Affiliate marketing manager vs marketing strategist

The differences between affiliate marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an affiliate marketing manager and a marketing strategist. Additionally, an affiliate marketing manager has an average salary of $83,934, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for an affiliate marketing manager include digital marketing, affiliate marketing and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Affiliate marketing manager vs marketing strategist overview

	Affiliate Marketing Manager	Marketing Strategist
Yearly salary	$83,934	$80,033
Hourly rate	$40.35	$38.48
Growth rate	10%	10%
Number of jobs	109,771	89,543
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 79%
Average age	39	39
Years of experience	10	10

What does an affiliate marketing manager do?

Affiliate marketing is a type of advertisement in which independent individuals market a company's products in exchange for compensation or commission. This type of marketing is essential for a company to gain traction online. An affiliate marketing manager oversees all aspects of this side of the marketing process. They must remain in constant communication with the marketing team and with all affiliate markets.

What does a marketing strategist do?

The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.

Affiliate marketing manager vs marketing strategist salary

Affiliate marketing managers and marketing strategists have different pay scales, as shown below.

	Affiliate Marketing Manager	Marketing Strategist
Average salary	$83,934	$80,033
Salary range	Between $62,000 And $113,000	Between $53,000 And $119,000
Highest paying City	-	Harrisburg, PA
Highest paying state	-	Pennsylvania
Best paying company	-	McKinsey & Company Inc
Best paying industry	-	Technology

Differences between affiliate marketing manager and marketing strategist education

There are a few differences between an affiliate marketing manager and a marketing strategist in terms of educational background:

	Affiliate Marketing Manager	Marketing Strategist
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 79%
Most common major	Business	Marketing
Most common college	University of Georgia	University of Georgia

Affiliate marketing manager vs marketing strategist demographics

Here are the differences between affiliate marketing managers' and marketing strategists' demographics:

	Affiliate Marketing Manager	Marketing Strategist
Average age	39	39
Gender ratio	Male, 57.5% Female, 42.5%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between affiliate marketing manager and marketing strategist duties and responsibilities

Affiliate marketing manager example responsibilities.

Manage Fadebook, Pinterest, and YouTube social media accounts.
Manage SEO/SEM and PPC to effectively compete with larger industry players while reducing advertising costs.
Manage the SK ad server, ad sales, SEM campaigns and statistical prediction/analysis models across all SK sites.
Manage online publisher/partner relationships, and maximize ROI though key performance metrics analysis.
Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
Account management and assistance with SEO, SEM, and PPC campaigns to increase client ROI.

Marketing strategist example responsibilities.

Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
Maintain accurate records and client account information through SalesForce.
Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.

Affiliate marketing manager vs marketing strategist skills

Common affiliate marketing manager skills

Digital Marketing, 20%
Affiliate Marketing, 12%
Marketing Campaigns, 8%
Google Analytics, 7%
Affiliate Program, 4%
Email Marketing, 4%

Common marketing strategist skills

Digital Marketing, 11%
Email Marketing, 8%
Channel Marketing, 6%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%

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Affiliate Marketing Manager
Affiliate Marketing Manager vs Marketing Strategist

Updated January 8, 2025

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