Affiliate marketing manager vs marketing program manager

The differences between affiliate marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an affiliate marketing manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $83,934 average annual salary of an affiliate marketing manager.

The top three skills for an affiliate marketing manager include digital marketing, affiliate marketing and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.

Affiliate marketing manager vs marketing program manager overview

	Affiliate Marketing Manager	Marketing Program Manager
Yearly salary	$83,934	$86,807
Hourly rate	$40.35	$41.73
Growth rate	10%	10%
Number of jobs	109,771	173,228
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	39	39
Years of experience	10	10

What does an affiliate marketing manager do?

Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.

What does a marketing program manager do?

The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.

Affiliate marketing manager vs marketing program manager salary

Affiliate marketing managers and marketing program managers have different pay scales, as shown below.

	Affiliate Marketing Manager	Marketing Program Manager
Average salary	$83,934	$86,807
Salary range	Between $62,000 And $113,000	Between $64,000 And $116,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	California
Best paying company	-	Meta
Best paying industry	-	Transportation

Differences between affiliate marketing manager and marketing program manager education

There are a few differences between an affiliate marketing manager and a marketing program manager in terms of educational background:

	Affiliate Marketing Manager	Marketing Program Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Affiliate marketing manager vs marketing program manager demographics

Here are the differences between affiliate marketing managers' and marketing program managers' demographics:

	Affiliate Marketing Manager	Marketing Program Manager
Average age	39	39
Gender ratio	Male, 57.5% Female, 42.5%	Male, 38.7% Female, 61.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between affiliate marketing manager and marketing program manager duties and responsibilities

Affiliate marketing manager example responsibilities.

Manage Fadebook, Pinterest, and YouTube social media accounts.
Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
Manage online publisher/partner relationships, and maximize ROI though key performance metrics analysis.
Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Account management and assistance with SEO, SEM, and PPC campaigns to increase client ROI.

Marketing program manager example responsibilities.

Achieve designation as a center of excellence with manage care organizations, Medicare and Medicaid.
Manage RFP solicitation and response process.
Manage multiple initiatives using digital media, SEM, social media, inbound marketing and content distribution channels.
Manage MarCom programs with $250K annual budget for Philips HeartStart automate external defibrillator (a) business unit.
Manage major CRM implementation project for global aerospace company.
Lead marketing operations include integrating and administering Salesforce, HubSpot, InsideSales.com, and RainKing processes and mechanics.

Affiliate marketing manager vs marketing program manager skills

Common affiliate marketing manager skills

Digital Marketing, 20%
Affiliate Marketing, 12%
Marketing Campaigns, 8%
Google Analytics, 7%
Affiliate Program, 4%
Email Marketing, 4%

Common marketing program manager skills

Digital Marketing, 14%
Project Management, 7%
Marketing Campaigns, 6%
B2B Marketing, 5%
Integrated Marketing, 5%
Salesforce, 3%

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Affiliate Marketing Manager
Affiliate Marketing Manager vs Marketing Program Manager

Updated January 8, 2025

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