marketing manager do?

Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Affiliate marketing manager vs marketing manager salary

Affiliate marketing managers and marketing managers have different pay scales, as shown below.

Affiliate Marketing ManagerMarketing Manager
Average salary$83,934$104,550
Salary rangeBetween $62,000 And $113,000Between $71,000 And $153,000
Highest paying City-Menlo Park, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Technology

Differences between affiliate marketing manager and marketing manager education

There are a few differences between an affiliate marketing manager and a marketing manager in terms of educational background:

Affiliate Marketing ManagerMarketing Manager
Most common degreeBachelor's Degree, 75%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Affiliate marketing manager vs marketing manager demographics

Here are the differences between affiliate marketing managers' and marketing managers' demographics:

Affiliate Marketing ManagerMarketing Manager
Average age3939
Gender ratioMale, 57.5% Female, 42.5%Male, 44.4% Female, 55.6%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between affiliate marketing manager and marketing manager duties and responsibilities

Affiliate marketing manager example responsibilities.

  • Manage Fadebook, Pinterest, and YouTube social media accounts.
  • Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
  • Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
  • Manage online publisher/partner relationships, and maximize ROI though key performance metrics analysis.
  • Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
  • Account management and assistance with SEO, SEM, and PPC campaigns to increase client ROI.
  • Show more

Marketing manager example responsibilities.

  • Utilize SalesForce database to update contacts and prospect new leads.
  • Manage account process from RFP to full execution of campaign in its entirety.
  • Manage agency partners to develop target print media, sampling programs, POS, merchandising.
  • Manage redesign of four bank websites and implementation of new content management system (CMS . )
  • Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
  • Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.
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Affiliate marketing manager vs marketing manager skills

Common affiliate marketing manager skills
  • Digital Marketing, 20%
  • Affiliate Marketing, 12%
  • Marketing Campaigns, 8%
  • Google Analytics, 7%
  • Affiliate Program, 4%
  • Email Marketing, 4%
Common marketing manager skills
  • Digital Marketing, 14%
  • Marketing Campaigns, 7%
  • Project Management, 4%
  • Integrated Marketing, 4%
  • Email Marketing, 4%
  • CRM, 3%

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